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How Theresa May is using her US Vogue fashion shoot to open up to a new audience

How Theresa May is using her US Vogue fashion shoot to open up to a new audience

The way in which women dress is regularly subject to intense scrutiny with judgements and assumptions being made about an outfit choice rather than ability.

Five things a PR professional should consider if they want Russians to love their brand

Five things a PR professional should consider if they want Russians to love their brand

The Russian market in the 21st century has changed beyond recognition. It now stands out sharply in comparison to the other markets due to the speed and radical nature of these changes.

Why PR needs planners - and what we still have to learn from ad agencies

Why PR needs planners - and what we still have to learn from ad agencies

Once upon a time, PR agencies didn't see the need for planners: whereas ad agencies employed them to ground their creative ideas in genuine insights about their audience, the PR industry took a different route.

The comms conundrum of railway policy: the more you sell it, the worse it gets

The comms conundrum of railway policy: the more you sell it, the worse it gets

A painful paradox lies at the heart of the Government's rail policy - an anomaly that is tarnishing some of the biggest brands in the transport sector.

Consultancy pitching is sometimes like the proverbial cobbler's children

Consultancy pitching is sometimes like the proverbial cobbler's children

Consultancy pitching is sometimes like the proverbial cobbler's children - all too often comms agencies fail to communicate effectively to the prospect.

For the purposeful business, a handbook is not enough; it's about how you communicate

For the purposeful business, a handbook is not enough; it's about how you communicate

What defines a purposeful company? Will Hutton and Clare Chapman of the Purposeful Business Taskforce have begun to answer that question with the publication of their eponymously titled report on the subject.

Hold the wheatgrass smoothies: International Women's Day is a reminder that PR is far from perfect

Hold the wheatgrass smoothies: International Women's Day is a reminder that PR is far from perfect

I am a feminist. How did this happen? I could drop the usual clich├ęs about being the father of two young girls and living in a house full of women.

The City can teach us a lot about dealing with 'fake news'

The City can teach us a lot about dealing with 'fake news'

'Fake news' may be new to some, but it's an oft-told tale in the City, which can provide UK media regulators with a valuable lesson in effective policing

When did 'brave' become a bad word for brands?

When did 'brave' become a bad word for brands?

Inherently, there is hurt woven into the dictionary definition of brave - 'ready to face and endure danger or pain'.

Mental health is a public sector comms issue

Mental health is a public sector comms issue

One in four experience mental illness each year, but more than half of communications professionals are more afraid to speak up about mental than physical health?

It's back, and it has snake: why the Nokia 3310 relaunch needs no introduction

It's back, and it has snake: why the Nokia 3310 relaunch needs no introduction

Let's face it, I could have stopped after 'snake' and you'd have known exactly what I was talking about.

Corporates find their voice on diversity in the age of Trump

Corporates find their voice on diversity in the age of Trump

The Trump era should help end 'diversity fatigue' and be the catalyst for value-driven corporate communication.

The Oscars platform will be highly political but is the risk for brands worth it?

The Oscars platform will be highly political but is the risk for brands worth it?

Award season is upon us. The politicians have had their platforms, used their channels, abused each other and indeed their social media accounts. Now it is the turn of the artists; the most democratically elected of public figures.

PR in the age of Tinder - are clients and agencies afraid of commitment?

PR in the age of Tinder - are clients and agencies afraid of commitment?

Having breakfast the other morning with the director of a content agency, he commented that he thought the marketing and PR industry had commitment issues.

Air safety relies on collaborative comms

Air safety relies on collaborative comms

There are few industries more competitive than aviation. Years of seismic change and liberalisation has facilitated widespread positive impact on competition and innovation.

Do you send unsolicited emails to journalists? You could have a big problem

Do you send unsolicited emails to journalists? You could have a big problem

The EU's General Data Protection Regulation (GDPR) is not a subject that will get hearts racing, but the PR industry had better take notice.

Do you speak human? The best corporate comms in the post-truth world will be B2H

Do you speak human? The best corporate comms in the post-truth world will be B2H

In this period of political and societal turbulence, the only certainty is uncertainty - that's where 'business to human' communications comes in.

