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PR and comms face the perfect verbal storm

PR and comms face the perfect verbal storm

Leave and Trump campaigns can herald a new verbal dawn for communications, at the expense of 'arrogant network agencies' and their visual bias.

One PR man, two guv'nors: why PR pros should treat journalists like clients

One PR man, two guv'nors: why PR pros should treat journalists like clients

The client isn't a PR professional's only master, but how do you know what journalists and editors want if you don't get to know them?

How should business respond to the seismic shift in capitalism?

How should business respond to the seismic shift in capitalism?

As the fallout continues from another shock election result, this time in the US, it is natural to look for scapegoats.

Digital and social media skills gap can be addressed by learning while you work

Digital and social media skills gap can be addressed by learning while you work

Our recent Digital PR and Communications Report told us - as if we didn't know already - that the growth of digital comms as a budgetary concern for brands is not only expected, but happening now.

Black Friday, e-commerce and why PR must embrace the sales cycle

Black Friday, e-commerce and why PR must embrace the sales cycle

Credit cards at the ready, mobile devices to hand, finely tuned bargain-hunting instincts heightened: that's right, it's Black Friday.

Reputation and safety to the fore as Barry Bennell could become the Jimmy Savile of football

Reputation and safety to the fore as Barry Bennell could become the Jimmy Savile of football

Savile triggered a crisis at the BBC - with allegations of cover-ups - and police investigations into similar abuse by other celebrities of his era. The same could now engulf football.

Protecting your pitch: to NDA or not to NDA?

Protecting your pitch: to NDA or not to NDA?

So, you've got an opportunity to pitch to a new client and, after a fruitful brainstorming session with your team, you've got it: The concept that's got 'winning pitch' written all over it.

P&O and Samsung - a sea change for internal PR professionals?

P&O and Samsung - a sea change for internal PR professionals?

P&O called on customers to name its newest ship, while Samsung's CEO told his 489,000 employees the company must use the Galaxy Note 7 crisis as a chance to improve how the brand thinks about innovation. What is the connection?

Happiness is the best medicine for healthcare comms, post-Brexit

Happiness is the best medicine for healthcare comms, post-Brexit

Healthcare comms is ready to tell a tale of success if the Government opts to increase investment in science and research as a result of Brexit.

Public sector comms pros must create a 'culture of listening'

Public sector comms pros must create a 'culture of listening'

Comms can help Whitehall meet the challenge of the Brexit era by improving the Government's ability to listen to its disgruntled citizens.

Lego's move to end Daily Mail tie-up is a brave decision - and the right one

Lego's move to end Daily Mail tie-up is a brave decision - and the right one

Over the weekend, Lego ended its promotional partnership with the Daily Mail after customer letter and #StopFundingHate pressure.

Public Affairs: Lobbying the Government must now be seen through the prism of Brexit

Public Affairs: Lobbying the Government must now be seen through the prism of Brexit

Brexit has overtaken the economy as the Government's top priority and public affairs practitioners must act fast to make their voices heard

Broadcast television is 80 years old and PR must harness the medium for the digital age

Broadcast television is 80 years old and PR must harness the medium for the digital age

It was 80 years ago this month when Elizabeth Cowell spoke the famous words: "This is direct television from the studios at Alexandra Palace" - the first high-definition television service of its kind, from the BBC.

Brands could be the tabloids' Achilles heel in the #StopFundingHate campaign

Brands could be the tabloids' Achilles heel in the #StopFundingHate campaign

Last Friday, #StopFundingHate became a trending topic in the UK after thousands on Twitter urged Daily Mail advertisers to pull their support for the paper after that day's front page portrayed three high-court judges as "enemies of the people".

Prince Harry's statement was a watershed - but you mess with the press at your peril

Prince Harry's statement was a watershed - but you mess with the press at your peril

Prince Harry's decision to rebuke sections of the British media for their coverage of his girlfriend's life and background is widely seen as a milestone moment in the relationship between the Royals and the Fourth Estate.

Trump voters have delivered a stunning body blow to the political establishment

Trump voters have delivered a stunning body blow to the political establishment

In the first iteration of this analysis, I spoke in an exhausted voice on the length of this campaign, the divisive nature of the rhetoric and the overwhelming sense of relief that the long, strange cartoon was finally over.

