CANNES 2013: PHD is a massive multi-player game
18 Jun 2013 | by Arif Durrani
Omnicom's PHD media network is attempting to transform its approach to strategy and planning by adopting the principles of "gamification" to its business.
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Far from the stereotypes of gamers being introverted and susceptible to anti-social behaviour, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you are.
Omnicom's PHD media network is attempting to transform its approach to strategy and planning by adopting the principles of "gamification" to its business.
Far from the stereotypes of gamers being introverted and susceptible to anti-social behaviour, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you are.
Labour is calling for a statutory register of lobbyists to include all professional lobbyists, a code of conduct and sanctions.
Former Lansons head of public affairs Ben Abbotts is to join Westbourne Communications as a partner.
Two PR professionals in the top ranks of government departmental comms are to leave their jobs shortly.
Agency help is being sought to back an EU-funded scheme to boost small businesses across the east of England.
Heineken has picked up the Grand Prix in this year's Creative Effectiveness Lions for its international campaign, by Wieden & Kennedy Amsterdam.
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