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Initiative scoops Amazon global media business

21 May 2013 | by Louise Ridley

Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.

Shelter picks Chameleon as strategic partner for online giving

21 May 2013 | by Magda Ibrahim

Housing and homeless charity Shelter has appointed Chameleon to work across its online giving platforms.

TalkTalk to sponsor fifth X Factor

21 May 2013 | by Louise Ridley

TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.

Peugeot and Samsung sign up to motorway screen sheet

21 May 2013 | by Priyanka Mehra Dayal

Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.

Oreo ad celebrates Sheffield's colourful heritage

21 May 2013 | by John Reynolds

The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.

Barclaycard teams up with Dare for digital campaign

21 May 2013 | by Magda Ibrahim

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.

Why brands now approach sports sponsorship with caution

21 May 2013 | by Pete Davis

Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a team or individual comes the risk that should things...

Helen Weisinger to leave EDC group marketing role

21 May 2013 | by Maisie McCabe

Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies.

Yahoo unveils complete overhaul of Flickr

21 May 2013 | by Gordon MacMillan

Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.

Yahoo unveils complete overhaul of Flickr

21 May 2013 | by Gordon MacMillan

Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.

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