Rather like waiting for a dental appointment, you want the pain to be over as quickly as possible and so it is with Donald Trump's inauguration.
I was born in Tanzania to a Ugandan father and a Rwandan-Tanzanian mother. I'm always surprised by those that talk about Africa as if it's a country and Africans as if we are all the same.
Over my 18 years or so in B2B journalism it's clear to me that the two professions share many of the same skills and attributes - and that the disciplines are rapidly converging.
Healthcare comms in 2017 will be characterised by a refinement of the way in which we use rich media, and the 70th anniversary of the NHS.
Forget the gym membership - here are a couple of New Year's resolutions to improve the fitness of your business.
The timetable may still be uncertain, but corporate comms practitioners must be able to show that business strategies are in place as Brexit nears.
Hope&Glory's James Gordon-MacIntosh makes seven predictions for brands in the year ahead, including fake news, live experiences and whether we've reached 'peak beard'.
In a 'post-truth' world, the BBC has to better understand and respond to audience needs to retain credibility.
For the first nine years of my career, I thought the PR function had a very good relationship with the board.
The resurgence in legal attempts to gag the media, an ironic take on 'using' dead celebrities to promote products, and how making tea will improve your PR skills - all were among the most-read opinion pieces on PRWeek UK in 2016.
With the insights and data available to today, it's up to clients and agencies alike to get beyond banal targeting.
In November 2016 The Campaign Against Antisemitism made a complaint against an East London cafe called Nincomsoup.
Underpinning Africa's well-documented growth have been numerous important factors: oil, commodities, China and the fallout from the global crash in 2008. Of these, the most important are oil and China.
Leave and Trump campaigns can herald a new verbal dawn for communications, at the expense of 'arrogant network agencies' and their visual bias.
The client isn't a PR professional's only master, but how do you know what journalists and editors want if you don't get to know them?
As the fallout continues from another shock election result, this time in the US, it is natural to look for scapegoats.
Our recent Digital PR and Communications Report told us - as if we didn't know already - that the growth of digital comms as a budgetary concern for brands is not only expected, but happening now.
Credit cards at the ready, mobile devices to hand, finely tuned bargain-hunting instincts heightened: that's right, it's Black Friday.
Savile triggered a crisis at the BBC - with allegations of cover-ups - and police investigations into similar abuse by other celebrities of his era. The same could now engulf football.
So, you've got an opportunity to pitch to a new client and, after a fruitful brainstorming session with your team, you've got it: The concept that's got 'winning pitch' written all over it.
P&O called on customers to name its newest ship, while Samsung's CEO told his 489,000 employees the company must use the Galaxy Note 7 crisis as a chance to improve how the brand thinks about innovation. What is the connection?
Healthcare comms is ready to tell a tale of success if the Government opts to increase investment in science and research as a result of Brexit.
Comms can help Whitehall meet the challenge of the Brexit era by improving the Government's ability to listen to its disgruntled citizens.
Over the weekend, Lego ended its promotional partnership with the Daily Mail after customer letter and #StopFundingHate pressure.
Brexit has overtaken the economy as the Government's top priority and public affairs practitioners must act fast to make their voices heard
It was 80 years ago this month when Elizabeth Cowell spoke the famous words: "This is direct television from the studios at Alexandra Palace" - the first high-definition television service of its kind, from the BBC.
Last Friday, #StopFundingHate became a trending topic in the UK after thousands on Twitter urged Daily Mail advertisers to pull their support for the paper after that day's front page portrayed three high-court judges as "enemies of the people".
Prince Harry's decision to rebuke sections of the British media for their coverage of his girlfriend's life and background is widely seen as a milestone moment in the relationship between the Royals and the Fourth Estate.
In the first iteration of this analysis, I spoke in an exhausted voice on the length of this campaign, the divisive nature of the rhetoric and the overwhelming sense of relief that the long, strange cartoon was finally over.
November has just started, but ad junkies are already talking about the blockbuster face-off between John Lewis and Marks & Spencer this Christmas.
There's a difference between offering a solution to a problem and trying to profit off someone's negative self-image, writes the global chief creative officer of Publicis Health.
We are all different, but when it comes to what aids good mental health and what harms it, there are some things everyone should bear in mind.
The recent news that InStyle is becoming a digital brand is one of many ways traditional media is adapting to the new age and the PR industry needs to keep up.
Once, no other comms discipline could influence the news agenda like PR. But today the industry faces serious challenges.
If content is king, distribution is queen and authenticity is God; is PR the natural choice to take charge of this crossroad between church and state?
