Jason Wincuinas

Managing Editor, Campaign Asia-Pacific
Recent Articles by Jason Wincuinas
  • Ogilvy PR Asia: Agency Business Report 2015

    In 2013, Asia became the largest region for Ogilvy PR globally--in terms of revenue, profit and headcount. "Probably for clients too," says Scott Kronick, regional president and Asia-Pacific CEO. He adds that 2014 built on that success, posting single-digit growth over the previous year.

  • Digital disruption translates to opportunity in Asia: Agency Business Report 2015

    Talent and the blurred lines between marketing and PR were the two dominant themes that came out of PRWeek Asia's conversations with agency leaders for the 2015 Agency Business Report. Both derive from the irresistible force that digital technology represents in the industry.

  • Hong Kong all a Twitter

    Regional experts weigh in on Twitter's move into Hong Kong

  • Anatomy of a crisis: Lenovo and Superfish

    An exclusive interview with Jeff Shafer, vice president of global corporate communications at Lenovo, about how his company handled the Superfish crisis and what lessons both Lenovo and the industry can take from the incident

  • Number of Asian brands seeking PR support jumps 192 percent

    More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.

  • Give "content" more than lip service: Q&A with Robert Rose

    In an exclusive interview with PRWeek, the Content Marketing Institute's chief strategy officer decries the way content has become everyone's job and no one's job, while urging PR agencies to reclaim their strategic position.

  • Communications' role should start in the boardroom

    In an exclusive conversation with PRWeek Asia, AIA's Stephen Thomas talks about best practices and his thoughts on making sure a company's words line up with its actions.

  • Adfactors PR takes majority stake in Yorke Communications

    One of India's largest public relations firms buys into content house for its first acquisition effort.

  • Asia's marketers demand creativity, strategy, substance: Exclusive survey

    PRWeek Asia analyzes the 2015 Marketers' Outlook Survey, conducted by Campaign Asia-Pacific in conjunction with Ipsos, through a PR practitioner's lens. What marketers are worried about, what they want from PR agencies and what they will be willing to spend money on.

  • Kreab rebrand

    Communications consultancy Kreab Gavin Anderson evolves its brand and shortens its name to Kreab.

  • It's about people, not technology: Weber Shandwick's Polansky

    While digital disruption has introduced challenges into many business models, Weber Shandwick's global CEO Andy Polansky sees mainly opportunity ahead for PR firms. But the digital story, according to him, is not about technology.

  • Text100 sees a win in Chinese quantum-dot maker

    Lexington, Massachusetts-based QD Vision, a developer of quantum-dot technology for televisions and other displays, has signed Text100 to handle Greater China communications with a focus on electronics OEMs.

  • Avian Media wins Sesame Workshop account in India

    The appointment follows a multi-agency competitive pitch in Delhi and covers duties including stakeholder engagement, reputation management, blogger relations and strategic media management.

  • PR firm picks up a win on the back of presidential visit

    Gutenberg Communications named as strategic communications partner for US-India Business Council (USIBC) with relation to the summit being held in New Delhi today, 26 January.

  • Boost startups to bolster image

    Commercial developer Swire Properties founded blueprint accelerator to help startups gain an edge. The company doesn't invest in the fledgling firms or take a piece of the ownership, it just gives them space to grow and hopes to capture a bit of glow in return.

  • It's data or die time: Study shows CMOs want more than plain PR

    MSL Group surveyed 50 chief marketing officers across various industries in India to better understand what clients in the country want and expect from PR agencies. Mere media management is no longer enough. Brands in India want strategic, integrated communication. But what does that mean?

  • CSR logistics: How DHL packages its environmental initiatives

    Christof Ehrhart, executive vice president, corporate communications and responsibility at Deutsche Post DHL (DPDHL, parent company of DHL) talks to PRWeek Asia about how his company looks to gain both operational advantage and goodwill from CSR initiatives.

  • Lewis PR picks up Newzulu in Australia

    Newzulu, a news and journalism platform that relies on a crowd-sourced community of over 100,000 professional and citizen journalists has named Lewis PR as its Australian PR agency.

  • ANZ makes a social racket for fund raising

    ANZ, together with Novak Djokovic, the brand's new ambassador, launched its #rallyforgood campaign on Monday 12 January. The bank claims this is the world's first social media tennis rally. The goal is to raise funds for local community programs across Asia.

  • Ruder Finn brings 'Thunder' to Hong Kong

    As RF Thunder opens a third Asian office in Hong Kong, company executives gather to promote the event and share their views on what matters most in PR today.