Isis hack on NHS shows the risk of cyber attack is omnipresent

Isis hack on NHS shows the risk of cyber attack is omnipresent

Last week, it was reported that Isis-inspired hackers carried out an attack on six NHS websites and posted brutal images of violence from the war in Syria.

Know your niche when pitching to the trade press

Know your niche when pitching to the trade press

The world of specialist B2B PR is populated by hard-to-please technical editors and demanding clients that may not be media savvy, so these are the dos and don'ts of trade press media relations.

Can businesses adapt their comms to the rise of nationalism?

Can businesses adapt their comms to the rise of nationalism?

As some of the world's superpowers take a more nationalistic approach and their societies become more divided, global businesses are facing entirely new comms challenges.

Smash-and-grab approach is turning influencer marketing into a 'straight-up sh*t show'

Smash-and-grab approach is turning influencer marketing into a 'straight-up sh*t show'

Most influencers are turning into glorified ad-boards, so please can everyone in the PR industry stop calling this form of paid advertising influencer marketing.

We need to be global citizens in order to be successful in PR

We need to be global citizens in order to be successful in PR

There's a lot of talk around our industry these days about diversity, and it is good and right that we are collectively trying hard to force ourselves out of our British, white, middle-class straitjacket.

The unconscionable arrogance of unpaid internships

The unconscionable arrogance of unpaid internships

This month, for the first time in our history, we recruited an intern.

Theresa May could be Trump's best asset

Theresa May could be Trump's best asset

The Prime Minister has scored an important coup by being the first head of government to meet President Trump on Friday.

Spicer and Trump: how defending your boss could get you fired

Spicer and Trump: how defending your boss could get you fired

When your boss is attacked in the media, it hurts. I mean, physically hurts.

Power of BBC's 'Hospital' documentary series can help frame NHS debate

Power of BBC's 'Hospital' documentary series can help frame NHS debate

Documentaries have always been a powerful tool for raising awareness among the public of 'wicked' policy issues and, in some cases, leading to changes in government policy.

Why I hate use of the phrase 'game changer' in press releases

Why I hate use of the phrase 'game changer' in press releases

'Game changer' is a pointless phrase. It litters press release headlines every day, but it doesn't really tell you anything.

Why every team needs a CD - a 'creative deviant', that is

Why every team needs a CD - a 'creative deviant', that is

The start of the year brings the inevitable talk of goal-setting. Maybe you're looking to up the ante on your personal creativity, hunt that Cannes Lion or innovate in your sector.

President Trump: Let the show begin while liberal democracy recalibrates its message

President Trump: Let the show begin while liberal democracy recalibrates its message

Rather like waiting for a dental appointment, you want the pain to be over as quickly as possible and so it is with Donald Trump's inauguration.

Want to tackle diversity? Dump the diversity circus

Want to tackle diversity? Dump the diversity circus

I was born in Tanzania to a Ugandan father and a Rwandan-Tanzanian mother. I'm always surprised by those that talk about Africa as if it's a country and Africans as if we are all the same.

From hack to flack - the 'dark side' isn't as dark as you think

From hack to flack - the 'dark side' isn't as dark as you think

Over my 18 years or so in B2B journalism it's clear to me that the two professions share many of the same skills and attributes - and that the disciplines are rapidly converging.

The NHS's 70th birthday could be inspirational for healthcare comms

The NHS's 70th birthday could be inspirational for healthcare comms

Healthcare comms in 2017 will be characterised by a refinement of the way in which we use rich media, and the 70th anniversary of the NHS.

Agency Doctor: Use January to get your agency into shape

Agency Doctor: Use January to get your agency into shape

Forget the gym membership - here are a couple of New Year's resolutions to improve the fitness of your business.

Buckle up, it's going to be a bumpy ride: corporate comms predictions for 2017

Buckle up, it's going to be a bumpy ride: corporate comms predictions for 2017

The timetable may still be uncertain, but corporate comms practitioners must be able to show that business strategies are in place as Brexit nears.