The excellence of festive campaigns should teach us that brand engagement is not just for Christmas

The excellence of festive campaigns should teach us that brand engagement is not just for Christmas

November has just started, but ad junkies are already talking about the blockbuster face-off between John Lewis and Marks & Spencer this Christmas.

What brands can learn from Weight Watchers' mishap

What brands can learn from Weight Watchers' mishap

There's a difference between offering a solution to a problem and trying to profit off someone's negative self-image, writes the global chief creative officer of Publicis Health.

Mental Wealth: learning to control how you feel is a powerful thing

Mental Wealth: learning to control how you feel is a powerful thing

We are all different, but when it comes to what aids good mental health and what harms it, there are some things everyone should bear in mind.

POLL: Is Russia's attempt to hire a PR firm to improve its image abroad a good idea?
InStyle going digital shows how PR must adapt to the new media environment

InStyle going digital shows how PR must adapt to the new media environment

The recent news that InStyle is becoming a digital brand is one of many ways traditional media is adapting to the new age and the PR industry needs to keep up.

Is PR facing extinction? Maybe, if it doesn't evolve drastically and soon

Is PR facing extinction? Maybe, if it doesn't evolve drastically and soon

Once, no other comms discipline could influence the news agenda like PR. But today the industry faces serious challenges.

Is PR the natural bridge between the 'church and state' of content and authenticity?

Is PR the natural bridge between the 'church and state' of content and authenticity?

If content is king, distribution is queen and authenticity is God; is PR the natural choice to take charge of this crossroad between church and state?

Will the #GBBO brand banter subside on Channel 4?

Will the #GBBO brand banter subside on Channel 4?

So that's it. Last night, baking fans wept as the BBC aired the Great British Bake Off for the final time.

The era of effortful influence

The era of effortful influence

Back in the day, influence was easily bought and I don't mean cash for questions.

Reddit is the new vital news tool for journalists, but what does this mean for PR?

Reddit is the new vital news tool for journalists, but what does this mean for PR?

Most people think of Reddit as the birthplace of keyboard warriors and the sort of NSFW viral content that could get you in trouble if you open it in front of your mum.

Brexit demands a new era of political dialogue and PR can learn from it

Brexit demands a new era of political dialogue and PR can learn from it

It's not just Parliament that needs to be at its best during Brexit, but the PR industry, too.

The Legacy of @POTUS - Obama has changed digital campaigning for ever

The Legacy of @POTUS - Obama has changed digital campaigning for ever

The end of a presidency is a time for reflection on legacies and Barack Obama's Presidency has spanned the era when digital communications grew up.

100 Days of May: Messages playing well with public but internal conflict always at hand

100 Days of May: Messages playing well with public but internal conflict always at hand

Theresa May's premiership is 100 days old on Saturday and numbers can sum up this initial period aptly.

Do you speak robot? Re-wiring b2b comms

Do you speak robot? Re-wiring b2b comms

A product recall for a faulty synthetic human hit the web a few weeks ago to announce, shock-factor-style, the new season of 'Humans' on Channel 4.

Long live the crisis comms plan: preparation is essential in the digital age

Long live the crisis comms plan: preparation is essential in the digital age

Some say the crisis plan is dead in today's world of lightning speed digital media and proliferating platforms, but they couldn't be more wrong.

Unilever versus Tesco: who should bear the cost of the falling pound - manufacturer, retailer or consumer?

Unilever versus Tesco: who should bear the cost of the falling pound - manufacturer, retailer or consumer?

A dispute between Unilever and Tesco has seen household brands such as Marmite and Pot Noodle removed from the retailer's online shop, but this issue extends beyond two mega-brands and the grocery market in general.

Timeline: How Samsung's Galaxy Note 7 flamed out

Timeline: How Samsung's Galaxy Note 7 flamed out

Samsung said Tuesday that it is killing one of its flagship products after a month of safety hazards.

Campaign time frames are tightening and it's changing PR planning

Campaign time frames are tightening and it's changing PR planning

We work in a world of quick sales cycles, short client-agency relationships and revolving doors, with the average CMO tenure just 44 months.

Why 'Mumstagram' is where it's at (and why it's killing Facebook)

Why 'Mumstagram' is where it's at (and why it's killing Facebook)

For ROI and brand engagement with mums, Instagram is the super-channel, killing Facebook and 'mummy blogs' in one fell swoop.