So that's it. Last night, baking fans wept as the BBC aired the Great British Bake Off for the final time.
Back in the day, influence was easily bought and I don't mean cash for questions.
Most people think of Reddit as the birthplace of keyboard warriors and the sort of NSFW viral content that could get you in trouble if you open it in front of your mum.
It's not just Parliament that needs to be at its best during Brexit, but the PR industry, too.
The end of a presidency is a time for reflection on legacies and Barack Obama's Presidency has spanned the era when digital communications grew up.
Theresa May's premiership is 100 days old on Saturday and numbers can sum up this initial period aptly.
A product recall for a faulty synthetic human hit the web a few weeks ago to announce, shock-factor-style, the new season of 'Humans' on Channel 4.
Some say the crisis plan is dead in today's world of lightning speed digital media and proliferating platforms, but they couldn't be more wrong.
Unilever versus Tesco: who should bear the cost of the falling pound - manufacturer, retailer or consumer?
A dispute between Unilever and Tesco has seen household brands such as Marmite and Pot Noodle removed from the retailer's online shop, but this issue extends beyond two mega-brands and the grocery market in general.
Samsung said Tuesday that it is killing one of its flagship products after a month of safety hazards.
We work in a world of quick sales cycles, short client-agency relationships and revolving doors, with the average CMO tenure just 44 months.
For ROI and brand engagement with mums, Instagram is the super-channel, killing Facebook and 'mummy blogs' in one fell swoop.
Social media influencers are in high demand among brands wanting a bit of cool and the right audience, so why are some in our industry treating them with such contempt?
Whether it is pre-crisis planning and preparation, real time crisis management or post crisis recovery, the direction given to the managers of a company by advisers, legal and non-legal, is a key plank in helping a board make good choices for their shareholders.
Digital coverage of the Trump vs Clinton debate took many innovative forms but, depending on which medium you chose, a starkly different reality was on offer.
Snapchat's hint at a possible augmented reality (AR) launch shows how user-generated content is moving to the next level.
If we can teach young people to be broadcast journalists, then why not social media influencers?
The world's buyers, editors, bloggers and our industry's newly termed VIPs - the influencers - have descended on the capital for London Fashion Week, as the British Fashion Council showcases our homegrown talent to the world.
The news that Channel 4 has outbid BBC to air future episodes of the Great British Bake Off has left fans of the show angrier than Paul Hollywood with a face full of over-baked pancakes.
Theresa May is back from China, half-way through her first 100 days as Prime Minister and this is the period in which leaders establish - by default or by design - their governing style, narrative and priorities.
Autumn 2016 may come to be seen as a turning point in the debate around equal pay for women in the PR industry, as the PRCA moves to compel agency members to include gender pay gap reporting in its quality kitemark.
"Curiouser and curiouser!" cried Alice, "now I'm opening out like the largest telescope that ever was!" - for a business story around company policies, contracts and corporate governance, the telescope of scrutiny has opened up pretty wide on Sports Direct.
It's a time for boundaries to be broken and technology to be redefined. In short, it's time for the launch of the new iPhone 7.
The tech company spoiled its own announcement with a mistimed tweet about the iPhone 7. Doh!
At its best, PR is the most satisfying and effective form of communication there is - a hugely sophisticated form of precision marketing that transforms businesses and builds reputations.
Healthcare communications has been disrupted by market forces, regulatory changes and budget cuts, altering the make-up of the sector.
Before you dismiss this article and its clickbait heading, ask yourself what your relationship to porn is.
When it comes to motivating our teams, remember talent comes in many forms and most PR agency teams can be split into three broad groups...
In a complex and rapidly changing digital world, it has become increasingly challenging for businesses to connect with their stakeholders and establish meaningful relationships.
The recent announcement that a further 3,000 armed police would be deployed on the streets of Britain to prepare for a "not if, but when" terror attack, should also be a call to action for crisis management experts to prepare clients for their worst possible case scenario.
A plea by cancer charities Breast Cancer Now and Prostate Cancer UK to make innovative treatments more widely available on the NHS is not a surprising headline.
Watching breakfast news recently, there was yet another story about Apple refusing to unblock the computer of a deceased person, causing a huge amount of grief to his distraught family.
Rio 2016 demonstrates why the Olympics are such a compelling environment within which brands can embed themselves and establish their own narratives.
They say three's a crowd and sometimes it feels like the phrase was intended for PR and comms professionals who sit in on media interviews.
The Olympics begin today in Rio, the first time that the Games have been hosted in South America.
