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US Healthcare Newsletter  |  July 28th 2015
 

Teva Pharmaceuticals and two of the stars of MTV’s Girl Code, Carly Aquilino and Nessa, are teaming up on the Perfectly Imperfect campaign. The effort, spearheaded by the Plan B manufacturer, aims to help women understand emergency contraception.

The brand also conducted a survey of women ages 18 to 34 about the misconceptions they have about emergency contraception and the pressures they put on themselves to feel “perfect.”

The Centers for Disease Control and Prevention has found that 15-to-19-year-old women are using emergency contraception at a rate of 22%, up 8% from 2002.

 

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