Influencers: partnership or free labour?

Influencers: partnership or free labour?

Social media influencers are in high demand among brands wanting a bit of cool and the right audience, so why are some in our industry treating them with such contempt?

When disaster strikes, should you call your lawyer or your PR?

When disaster strikes, should you call your lawyer or your PR?

Whether it is pre-crisis planning and preparation, real time crisis management or post crisis recovery, the direction given to the managers of a company by advisers, legal and non-legal, is a key plank in helping a board make good choices for their shareholders.

Trump vs Clinton: Debating reality in digital and analogue

Trump vs Clinton: Debating reality in digital and analogue

Digital coverage of the Trump vs Clinton debate took many innovative forms but, depending on which medium you chose, a starkly different reality was on offer.

Is digital video the ultimate brand storytelling tool?

Is digital video the ultimate brand storytelling tool?

Snapchat's hint at a possible augmented reality (AR) launch shows how user-generated content is moving to the next level.

Can anybody learn to be a social media influencer?

Can anybody learn to be a social media influencer?

If we can teach young people to be broadcast journalists, then why not social media influencers?

London Fashion Week is huge PR opportunity but financial stakes are high

London Fashion Week is huge PR opportunity but financial stakes are high

The world's buyers, editors, bloggers and our industry's newly termed VIPs - the influencers - have descended on the capital for London Fashion Week, as the British Fashion Council showcases our homegrown talent to the world.

Outrage at 'Bake Off' move risks giving Channel 4 a soggy bottom

Outrage at 'Bake Off' move risks giving Channel 4 a soggy bottom

The news that Channel 4 has outbid BBC to air future episodes of the Great British Bake Off has left fans of the show angrier than Paul Hollywood with a face full of over-baked pancakes.

Theresa May has six comms priorities, half-way through her first 100 days

Theresa May has six comms priorities, half-way through her first 100 days

Theresa May is back from China, half-way through her first 100 days as Prime Minister and this is the period in which leaders establish - by default or by design - their governing style, narrative and priorities.

Time for the PR industry to put its money where its mouth is on equal pay

Time for the PR industry to put its money where its mouth is on equal pay

Autumn 2016 may come to be seen as a turning point in the debate around equal pay for women in the PR industry, as the PRCA moves to compel agency members to include gender pay gap reporting in its quality kitemark.

'Curiouser & Curiouser': Sports Direct, Wonderland and the breaking of old school

'Curiouser & Curiouser': Sports Direct, Wonderland and the breaking of old school

"Curiouser and curiouser!" cried Alice, "now I'm opening out like the largest telescope that ever was!" - for a business story around company policies, contracts and corporate governance, the telescope of scrutiny has opened up pretty wide on Sports Direct.

Has Apple switched on proactive PR with its launch of the iPhone 7?

Has Apple switched on proactive PR with its launch of the iPhone 7?

It's a time for boundaries to be broken and technology to be redefined. In short, it's time for the launch of the new iPhone 7.

Apple's Twitter account jumps the gun on iPhone 7 announcement

Apple's Twitter account jumps the gun on iPhone 7 announcement

The tech company spoiled its own announcement with a mistimed tweet about the iPhone 7. Doh!

Hacks and Flacks can work together as allies, not adversaries

Hacks and Flacks can work together as allies, not adversaries

At its best, PR is the most satisfying and effective form of communication there is - a hugely sophisticated form of precision marketing that transforms businesses and builds reputations.

Healthcare comms is at a crossroads, for agencies and their clients

Healthcare comms is at a crossroads, for agencies and their clients

Healthcare communications has been disrupted by market forces, regulatory changes and budget cuts, altering the make-up of the sector.

Does pornography have a place in the PR campaigns of the future?

Does pornography have a place in the PR campaigns of the future?

Before you dismiss this article and its clickbait heading, ask yourself what your relationship to porn is.

Agency Doctor: Don't assume all PR agency consultants have the same ambitions

Agency Doctor: Don't assume all PR agency consultants have the same ambitions

When it comes to motivating our teams, remember talent comes in many forms and most PR agency teams can be split into three broad groups...

Welcome to the era of data storytelling

Welcome to the era of data storytelling

In a complex and rapidly changing digital world, it has become increasingly challenging for businesses to connect with their stakeholders and establish meaningful relationships.

