Barclays' has revealed it has received over 120,000 downloads of its new mobile transactions app Pingit in the five days since it launched.
22 Feb 2012
| by Hayley Pinkerfield
This week, Jenny Biggam, the co-founder of independent media agency the7stars, has office-moving issues, feels her age keeping up with the youth magazine market, and loses a tenner on The Sun on Sunday.
I rarely review advertising/PR stunts, for the obvious reason that most of them are barely worth a comment, let alone an article. However, the launch of 'Mass Effect 3' from EA Games is a wee bit special.
22 Feb 2012
| by Staff
Mike Parker, director of sponsorship at Carat, has appeared on the small screen, is still hoping to be called up to play for the All Blacks, and wishes "reply all' could be taken out of the email equation.
Aegis has agreed to pay £79m upfront and a performance-related total sum of up to £228m to acquire 250-strong US digital agency Roundarch, which it will add to its Isobar network.
Channel 4's controversial ad campaign for TV show 'Big Fat Gypsy Weddings' will not be investigated by the Advertising Standards Authority.
Citroën, the French car marque, has launched six online films starring the winners of a competition to be among the first people to drive the new Citroën DS5.
More than half of UK companies are planning to increase investment in marketing in 2012, according to MindMetre Research, a sign that confidence is recovering among the business community.
Vogue's iPad app is to go monthly in September as part of a raft of digital developments, including a focus on mobile optimisation, at upscale magazine publisher Condé Nast.
Sainsbury's has stepped up its sustainability commitment with a £2m investment in a start-up green energy company, which produces energy from organic waste.