The agency won the account following a competitive pitch. It will work in partnership with Bupa's in-house media team to promote this year's programme and develop a longterm PR strategy for the sponsorship.
Private healthcare company Bupa is the title partner for the Great Run Series, which has over 160,000 participants each year and is the world's largest mass participation running programme.
Synergy has been tasked with maintaining awareness of the partnership whilst increasing Bupa's credibility amongst the running audience using Bupa's expertise in sports medicine.
Synergy deputy MD Dominic Curran said: ‘The Bupa Great Run Series is the perfect showcase for Bupa's sports medicine expertise.
'It's this expertise in action that will be the focus of the campaign, focusing on national media partnerships and engaging with celebrities running the event to reach across sport and lifestyle media.'
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