Is 2017 the year of 'peak beard'? Seven brand comms predictions for 2017

Is 2017 the year of 'peak beard'? Seven brand comms predictions for 2017

Hope&Glory's James Gordon-MacIntosh makes seven predictions for brands in the year ahead, including fake news, live experiences and whether we've reached 'peak beard'.

We at the BBC must listen more to gain trust

We at the BBC must listen more to gain trust

In a 'post-truth' world, the BBC has to better understand and respond to audience needs to retain credibility.

What is the board's language and how do we speak it?

What is the board's language and how do we speak it?

For the first nine years of my career, I thought the PR function had a very good relationship with the board.

Tea, death and privacy - 11 strong PRWeek opinions from 2016

Tea, death and privacy - 11 strong PRWeek opinions from 2016

The resurgence in legal attempts to gag the media, an ironic take on 'using' dead celebrities to promote products, and how making tea will improve your PR skills - all were among the most-read opinion pieces on PRWeek UK in 2016.

'Millennials' are the new 'busy mums' - and both terms are meaningless

'Millennials' are the new 'busy mums' - and both terms are meaningless

With the insights and data available to today, it's up to clients and agencies alike to get beyond banal targeting.

The thorny issue of brand 'forgiveness'

The thorny issue of brand 'forgiveness'

In November 2016 The Campaign Against Antisemitism made a complaint against an East London cafe called Nincomsoup.

African comms firms embrace the new world economy as the continent eyes growth

African comms firms embrace the new world economy as the continent eyes growth

Underpinning Africa's well-documented growth have been numerous important factors: oil, commodities, China and the fallout from the global crash in 2008. Of these, the most important are oil and China.

PR and comms face the perfect verbal storm

PR and comms face the perfect verbal storm

Leave and Trump campaigns can herald a new verbal dawn for communications, at the expense of 'arrogant network agencies' and their visual bias.

One PR man, two guv'nors: why PR pros should treat journalists like clients

One PR man, two guv'nors: why PR pros should treat journalists like clients

The client isn't a PR professional's only master, but how do you know what journalists and editors want if you don't get to know them?

How should business respond to the seismic shift in capitalism?

How should business respond to the seismic shift in capitalism?

As the fallout continues from another shock election result, this time in the US, it is natural to look for scapegoats.

Digital and social media skills gap can be addressed by learning while you work

Digital and social media skills gap can be addressed by learning while you work

Our recent Digital PR and Communications Report told us - as if we didn't know already - that the growth of digital comms as a budgetary concern for brands is not only expected, but happening now.

Black Friday, e-commerce and why PR must embrace the sales cycle

Black Friday, e-commerce and why PR must embrace the sales cycle

Credit cards at the ready, mobile devices to hand, finely tuned bargain-hunting instincts heightened: that's right, it's Black Friday.

Reputation and safety to the fore as Barry Bennell could become the Jimmy Savile of football

Reputation and safety to the fore as Barry Bennell could become the Jimmy Savile of football

Savile triggered a crisis at the BBC - with allegations of cover-ups - and police investigations into similar abuse by other celebrities of his era. The same could now engulf football.

Protecting your pitch: to NDA or not to NDA?

Protecting your pitch: to NDA or not to NDA?

So, you've got an opportunity to pitch to a new client and, after a fruitful brainstorming session with your team, you've got it: The concept that's got 'winning pitch' written all over it.

P&O and Samsung - a sea change for internal PR professionals?

P&O and Samsung - a sea change for internal PR professionals?

P&O called on customers to name its newest ship, while Samsung's CEO told his 489,000 employees the company must use the Galaxy Note 7 crisis as a chance to improve how the brand thinks about innovation. What is the connection?

Happiness is the best medicine for healthcare comms, post-Brexit

Happiness is the best medicine for healthcare comms, post-Brexit

Healthcare comms is ready to tell a tale of success if the Government opts to increase investment in science and research as a result of Brexit.

Public sector comms pros must create a 'culture of listening'

Public sector comms pros must create a 'culture of listening'

Comms can help Whitehall meet the challenge of the Brexit era by improving the Government's ability to listen to its disgruntled citizens.

