Cameron joins from Publicis Consultants where she held the position of director and worked for over eight years.

Jon Lonsdale, MD, Octopus said: 'We have been developing a growing portfolio of consumer campaigns over the last couple of years in the finance, recruitment, technology and not-for-profit space and we felt it was time to really fast-track this with some senior leadership.

'Juliet brings with her some amazing FMCG brand experience which will really compliment our integrated communications approach.'

Cameron has worked with brands such as Guinness, Lucozade, Fairy Liquid, Barclays and Panasonic and brings over 12 years experience to the agency.