Emirates reputation, as an airline, has always enjoyed strong customer trust, but yesterday's Boeing 777 crash has shown that even the biggest brands can face a potential PR crisis.
When I read Saatchi & Saatchi's executive chairman Kevin Roberts' comments on diversity, I was at first shocked, then horrified, then angry and then very, very sad.
The short-term casualties of Brutal Brexit were our political leaders but longer-term ones may well be financial services companies. There should be no complacency in this sector about the challenges ahead.
There has been a lot of talk about the IOC enforcing its infamous Rule 40 on social platforms during Rio 2016 but it seems to have shot itself in the foot with a starting pistol with its threats.
Boris Johnson and media training don't seem like the most obvious words you'd find in the same sentence.
Pokémon GO has become a cultural phenomenon in a matter of days since its launch, eclipsing Twitter, Snapchat and Tinder users. Two writers give their views on how PR-land can capitalise on its features and talkability.
"You can't win an argument." The famous line from Dale Carnegie's seminal How to Win Friends and Influence People seems particularly apt in light of the Chilcot report.
When Twitter was launched in 2006, text on the net was the next Big Thing. Its quick and instantaneous 140-character limit enabled fast-track access to a wide variety of information.
Donald Trump's campaign may have divided the opinions of people the world over but, if we can separate the politics from PR, there are elements of Team Trump's strategy that serve as a useful lesson to the comms industry.
Doy Roque, CEO and founder of M2.0 Communications in Quezon City, explains how the hardline uncompromising new president of the Philippines won over so many local hearts with a message that is alarming the international community.
Entering a new work environment can be a daunting prospect. You are immediately faced with a multitude of challenges: new surroundings, new people and, of course, the self-inflicted expectation that you should now assume office tea-making duties.
PR veteran Alan Taylor remembers hanging with Muhammad Ali - then Cassius Clay - in the 60s and publicizing his iconic world-title fight with Sonny Liston.
Handling reticent or uncommunicative CEOs is part and parcel of a PR's day job. Maureen Tseng, director of client services at The Hoffman Agency, shares some tips on how to deal with or get around the problem.
Having the guts to turn down work can actually be one of the best ways to grow your agency, explains Vuki Vujasinovic, founder and CEO of Sling & Stone.
The Thai duty free brand has just received the biggest and most unprecedented PR boost it could have imagined. Now King Power needs to capitalise on it, says Khushil Vaswani, vice president and sports lead at Weber Shandwick.
Changing market conditions, an evolving communication landscape and disruptive business models are driving the campaigns that Damien Ryan, founder and managing director of Ryan Communication, wants to see as a judge at the PRWeek Awards Asia 2016.
More often than not, PR and digital are bolted onto one another with the expectation that it will magically work, but it doesn't really work like that, says MunYin Liu, digital media director at Text100 Hong Kong.
The Japanese car company has gotten off to a reasonable start in its crisis management around its fake data scandal, but there's a long way to go and an all-too-familiar scenario playing out in terms of PR and reputation, says Charles Lankester, senior vice president for reputation management at Ruder Finn Asia.
Kiri Sinclair, managing director of Sinclair Communications and judge at the PRWeek Awards Asia 2016, shares her insights on what she wants to see from those looking to win this year.
Elaine Ng, head of communications at Philips ASEAN Pacific and PRWeek Awards Asia 2016 judge, shares her thoughts about what she hopes to see from the best PR work and campaigns of the last year.
Chris Graves, global chairman of Ogilvy PR, takes a look at what makes the outspoken Republican presidential candidate so confounding, and appealing.
Virtual reality should be high on the list for forward-looking PR execs, who are well placed to take advantage of it, says Alexis Wilson, managing director of Hotwire Australia.
Anne Costello, APAC regional director of Text 100 and judge at the PRWeek Awards Asia, talks about what she expects to see from this year's hopefuls.
Today's public affairs PR professionals in Singapore must take heed of and react to the country's changing online political dynamics, says Jason Lee, account director at Isentia.
OK, so you have been named in the Panama Papers. This is what you should do next.
Too many people don't give internal comms teams the credit they deserve, as it's much more than just putting out a newsletter, explains Elaine Ng, head of communications at Philips ASEAN Pacific.
It's ten years today since Jack Dorsey sent the first ever tweet, telling the world he was "just setting up my twttr".
Adele Soh, senior account executive at The Hoffman Agency, examines the big changes Instagram announced to its newsfeed this week, and how brands can best take advantage.
Claire Lim, Asia digital practice lead at Bell Pottinger, gives her thoughts on the five key things firms need to focus on to succeed in digital in 2016.