Lego's move to end Daily Mail tie-up is a brave decision - and the right one

Lego's move to end Daily Mail tie-up is a brave decision - and the right one

Over the weekend, Lego ended its promotional partnership with the Daily Mail after customer letter and #StopFundingHate pressure.

Public Affairs: Lobbying the Government must now be seen through the prism of Brexit

Public Affairs: Lobbying the Government must now be seen through the prism of Brexit

Brexit has overtaken the economy as the Government's top priority and public affairs practitioners must act fast to make their voices heard

Broadcast television is 80 years old and PR must harness the medium for the digital age

Broadcast television is 80 years old and PR must harness the medium for the digital age

It was 80 years ago this month when Elizabeth Cowell spoke the famous words: "This is direct television from the studios at Alexandra Palace" - the first high-definition television service of its kind, from the BBC.

Brands could be the tabloids' Achilles heel in the #StopFundingHate campaign

Brands could be the tabloids' Achilles heel in the #StopFundingHate campaign

Last Friday, #StopFundingHate became a trending topic in the UK after thousands on Twitter urged Daily Mail advertisers to pull their support for the paper after that day's front page portrayed three high-court judges as "enemies of the people".

Prince Harry's statement was a watershed - but you mess with the press at your peril

Prince Harry's statement was a watershed - but you mess with the press at your peril

Prince Harry's decision to rebuke sections of the British media for their coverage of his girlfriend's life and background is widely seen as a milestone moment in the relationship between the Royals and the Fourth Estate.

Trump voters have delivered a stunning body blow to the political establishment

Trump voters have delivered a stunning body blow to the political establishment

In the first iteration of this analysis, I spoke in an exhausted voice on the length of this campaign, the divisive nature of the rhetoric and the overwhelming sense of relief that the long, strange cartoon was finally over.

The excellence of festive campaigns should teach us that brand engagement is not just for Christmas

The excellence of festive campaigns should teach us that brand engagement is not just for Christmas

November has just started, but ad junkies are already talking about the blockbuster face-off between John Lewis and Marks & Spencer this Christmas.

What brands can learn from Weight Watchers' mishap

What brands can learn from Weight Watchers' mishap

There's a difference between offering a solution to a problem and trying to profit off someone's negative self-image, writes the global chief creative officer of Publicis Health.

Mental Wealth: learning to control how you feel is a powerful thing

Mental Wealth: learning to control how you feel is a powerful thing

We are all different, but when it comes to what aids good mental health and what harms it, there are some things everyone should bear in mind.

POLL: Is Russia's attempt to hire a PR firm to improve its image abroad a good idea?
InStyle going digital shows how PR must adapt to the new media environment

InStyle going digital shows how PR must adapt to the new media environment

The recent news that InStyle is becoming a digital brand is one of many ways traditional media is adapting to the new age and the PR industry needs to keep up.

Is PR facing extinction? Maybe, if it doesn't evolve drastically and soon

Is PR facing extinction? Maybe, if it doesn't evolve drastically and soon

Once, no other comms discipline could influence the news agenda like PR. But today the industry faces serious challenges.

Is PR the natural bridge between the 'church and state' of content and authenticity?

Is PR the natural bridge between the 'church and state' of content and authenticity?

If content is king, distribution is queen and authenticity is God; is PR the natural choice to take charge of this crossroad between church and state?

Will the #GBBO brand banter subside on Channel 4?

Will the #GBBO brand banter subside on Channel 4?

So that's it. Last night, baking fans wept as the BBC aired the Great British Bake Off for the final time.

The era of effortful influence

The era of effortful influence

Back in the day, influence was easily bought and I don't mean cash for questions.

Reddit is the new vital news tool for journalists, but what does this mean for PR?

Reddit is the new vital news tool for journalists, but what does this mean for PR?

Most people think of Reddit as the birthplace of keyboard warriors and the sort of NSFW viral content that could get you in trouble if you open it in front of your mum.

Brexit demands a new era of political dialogue and PR can learn from it

Brexit demands a new era of political dialogue and PR can learn from it

It's not just Parliament that needs to be at its best during Brexit, but the PR industry, too.

