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Starcom MediaVest takes £4m Tetley media account

08 Feb 2012 | by Mark Banham

Starcom MediaVest Group has been awarded the £4m media planning and buying business for Tata Global Beverages brand Tetley tea in a final shoot out between the Publicis-owned agency, MediaCom and Manning Gottlieb OMD.

Focus: The FTSE 100 social media index

08 Feb 2012 | by Kate Magee

PRWeek joined forces with The Group to see how well FTSE 100 companies are using social media channels to manage their corporate reputation. Kate Magee reports.

Red Bull and Harrods sign up for Media 360 conference

08 Feb 2012 | by Staff

Clients from companies including Red Bull, Harrods and Procter & Gamble will be attending this year's Media 360 from 17-18 May in Hilton at T5.

Apps help Rashbass prepare for The Economist's first fall

08 Feb 2012 | by Arif Durrani

The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive circulation rises over the last 31 years, but group chief executive Andrew Rashbass expects global print sales to fall for the first time in 2012, so why is he "delighted"?

My Media Week: Alun Williams

08 Feb 2012 | by Hayley Pinkerfield

This week, Alun Williams, group publishing director at Hearst-Rodale, anticipates the first edition of Women's Health to hit the newsstands, goes for a posh curry at The Red Fort, and admires David Beckham's (circulation) pulling power.

Social brands: Betfair turns to comedy writers for social media

08 Feb 2012 | by Nicola Clark

Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.

My Media World: Rachael Wheeler

08 Feb 2012 | by Jeremy King

Rachael Wheeler, head of sponsorship and branded content at Channel 5, would love to fly around the world in first class, learn to play golf and be the new Simon Cowell - the female version of course.

Red Bull to live stream supersonic skydive attempt

08 Feb 2012 | by Nick Batten

Red Bull is to live stream a daring attempt to stage a record-breaking skydive from the edge of space, on a dedicated website.

Feel Good Drinks in Mamma Mia! promotion

08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Feel Good Drinks, the soft drinks brand, has partnered with the musical production 'Mamma Mia!', to launch a major on-pack promotion running across 500,000 of its bottles.

BETC London aids child protection collaboration

08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

BETC London is helping the Association of Chief of Police Officers (ACPO) with a project to encourage police, health, education and social care agencies to work together in the fight against child abuse.

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