The new ball, which will be used in all Football League and Scottish Premier League games during the 2010/11 season, goes on sale next month.
Threepipe Sport will deliver a social media and product PR campaign to raise awareness among football fans and players around the UK.
Threepipe director Eddie May said: ‘Mitre is the original football brand and has great resonance with football players. The new Tensile ball shows the brand at the cutting edge of innovation and product design.'
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