Steve Barrett

Editor-in-chief, PRWeek US

Recent Articles by Steve Barrett
  • Holding company CEOs: Momentum, integration drive PR forward

    The CEOs of the world's largestĀ­ holding companies credit integration for 2015's success stories.

  • How a guy with a 'z' at the end of his name ascended to the top in PR

    Cargill's Mike Fernandez used his acceptance speech at the PRSA Paladin Award Ceremony to send out a call to action to the industry on diversity.

  • Millennial is not a catch-all term

    The much sought-after millennial demographic was firmly under the microscope at this week's Arthur W. Page Spring Seminar, where delegates discovered it is not a group that can be defined using lazy generalizations.

  • Time to move from talking to doing

    As the elite of the CCO profession prepares to gather in New York City for the Arthur W. Page Society Spring Seminar, the time has come to move the agenda beyond academic debates into real actions.

  • First Hall of Femme inductees are role models for the entire industry

    Our inaugural Hall of Femme honors an amazing group of people who represent everything that's great about the profession.

  • Happy Birthday Twitter - hope you survive the next decade

    Twitter has become an essential part of the media and communications landscape since it launched a decade ago - but it is still bedeviled with doubts about its long-term commercial sustainability as a business.

  • Raw emotion characterizes the Oscars of the PR world

    The 2016 PRWeek Awards were handed out last night in a fantastic evening that underlined the quality, depth, and scope of an industry that is really demonstrating its effectiveness to companies and organizations of all types.

  • A call to action on gender diversity

    This Tuesday's global celebration of women and call for gender equality is a stark reminder that affirmative action is required to make genuine changes to the marketing and communications industries.

  • Brand Trump threatens accepted thinking on authenticity

    Does the circus that is the 2016 GOP presidential campaign call into question whether brand authenticity, transparency, and values are really as important as we think they are?

  • IBM hires Andy Whitehouse as CCO

    Whitehouse joins from Willis Towers Watson and will report to IBM's global marcomms lead Jon Iwata.

  • Michael Berland exits Edelman

    Berland was CEO of Edelman Berland, the firm's strategic research and analytics business, which will now reconstitute as Edelman Intelligence under Antoine Harary.

  • Edelman boosts 2015 global revenues 7.2% to $855m

    The world's largest PR agency grew solidly again in 2015, posting substantial global and US revenue growth.

  • Strong culture is just as important as money in today's PR talent war

    Talent recruitment and retention remains the single most problematic and debated topic in PR, especially in agencies.

  • Omnicom goes Dutch in bid to improve sharing

    Porter Novelli's well-regarded global CEO Karen van Bergen has landed a new gig as CEO of Omnicom's Public Relations Group. One of her main tasks will be to unblock the network's hierarchy and decision-making chain.

  • PR agencies face mixed future

    Early indications from marketing services holding company group financial reports for 2015 suggest a mixed year for PR agencies - PRWeek is tracking down the essential knowledge you need to plan your 2016 strategy.

  • In honor of a PR legend

    As PRWeek's PR professional of the 20th century Harold Burson celebrates his 95th birthday, editor-in-chief Steve Barrett looks back on some of the wisdom and achievements of the great man.

  • Roll up for the greatest marketing show on earth

    Brands invest millions attempting to reach consumers during the annual Super Bowl and this year's clash between Carolina and Denver is no exception. But marketers will hope the Broncos aren't blown apart in a trademark first-half charge by the Panthers charismatic QB Cam Newton.

  • Understanding how new generations operate is key for today's PR pros

    Editor-in-chief Steve Barrett delves into what the PR industry needs to understand about influence in the digital sphere, and the influencers behind new trends.

  • Facebook cashes in on the branded content revolution

    Figures released this week by Mark Zuckerberg's brainchild prove the impact that video and film has on the way people consume information and receive brand messages.

  • Something for Renee Wilson's to-do list?

    Renee Wilson started in her new role as president of the PR Council this week. Increasing diversity and inclusion at PR agencies is sure to be one of her top priorities - but is it time to introduce numerical benchmarks to the debate?