The Legacy of @POTUS - Obama has changed digital campaigning for ever

The Legacy of @POTUS - Obama has changed digital campaigning for ever

The end of a presidency is a time for reflection on legacies and Barack Obama's Presidency has spanned the era when digital communications grew up.

100 Days of May: Messages playing well with public but internal conflict always at hand

100 Days of May: Messages playing well with public but internal conflict always at hand

Theresa May's premiership is 100 days old on Saturday and numbers can sum up this initial period aptly.

Do you speak robot? Re-wiring b2b comms

Do you speak robot? Re-wiring b2b comms

A product recall for a faulty synthetic human hit the web a few weeks ago to announce, shock-factor-style, the new season of 'Humans' on Channel 4.

Long live the crisis comms plan: preparation is essential in the digital age

Long live the crisis comms plan: preparation is essential in the digital age

Some say the crisis plan is dead in today's world of lightning speed digital media and proliferating platforms, but they couldn't be more wrong.

Unilever versus Tesco: who should bear the cost of the falling pound - manufacturer, retailer or consumer?

Unilever versus Tesco: who should bear the cost of the falling pound - manufacturer, retailer or consumer?

A dispute between Unilever and Tesco has seen household brands such as Marmite and Pot Noodle removed from the retailer's online shop, but this issue extends beyond two mega-brands and the grocery market in general.

Timeline: How Samsung's Galaxy Note 7 flamed out

Timeline: How Samsung's Galaxy Note 7 flamed out

Samsung said Tuesday that it is killing one of its flagship products after a month of safety hazards.

Campaign time frames are tightening and it's changing PR planning

Campaign time frames are tightening and it's changing PR planning

We work in a world of quick sales cycles, short client-agency relationships and revolving doors, with the average CMO tenure just 44 months.

Why 'Mumstagram' is where it's at (and why it's killing Facebook)

Why 'Mumstagram' is where it's at (and why it's killing Facebook)

For ROI and brand engagement with mums, Instagram is the super-channel, killing Facebook and 'mummy blogs' in one fell swoop.

Influencers: partnership or free labour?

Influencers: partnership or free labour?

Social media influencers are in high demand among brands wanting a bit of cool and the right audience, so why are some in our industry treating them with such contempt?

When disaster strikes, should you call your lawyer or your PR?

When disaster strikes, should you call your lawyer or your PR?

Whether it is pre-crisis planning and preparation, real time crisis management or post crisis recovery, the direction given to the managers of a company by advisers, legal and non-legal, is a key plank in helping a board make good choices for their shareholders.

Trump vs Clinton: Debating reality in digital and analogue

Trump vs Clinton: Debating reality in digital and analogue

Digital coverage of the Trump vs Clinton debate took many innovative forms but, depending on which medium you chose, a starkly different reality was on offer.

Is digital video the ultimate brand storytelling tool?

Is digital video the ultimate brand storytelling tool?

Snapchat's hint at a possible augmented reality (AR) launch shows how user-generated content is moving to the next level.

Can anybody learn to be a social media influencer?

Can anybody learn to be a social media influencer?

If we can teach young people to be broadcast journalists, then why not social media influencers?

London Fashion Week is huge PR opportunity but financial stakes are high

London Fashion Week is huge PR opportunity but financial stakes are high

The world's buyers, editors, bloggers and our industry's newly termed VIPs - the influencers - have descended on the capital for London Fashion Week, as the British Fashion Council showcases our homegrown talent to the world.

Outrage at 'Bake Off' move risks giving Channel 4 a soggy bottom

Outrage at 'Bake Off' move risks giving Channel 4 a soggy bottom

The news that Channel 4 has outbid BBC to air future episodes of the Great British Bake Off has left fans of the show angrier than Paul Hollywood with a face full of over-baked pancakes.

Theresa May has six comms priorities, half-way through her first 100 days

Theresa May has six comms priorities, half-way through her first 100 days

Theresa May is back from China, half-way through her first 100 days as Prime Minister and this is the period in which leaders establish - by default or by design - their governing style, narrative and priorities.

