As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.
Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can create a more inclusive industry.
Cannes Lions is the much-feted, overpriced - and yes, sorry, probably over-analysed - annual marketing and media splurge on the Côte D'Azur. For many in the UK industries, the event feels increasingly inappropriate amid the strife that has come to dominate political discourse.
Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health at Cannes
The Lions Health festival celebrated its fourth birthday this year. With the sun of southern France now a distant memory, we ask four people whether the newest addition to the Cannes schedule is gaining traction and respect in its specialised but lucrative target audience.
PR Lions Grand Prix winner Fearless Girl may have taken many of the plaudits, but there were plenty of other excellent campaigns recognised at the Cannes Festival of Creativity this year. Here are some of our favourites from the PR Lions category.
PRWeek chats with IBM Watson's Mark Simpson at the Cannes Lions International Festival of Creativity.
Meet Dini von Mueffling Communications, the Flatiron PR firm with a handful of staffers that turned heads at Cannes for its work on Evan with BBDO.
Has the ever-expanding carnival of creativity lost sight of its roots, Gideon Spanier asks.
PRWeek talks with AKQA executive creative director Duan Evans at the Cannes Lions International Festival of Creativity.
PRWeek catches up with Chad Latz, chief innovation officer at Cohn & Wolfe, at the Cannes Lions International Festival of Creativity.
MONDAY 19 JUNE, 09:30-11:30 (all times local)
Augmented Influence: How data, tech & science are shattering brand-building norms
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Clash of the Titans: When data collides with creativity
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