Should comms professionals be talking about terrorism?

Should comms professionals be talking about terrorism?

The recent announcement that a further 3,000 armed police would be deployed on the streets of Britain to prepare for a "not if, but when" terror attack, should also be a call to action for crisis management experts to prepare clients for their worst possible case scenario.

Are relationships between charities and drug manufacturers always toxic?

Are relationships between charities and drug manufacturers always toxic?

A plea by cancer charities Breast Cancer Now and Prostate Cancer UK to make innovative treatments more widely available on the NHS is not a surprising headline.

Can Apple absorb the poisonous PR generated by human interest dramas?

Can Apple absorb the poisonous PR generated by human interest dramas?

Watching breakfast news recently, there was yet another story about Apple refusing to unblock the computer of a deceased person, causing a huge amount of grief to his distraught family.

Olympic tales make the best stories

Olympic tales make the best stories

Rio 2016 demonstrates why the Olympics are such a compelling environment within which brands can embed themselves and establish their own narratives.

Is three a crowd or should PR people sit in on media interviews?

Is three a crowd or should PR people sit in on media interviews?

They say three's a crowd and sometimes it feels like the phrase was intended for PR and comms professionals who sit in on media interviews.

Rio 2016: Olympics can help rebrand Brazil for the better

Rio 2016: Olympics can help rebrand Brazil for the better

The Olympics begin today in Rio, the first time that the Games have been hosted in South America.

Emirates' crisis comms operation seems to be in good shape following yesterday's crash landing

Emirates' crisis comms operation seems to be in good shape following yesterday's crash landing

Emirates reputation, as an airline, has always enjoyed strong customer trust, but yesterday's Boeing 777 crash has shown that even the biggest brands can face a potential PR crisis.

I am a female CEO and I'm horrified by Kevin Roberts' comments

I am a female CEO and I'm horrified by Kevin Roberts' comments

When I read Saatchi & Saatchi's executive chairman Kevin Roberts' comments on diversity, I was at first shocked, then horrified, then angry and then very, very sad.

Brutal Brexit: The challenges and opportunities for financial comms

Brutal Brexit: The challenges and opportunities for financial comms

The short-term casualties of Brutal Brexit were our political leaders but longer-term ones may well be financial services companies. There should be no complacency in this sector about the challenges ahead.

Rio 2016: The IOC is shooting itself in the foot with its Rule 40 threats

Rio 2016: The IOC is shooting itself in the foot with its Rule 40 threats

There has been a lot of talk about the IOC enforcing its infamous Rule 40 on social platforms during Rio 2016 but it seems to have shot itself in the foot with a starting pistol with its threats.

The day I media trained Boris Johnson

The day I media trained Boris Johnson

Boris Johnson and media training don't seem like the most obvious words you'd find in the same sentence.

Pokémon GO is more popular than sex on the internet

Pokémon GO is more popular than sex on the internet

Pokémon GO has become a cultural phenomenon in a matter of days since its launch, eclipsing Twitter, Snapchat and Tinder users. Two writers give their views on how PR-land can capitalise on its features and talkability.

Chilcot: Lessons learned from the fall of 'Brand Blair'

Chilcot: Lessons learned from the fall of 'Brand Blair'

"You can't win an argument." The famous line from Dale Carnegie's seminal How to Win Friends and Influence People seems particularly apt in light of the Chilcot report.

Twitter is dead. Long live Snapchat?

Twitter is dead. Long live Snapchat?

When Twitter was launched in 2006, text on the net was the next Big Thing. Its quick and instantaneous 140-character limit enabled fast-track access to a wide variety of information.

Three lessons every PR professional can learn from Team Trump

Three lessons every PR professional can learn from Team Trump

Donald Trump's campaign may have divided the opinions of people the world over but, if we can separate the politics from PR, there are elements of Team Trump's strategy that serve as a useful lesson to the comms industry.

Opinion: Duterte's PR genius - what he knew that you didn't

Opinion: Duterte's PR genius - what he knew that you didn't

Doy Roque, CEO and founder of M2.0 Communications in Quezon City, explains how the hardline uncompromising new president of the Philippines won over so many local hearts with a message that is alarming the international community.

