Gideon Fidelzeid

Managing editor, PRWeek US

gideon.fidelzeid@prweek.com

Recent Articles by Gideon Fidelzeid
  • Listen to Dallas' mayor and go "big" on community partnerships

    Leaders who recently convened in Dallas for an LDWWgroup-hosted live panel proved that creative thinking helps companies identify programs that boost their communities and their business.

  • New categories energize 2017 Diversity Distinction in PR Awards

    The PR Council-led program, produced in partnership with PRWeek, returns for a seventh year

  • Inviting the world inside: The Brand Connection Roundtable [Extended]

    Inside-out brand building creates those coveted lasting relationships with stakeholders. As emphasized by the industry leaders who joined Gideon Fidelzeid in New York for this PadillaCRT-hosted panel, your values and employees - and the stories they bring to life - can be your greatest asset.

  • Inviting the world inside: The Brand Connection Roundtable

    Inside-out brand building creates those coveted lasting relationships with stakeholders. As emphasized by the industry leaders who joined Gideon Fidelzeid in New York for this PadillaCRT-hosted panel, your values and employees - and the stories they bring to life - can be your greatest asset.

  • What's in store for shoppers: The Retail Roundtable

    In-store experiences. Customer connections that bolster brands. Becoming a part of customer conversations. Retail communicators gathered in Minneapolis at this Carmichael Lynch Relate-hosted roundtable to discuss how to get the biggest bang out of their marketing buck.

  • What's in store for shoppers: The Retail Roundtable [Extended]

    The relationship between online and bricks-and-mortar has grown increasingly symbiotic. Retails sector leaders gathered in Minneapolis at this Carmichael Lynch Relate-hosted roundtable to discuss the importance of in-store experiences, counsel on social media and content creation, and predict the industry's next big game-changer.

  • Pinpointing the value of a good reputation

    Prior to the BurrellesLuce-hosted panel, Catherine Blades, SVP of corporate communications at Aflac, delivered a keynote in which she detailed how the iconic insurance company's comms team has cemented its value to the C-suite by using data and analytics to tangibly prove reputation's bottom-line impact.

  • Necessary changes in behavior: The Measurement Panel

    Strong metrics should empower PR to impact consumer activity and business' bottom line. As underscored by the industry leaders who joined Gideon Fidelzeid in New York City for this BurrellesLuce-hosted panel, it all starts with communicators rethinking how and - perhaps more importantly - why they measure.

  • Necessary changes in behavior: The Measurement Panel [extended]

    Strong metrics should empower PR to impact consumer activity and business' bottom line. As underscored by the industry leaders who joined Gideon Fidelzeid in New York City for this BurrellesLuce-hosted panel, it all starts with communicators rethinking how and - perhaps more importantly - why they measure.

  • Diversity Distinction in PR Awards 2016: Difference makers

    For the sixth consecutive year, the PR Council and PRWeek have partnered to honor those who are providing a model for others to follow in terms of facilitating greater diversity and inclusion within individual organizations and across the industry.

  • Last chance to enter 2016 Diversity Distinction in PR Awards

    First deadline for submissions to PR Council/PRWeek initiative is tomorrow, July 19 - a late entry period has been added, concluding on Tuesday, July 26.

  • Mets PR operation goes to the dogs

    Mets manager's petulant outburst against PR head was uncalled for, but latter also committed errors

  • 2016 Diversity Distinction in PR Awards now open for nominations

    The sixth annual awards program, presented by the PR Council in association with PRWeek, is now accepting entries

  • Diversity Distinction in PR Awards 2016: An increasingly rewarding effort

    The sixth annual Diversity Distinction in PR Awards to launch on May 19

  • Cleveland Clinic CEO Toby Cosgrove to headline 2016 PRWeek Conference

    GE CMO Linda Boff and CCO Deirdre Latour will also share strategy at the October event

  • Good for the bottom line: The CSR panel

    While CSR is embraced by most corporations, the prevailing motivation remains feel-good, not financial. A quartet of industry leaders joined Gideon Fidelzeid in New York City at this RF|Binder-hosted panel to provide clear examples and tangible proof that sustainable activity equals economic prosperity.

  • Good for the bottom line: The CSR panel [extended]

    While CSR is embraced by most corporations, the prevailing motivation remains feel-good, not financial. A quartet of industry leaders joined Gideon Fidelzeid in New York City at this RF|Binder-hosted panel to provide clear examples and tangible proof that sustainable activity equals economic prosperity

  • VR set to take PR on an amazing ride

    Virtual reality will change the dynamic of the brand-consumer relationship, say experts who convened at a recent MSLGroup/PRWeek-hosted panel

  • PRWeek calls for Agency Business Report submissions

    The 2016 edition of the Agency Business Report will be bigger, better, and even more global - make sure your agency is a part of it.

  • 4 work-life balance objectives to set in 2016

    This new year, use your life to bring balance to your work