A Peugeot spokesman told PRWeek that House PR has been handed projects to boost Peugeot's presence in ‘men's, women's and other lifestyle titles'.
As an example the spokesman pointed to a new project to exploit the 2009 Intercontinental Rally champion Kris Meeke, who drives a Peugeot 207. ‘That's a particular project we're going to be working on.'
Five agencies took part in the pitch for the newly created assignment.
Peugeot UK selects House PR for UK communications brief following review
Arun Sudhaman, prweek.com, 10 March 2010, 08:00am
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Peugeot UK has chosen House PR to handle its communications with non-automotive media, following a multi-agency review.
House PR appointed: Peugeot
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