The Global Agency Report
In our annual look at the top global players, Kate Magee and Gemma Quainton report on their highs and lows.
China will overtake the eurozone this year, and the US within the next four years, to become the largest economy in the world. So claims a report released last month by the Organisation for Economic Co-operation and Development.
The OECD went on to claim that India also looked likely to overtake the eurozone over the next two decades.
With such rapid expansion in the BRICs and other emerging markets including the CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa), and relatively flat growth in the West, most of the large global agency networks are focused on markets beyond the West and are staffing up, and buying up agencies, accordingly.
This year's PRWeek Global Agency Report shows a mixed picture, but the three agencies awarded medals on the opposite page have been judged the strongest overall performers.
All the agencies were asked to supply information about their business development, people, network initiatives and external recognition.
This was supplemented with qualitative research undertaken by the editorial teams at PRWeek UK, PRWeek US and Campaign Asia-Pacific.
On the following six pages we offer snapshots of each global network's fortunes during the past 12 months, including notable client wins and campaigns, new faces and people moves, and other significant agency initiatives.
One year on, GolinHarris is reaping the rewards of its decision to shake up its agency model. Revenues grew by 18.5 per cent and seven per cent organically.
Celebrating its 60th anniversary in 2012, Edelman saw worldwide revenue grow 8.1 per cent to $644.7m (£402.7m) in the 12 months to September.
This has been an impressive year for Ketchum, with the agency's global revenue increasing by 14.8 per cent.
Since last year's report, APCO Worldwide achieved the highest revenue in its history and opened three offices in Abu Dhabi, Boston and Istanbul.
It has been an interesting year for Bell Pottinger. Lord Bell and other senior executives, agreed to buy a portion of Chime Communications' PR businesses for £19.6m.
Brunswick Group dominated the 2012 Q1-3 Mergermarket M&A worldwide PR tables by value, topping the global, US and European regions.
Perhaps the biggest change for Burson-Marsteller this year was the exit of its global CEO Mark Penn to join Microsoft as corporate V-P for strategic and special projects in July.
Citigate Dewe Rogerson has not had an easy ride during the past year. In its latest financial statement, the agency blamed the downturn in the City and subsequent impact on financial PR for a 17 per cent plunge in like-for-like revenues in Q3.
Cohn & Wolfe had a positive year and managed to add 50 new brands to the agency's roster, including Burger King, Lexis Nexis, Samsung, Mexican Tourism Board and the United States Olympic Committee.
Fleishman-Hillard says it has experienced its best year in the US, Asia and EMEA regions.
By deal volume, FTI Consulting repeated its Q1-Q3 2011 finish in the Mergermarket's M&A league table to top the global, Europe and Asia-Pacific (excluding Japan) sectors.
Grayling substantially expanded its international client base in the past 12 months, with new business from the Ryder Cup Europe and European corporate work for Hilton Worldwide, London City Airport, Western Union and the European Commission.
In January, the agency launched Research+Data Insights, designed to provide clients with data analytics and primary research to help communicate with clients.
The financial agency was created by a merger in 2009 between Gavin Anderson & Company and European corporate specialist Kreab.
Lewis PR experienced its 17th consecutive year of financial growth, with revenues of £22m, an increase of five per cent on a like-for-like basis.
This year, MSL Group sought to strengthen its operations in Asia. Its effort was recognised when it took home the PR Network of the Year trophy at the Campaign Asia-Pacific Awards.
Along with celebrating the agency's 40th birthday in 2012, this year has seen Porter Novelli mark impressive anniversaries with key clients.
In the 2012 Q1-3 Mergermarket M&A Worldwide PR table, RLM Finsbury was second only to Brunswick in the value of the deals on which it had worked.
Ruder Finn experienced impressive financial performance in Asia, with revenue growth of 18.12 per cent.
In September, the agency announced a global leadership restructure, which included the promotion of Rowan Benecke to regional director for North America to replace Scott Friedman, who left after ten years.
Waggener Edstrom Worldwide expanded its European offering with the opening of a Geneva office and added to its global alliance affiliates with partnerships in Brazil, the Philippines and Miami.
In 2012, Weber Shandwick decided to refresh its branding in a move towards becoming an 'engagement business', complete with a new logo and redeveloped website.