The 7th annual Diversity Distinction in PR Awards, presented by the PR Council in partnership with PRWeek, are now open. These awards honor excellence in promoting diversity and inclusion within the PR sector.
The Diversity Distinction in PR Awards reward and recognize individuals and organizations that play a key role in facilitating the recruitment, retention, and promotion of diverse PR practitioners. They similarly support and inspire professionals of diverse backgrounds, as well as those who strive to encourage and strengthen diversity and inclusion across the PR workforce.
For 2017, award categories have been updated to encourage more participation by organizations of all types and sizes. In addition, Honorable Mentions will be awarded in all categories where judges determine there are entries worthy of such a distinction.
In an effort to further highlight the tangible benefits of a diverse and inclusive staff, the PR Council and PRWeek are also proud to introduce two new categories this year – Best Campaign by a Diverse and Inclusive Team and Outstanding Young Professional.
Recognition will be awarded in five overall areas, with two of the categories rewarding winners in two separate divisions:
- Best PR Firm Diversity Initiative - open to PR agencies only
Honorees will be rewarded in each of these two categories:
- Firms with $100 million or more in annual revenue
- Firms with less than $100 million in annual revenue
This award honors a PR agency's successful initiative to improve diversity and inclusion so it permeates all levels and divisions of the firm. Focus placed on recruitment, retention, and promotion.
- Best In-House Diversity Initiative
Open to corporations, nonprofits, and any other non-agency organizations
This award honors an in-house communications team’s success in at least one of the following three areas:
-Increasing diversity and inclusion on its own staff
-Raising awareness and facilitating diversity and inclusion efforts and staffing organization-wide
-Leading on a community project that directly impacts the diverse and inclusive talent pipeline at their organization.
Entries of initiatives that accomplish two or all three of the above are obviously encouraged and welcome.
We strongly encourage PR agencies to either collaborate with their clients to enter this category OR submit entries on behalf of their clients.
- Diversity Champion - open to all PR professionals
Honorees will be rewarded in each of these two categories:
- Diversity Champion PR Agency
- Diversity Champion In-House
Open to any individual from a non-PR agency environment (which includes corporate, nonprofit, academic, trade group, government, etc.)
This award honors exceptional individuals who are role models and champions of diversity and inclusion through both their present actions, as well as throughout their career.
Past Diversity Champion winners are not eligible.
For the In-House category, we strongly encourage PR agencies to either collaborate with clients to enter this category OR submit entries on behalf of clients.
- Best Campaign by a Diverse and Inclusive Team
Open to all organizations, including PR firms, corporations, nonprofits, and any other non-agency entities
This award honors the best campaign work by a diverse and inclusive team (cultural/ethnic/gender/sexual orientation). In addition to exceptional campaign results, the direct impact of the diverse and inclusive team on the campaign’s success must be showcased.
Collaborative efforts by in-house and agency teams are eligible and encouraged.
With such entries, as well as with submissions on behalf of in-house teams alone, we strongly encourage PR agencies to either collaborate with their clients to enter this category OR submit entries on behalf of their clients.
- Outstanding Young Professional
Open to all PR professionals, including those who work at a PR firm, corporation, nonprofit, trade group, or any other non-PR-agency entity. Mandatory: Nominees for this category must be those who have been in the industry for five years or fewer as of July 11, 2017.
This award honors an exceptional young individual who serves as a shining example of diversity and inclusion. Nominees should not only serve as champions for diversity and inclusion at their organizations and industry-wide, but they need to have a proven track record of professional success that has notably impacted the bottom line.
Nominators are welcome to submit colleagues who do not work at their organization. We strongly encourage PR agencies to either collaborate with clients to enter this category OR submit entries on behalf of clients.
In each of the seven above categories, one winner will be awarded. An Honorable Mention will also be awarded, pending judges determination that there is an entry worthy of the distinction.
The deadline for submissions is Tuesday, July 11, at 11:59pm EST.
Late entry period
There will be a late entry period from Wednesday, July 12, at 12am EST to Tuesday, July 18, at 1:59pm EST. (No entries can be submitted after that point.)
Late entry fee
$199 (includes a $50 late fee)
Email questions to firstname.lastname@example.org.
Judging of Awards
The panel of judges for the Diversity Distinction in PR Awards will comprise a diverse group of respected professionals who have all made noteworthy contributions to the communications industry at large, but also specifically to advancing diversity and inclusion in PR. The judging panel will be chaired by a senior PRWeek representative.
Judging will take place in mid-August at PRWeek's offices in New York City.
Winning entries will be written up in a feature in the September/October issue of PRWeek and featured on prweek.com. Winners will also be honored at the PR Council's annual dinner in New York City on Thursday, September 14.
This year’s Diversity Distinction in PR Awards entry system is completely online, making it easier than ever to submit your entries. For all the details and to enter today, go here.
Head of corporate reputation,
Bank of America
Director of graduate studies, professor of comms studies, Southern Illinois Univ.
CEO and president, K Strategies
VP, head of people, Warby Parker
CEO, Porter Novelli
MD, DC office, APCO Worldwide
EVP, global policy and external affairs,
Sony Pictures Entertainment
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