Sarah Longbottom has joined Rooster as an account director. She has spent the last year as head of PR for MSC Cruises, and prior to that was editor of travel trade publication Travel Weekly.

She has also been editor of TTG Middle East and North Africa for seven years.

Longbottom said: ‘Public relations is a vital lifeline for the travel industry, especially in these times of economic pressure and consolidation. It is an exciting challenge to be working with Rooster at a time when the potential for further growth is significant.’

Rooster’s clients include the Las Vegas Convention & Visitors Authority, the Bermuda Department of Tourism, Malaysia Airlines and Cheapflights.co.uk.