Making tea will make you better at PR

Making tea will make you better at PR

Entering a new work environment can be a daunting prospect. You are immediately faced with a multitude of challenges: new surroundings, new people and, of course, the self-inflicted expectation that you should now assume office tea-making duties.

Handling PR for The Greatest

Handling PR for The Greatest

PR veteran Alan Taylor remembers hanging with Muhammad Ali - then Cassius Clay - in the 60s and publicizing his iconic world-title fight with Sonny Liston.

Opinion: Help, my CEO's a lousy spokesperson!

Opinion: Help, my CEO's a lousy spokesperson!

Handling reticent or uncommunicative CEOs is part and parcel of a PR's day job. Maureen Tseng, director of client services at The Hoffman Agency, shares some tips on how to deal with or get around the problem.

Opinion: Grow faster by saying no more often

Opinion: Grow faster by saying no more often

Having the guts to turn down work can actually be one of the best ways to grow your agency, explains Vuki Vujasinovic, founder and CEO of Sling & Stone.

Opinion: Can King Power do a Leicester?

Opinion: Can King Power do a Leicester?

The Thai duty free brand has just received the biggest and most unprecedented PR boost it could have imagined. Now King Power needs to capitalise on it, says Khushil Vaswani, vice president and sports lead at Weber Shandwick.

PRWeek Awards Asia 2016: Judge spotlight - Damien Ryan

PRWeek Awards Asia 2016: Judge spotlight - Damien Ryan

Changing market conditions, an evolving communication landscape and disruptive business models are driving the campaigns that Damien Ryan, founder and managing director of Ryan Communication, wants to see as a judge at the PRWeek Awards Asia 2016.

Opinion: Integrating digital and PR is not just a case of sticking them together

Opinion: Integrating digital and PR is not just a case of sticking them together

More often than not, PR and digital are bolted onto one another with the expectation that it will magically work, but it doesn't really work like that, says MunYin Liu, digital media director at Text100 Hong Kong.

Opinion: How effective is traditional risk management? Ask Mitsubishi

Opinion: How effective is traditional risk management? Ask Mitsubishi

The Japanese car company has gotten off to a reasonable start in its crisis management around its fake data scandal, but there's a long way to go and an all-too-familiar scenario playing out in terms of PR and reputation, says Charles Lankester, senior vice president for reputation management at Ruder Finn Asia.

PRWeek Awards Asia 2016: Judge spotlight - Kiri Sinclair

PRWeek Awards Asia 2016: Judge spotlight - Kiri Sinclair

Kiri Sinclair, managing director of Sinclair Communications and judge at the PRWeek Awards Asia 2016, shares her insights on what she wants to see from those looking to win this year.

PRWeek Awards Asia 2016: Judge spotlight - Elaine Ng

PRWeek Awards Asia 2016: Judge spotlight - Elaine Ng

Elaine Ng, head of communications at Philips ASEAN Pacific and PRWeek Awards Asia 2016 judge, shares her thoughts about what she hopes to see from the best PR work and campaigns of the last year.

Opinion: The science behind Trump's popularity

Opinion: The science behind Trump's popularity

Chris Graves, global chairman of Ogilvy PR, takes a look at what makes the outspoken Republican presidential candidate so confounding, and appealing.

Opinion: Virtual reality - the next PR frontier?

Opinion: Virtual reality - the next PR frontier?

Virtual reality should be high on the list for forward-looking PR execs, who are well placed to take advantage of it, says Alexis Wilson, managing director of Hotwire Australia.

PRWeek Awards Asia 2016: Judge spotlight - Anne Costello

PRWeek Awards Asia 2016: Judge spotlight - Anne Costello

Anne Costello, APAC regional director of Text 100 and judge at the PRWeek Awards Asia, talks about what she expects to see from this year's hopefuls.

Opinion: Shifting tides in politics & social media in Singapore

Opinion: Shifting tides in politics & social media in Singapore

Today's public affairs PR professionals in Singapore must take heed of and react to the country's changing online political dynamics, says Jason Lee, account director at Isentia.

Panama Papers crisis comms: Five steps to protect your reputation

Panama Papers crisis comms: Five steps to protect your reputation

OK, so you have been named in the Panama Papers. This is what you should do next.

Opinion: Internal communications - highly under-rated

Opinion: Internal communications - highly under-rated

Too many people don't give internal comms teams the credit they deserve, as it's much more than just putting out a newsletter, explains Elaine Ng, head of communications at Philips ASEAN Pacific.