Time for the PR industry to put its money where its mouth is on equal pay

Time for the PR industry to put its money where its mouth is on equal pay

Autumn 2016 may come to be seen as a turning point in the debate around equal pay for women in the PR industry, as the PRCA moves to compel agency members to include gender pay gap reporting in its quality kitemark.

'Curiouser & Curiouser': Sports Direct, Wonderland and the breaking of old school

'Curiouser & Curiouser': Sports Direct, Wonderland and the breaking of old school

"Curiouser and curiouser!" cried Alice, "now I'm opening out like the largest telescope that ever was!" - for a business story around company policies, contracts and corporate governance, the telescope of scrutiny has opened up pretty wide on Sports Direct.

Has Apple switched on proactive PR with its launch of the iPhone 7?

Has Apple switched on proactive PR with its launch of the iPhone 7?

It's a time for boundaries to be broken and technology to be redefined. In short, it's time for the launch of the new iPhone 7.

Apple's Twitter account jumps the gun on iPhone 7 announcement

Apple's Twitter account jumps the gun on iPhone 7 announcement

The tech company spoiled its own announcement with a mistimed tweet about the iPhone 7. Doh!

Hacks and Flacks can work together as allies, not adversaries

Hacks and Flacks can work together as allies, not adversaries

At its best, PR is the most satisfying and effective form of communication there is - a hugely sophisticated form of precision marketing that transforms businesses and builds reputations.

Healthcare comms is at a crossroads, for agencies and their clients

Healthcare comms is at a crossroads, for agencies and their clients

Healthcare communications has been disrupted by market forces, regulatory changes and budget cuts, altering the make-up of the sector.

Does pornography have a place in the PR campaigns of the future?

Does pornography have a place in the PR campaigns of the future?

Before you dismiss this article and its clickbait heading, ask yourself what your relationship to porn is.

Agency Doctor: Don't assume all PR agency consultants have the same ambitions

Agency Doctor: Don't assume all PR agency consultants have the same ambitions

When it comes to motivating our teams, remember talent comes in many forms and most PR agency teams can be split into three broad groups...

Welcome to the era of data storytelling

Welcome to the era of data storytelling

In a complex and rapidly changing digital world, it has become increasingly challenging for businesses to connect with their stakeholders and establish meaningful relationships.

Should comms professionals be talking about terrorism?

Should comms professionals be talking about terrorism?

The recent announcement that a further 3,000 armed police would be deployed on the streets of Britain to prepare for a "not if, but when" terror attack, should also be a call to action for crisis management experts to prepare clients for their worst possible case scenario.

Are relationships between charities and drug manufacturers always toxic?

Are relationships between charities and drug manufacturers always toxic?

A plea by cancer charities Breast Cancer Now and Prostate Cancer UK to make innovative treatments more widely available on the NHS is not a surprising headline.

Can Apple absorb the poisonous PR generated by human interest dramas?

Can Apple absorb the poisonous PR generated by human interest dramas?

Watching breakfast news recently, there was yet another story about Apple refusing to unblock the computer of a deceased person, causing a huge amount of grief to his distraught family.

Olympic tales make the best stories

Olympic tales make the best stories

Rio 2016 demonstrates why the Olympics are such a compelling environment within which brands can embed themselves and establish their own narratives.

Is three a crowd or should PR people sit in on media interviews?

Is three a crowd or should PR people sit in on media interviews?

They say three's a crowd and sometimes it feels like the phrase was intended for PR and comms professionals who sit in on media interviews.

Rio 2016: Olympics can help rebrand Brazil for the better

Rio 2016: Olympics can help rebrand Brazil for the better

The Olympics begin today in Rio, the first time that the Games have been hosted in South America.

Emirates' crisis comms operation seems to be in good shape following yesterday's crash landing

Emirates' crisis comms operation seems to be in good shape following yesterday's crash landing

Emirates reputation, as an airline, has always enjoyed strong customer trust, but yesterday's Boeing 777 crash has shown that even the biggest brands can face a potential PR crisis.