Twitter at ten: Opportunity knocks for the brightest brands

Twitter at ten: Opportunity knocks for the brightest brands

It's ten years today since Jack Dorsey sent the first ever tweet, telling the world he was "just setting up my twttr".

Opinion: Instagram - slowly evolving into another Facebook?

Opinion: Instagram - slowly evolving into another Facebook?

Adele Soh, senior account executive at The Hoffman Agency, examines the big changes Instagram announced to its newsfeed this week, and how brands can best take advantage.

Opinion: The 5 steps to conquering digital in 2016

Opinion: The 5 steps to conquering digital in 2016

Claire Lim, Asia digital practice lead at Bell Pottinger, gives her thoughts on the five key things firms need to focus on to succeed in digital in 2016.

Opinion: Why last place is a bad place for PR in 2016

Opinion: Why last place is a bad place for PR in 2016

Charles Lankester, Ruder Finn Asia's senior vice president for reputation management, on why a recent survey slamming PR services in APAC is a good thing for the industry

Opinion: Why PR in India must grow up

Opinion: Why PR in India must grow up

Girish Balachandran, chief strategy officer at Avian Media, says its time Indian PR agencies took themselves more seriously, and lists three ways how.

Twitter names Apple veteran Natalie Kerris as VP, global comms

Twitter names Apple veteran Natalie Kerris as VP, global comms

CEO Jack Dorsey tweeted the news on Monday afternoon. She is replacing Gabriel Stricker, who left midway through last year, as the company's top comms executive.

Opinion: China's souring economy to spark demand for strategic comms

Opinion: China's souring economy to spark demand for strategic comms

The economy might be in meltdown, but there could be an opportunity for comms agencies to help brands in China manage tough financial situations, says Damien Ryan, founder and managing director of Ryan Communication

Opinion: Which works best, fear or hope?

Opinion: Which works best, fear or hope?

While often lambasted for being a negative method of persuasion, fear-based communications can be very effective in one-off scenarios.

Opinion: The key role TV still plays in APAC comms today

Opinion: The key role TV still plays in APAC comms today

Even with the growth of digital technology and digital media across Asia, television still remains the strongest media outlet for reaching the mass population, says John Chalmers, executive director of marketing and communications at Isentia.

24 hours in Davos

24 hours in Davos

Day one in Davos has come to an end and I can say with certainty that I've walked away with some important learnings - some that make me optimistic for the future, others that are more concerning, writes Barri Rafferty at Ketchum.

How did you survive the Great Twitter Outage of 2016?

How did you survive the Great Twitter Outage of 2016?

Well, that's awkward. #twitterdown was the top trending topic in the US late Tuesday morning.

Opinion: Are companies prepared for the Chinese New Year walk out?

Opinion: Are companies prepared for the Chinese New Year walk out?

Emma Dale, co-founder and managing director of specialist PR recruitment consultancy Prospect, lists handy tips to ensure the best agency talent doesn't walk away after the holidays

Five steps to using a dead celebrity in your engagement strategy (hint: don't do it)

Five steps to using a dead celebrity in your engagement strategy (hint: don't do it)

There are now three constants in life: death, taxes and brands using the former to publicly grieve, writes Richard Stagg in a sidelong look at the use of deceased celebrities for news-jacking purposes.

Be more Bowie: Lessons for the PR industry from the master of reinvention

Be more Bowie: Lessons for the PR industry from the master of reinvention

"I don't know where I'm going from here, but I promise it won't be boring." Boring is not a word you would ever associate with David Bowie, writes Tony Garner of Viva PR.

Opinion: A tip for Free Basics - engage more, sell less

Opinion: A tip for Free Basics - engage more, sell less

Mark Zuckerberg's aim to provide free internet to millions of Indians is a lofty one. But Jaideep Shergill, co-founder of Pitchfork Partners, explores how Facebook has gone the wrong way about promoting its message and the difficulties the Free Basics project now faces

PR measurement: The inconvenient truths

PR measurement: The inconvenient truths

In an age where web traffic reports, sales figures and social media followers can all be analysed in a heartbeat and business leaders are under pressure from finance directors, the onus falls on marketing to quantify how its mix of activities affects the bottom line, writes Heidi Myers of Meltwater.