You need more than the truth. It's a fact both the media and brand communicators face today. But if you understand your purpose and consistently convey it, says Microsoft's Frank Shaw and the other industry leaders who convened at this WE Communications-hosted event in Seattle, you will earn consumers' trust
At this WE Communications-sponsored panel at Cannes, leaders from Airbnb, KFC, and Samsung discussed how purpose, data, and a new kind of creativity help brands define themselves and stay ahead in a constantly moving world
The 'PRWeek/Brands2Life Comms Director Report 2017' is the most upbeat survey of the industry in five years, with optimism about the coming year high among respondents.
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Ruth Shulver's job as head of corporate comms at Surrey Police?
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Holly Finch's job as Media Relations Officer at Canterbury Christ Church University?
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Eloise Maxwell 's job as PR & comms manager at the National Army Museum?
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Ashley Potter's job as press & PR executive at Warwick Business School?
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Ashley Toon's role as comms officer for Derbyshire Healthcare NHS Foundation Trust?
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Paul Mylrea's role as director of comms at the University of Cambridge?
This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.
As allegations rage about U.S. presidential candidate Donald Trump's links with Russia, the Vladimir Putin-led government is set to once again splash the cash with Western PR firms to try and improve its image in the international arena.
From the moment she rose to the top comms spot, GE’s new CCO has directed a daunting global task list — from a multibillion-dollar acquisition to the controversial relocation of the company’s headquarters — with the poise, panache, and leadership of a seasoned pro.
With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.
PR Lions jurors John Clinton and Kat Thomas give the lowdown on why PR agencies yet again failed to win many awards, and why agencies need to tread carefully when using causes in campaigns.
PRWeek UK runs down the 10 must-see sessions at this year's Cannes Lions festival, which begins on Saturday - and an experienced Lionsgoer gives his top dos and dont's for the jamboree.
Many male PR chiefs would fancy being personified by George Clooney if the story of their life was made into a movie.
PR chiefs in the Global Power Book were closely divided between Twitter and Facebook as their most useful social media platform, with the microblogging service edging out Mark Zuckerberg's social utility by 122 votes to 103.
If the members of PRWeek's Global Power Book 2016 represented the US electorate, they would vote into office Democratic presidential candidate Hillary Clinton by an overwhelming margin.
Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.
With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.
Kimberly-Clark's vision is to lead with 'essentials for a better life', with sustainability forming an important part of its comms activity in Asia, according to Shweta Shukla, its director for communications & government affairs in the region.
From rebuilding the company's reputation in China, to making sense of the all the new tools and tech-sector talk flying around, Daniel Feiler explains why he's always been up for a challenge and how eBay fits the bill.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Indonesia.
Once a little regarded part of the business, internal comms is fast becoming a key part of brand strategy as companies realise that how you interact with employees is as important as how you engage consumers.
Julie Cleeland Nicholls explains why the brand's comms strategy is centred on crafting and sharing stories and how its customers play a key role in achieving this goal.
Making the jump from tech to industry is a challenging one, but Adashek explains why he's glad he did it and what he thinks he can bring to one of Japan's most iconic brands.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in South Korea.
With evermore pieces of research being commissioned and published by PR agencies across the globe, what are the reasons behind undertaking such significant projects? And are these studies always reliable?
Groupon aims to offer people the best experiences in their city. Amy Glancey, head of communications, APAC at the daily deals site, explains how she measures success and why April Fool's Day is giving her sleepless nights.
Having been fascinated with Japan from a young age, Aldo Liguori talks about his life in the country's PR world, the value of international experience, and what comms agencies can do better for brands.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Thailand
MetLife Hong Kong's Sunshine Farzan talks about tapping into consumers' emotions and why the art of storytelling plays a major role in the insurer's comms
As senior vice-president of comms and marketing at the Financial Times, Darcy Keller needs to be ready for any eventuality. She tells Alex Benady about honing crisis comms preparation and her growing influence over the brand's image.
With limited budgets and small staff resources, nonprofits face a steep uphill battle getting their messages out, as do the agencies which help them. But passion, belief and PR can still go a long way.
Setting up a new office overseas can be prohibitively expensive but some agencies have gone down the alternative route of forming alliances with agencies in different markets. Alex Benady looks at the pros and cons of this approach
Recognised as one of India's top PR leaders, Nitin Mantri talks about how the country's comms scene has evolved, where it's still lagging behind and the potential still to come
Tino Fritsch, head of communications, Asia Pacific at ThyssenKrupp talks about his first 18 months in the role and why he believes management skills are essential for comms professionals
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Japan
The 'start-up nation' has plenty of opportunities for the PR industry, says Maayan Nave, owner of Now-You Heart & Business Communication and head of global comms and PR for SodaStream International.
As the exorbitant amount of money invested in the Asian sports industry continues to soar, sports properties and brands are looking for the whole package when it comes to entering, activating and promoting their products. As such, PR agencies are having to throw out the old playbook and change their game plans to stay relevant
An entrepreneur who's always looking for the next challenge, Lou Hoffman talks about setting up his agency, the rise of Asia and what excites him about where the PR industry is heading
These industry stallwarts surprised us all with their resignations, writes Anna Reynolds
If there is something the PR and comms industry is never short of, it's an opinion. Here are the opinion pieces which floated your boat, rattled your cage and flipped your pancake in 2015.
The long-time former Bloomberg TV anchor has switched sides to the PR world. He talks about why he made the decision, what he's learned so far and the road ahead
It's been another memorable year in the PR industry and our quotes sum up everything from the purpose of PR to why The Sun missed out on the MPs' expenses exclusive...
Erin Atan, communications director, Asia-Pacific at Rolls-Royce Singapore explains why emotional appeal is key to the brand's PR strategy and how it is focusing on a content-led comms programme
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Myanmar
Cyber security is an ever-growing threat in Asia with multiple attacks and breaches occurring all the time. Many brands in the region loathe talking about it publicly, but PR agencies are helping change this attitude as reputation becomes a heavy price to pay for silence
Having to take back a product seems like a no-win situation, but it can be a chance for brands to show their worth
UK independents grew faster than the group-owned agencies this year but were less effective at converting that income into profits. However, the industry enjoyed solid growth overall and performed well compared with other marketing disciplines
Ma Yolanda Crisanto, senior vice president, corporate communications at Philippines-based Globe Telecom, talks about the challenges of PR in the telecoms sector and why Star Wars is the next big thing for the brand
One of a rare breed that has seen the rapid rise of China's PR scene over the past decade and more, Burns explains how he came to be there, what makes Chinese consumers tick and why it's such an exciting place to be
After 30 years of groundbreaking work Matthew Freud's eponymous agency is now independent, with new offices and a revamped management structure. Alex Benady talks to the inaugural member of PRWeek's Hall of Fame about living in fear, professional pride and potential acquisitions.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in the Philippines
After guiding Dell through a complex and climactic buyout, its VP of global comms is focused on creating scalable PR-led initiatives that will help shape the brand's future.
After recently returning to Reddit, cofounder Steve Huffman tells Diana Bradley how the company is faring after a tumultuous few months
Genevieve Hilton, BASF's head of external communications for corporate affairs in APAC, talks about the challenges of crafting a PR strategy for the brand with products in every industry
Viewed for a long time as mere corporate philanthropy, CSR has morphed into a full-time occupation for brands and agencies with significant opportunities for building business through reputation
Chime Communications is targeting more global expansion under new majority owner Providence, with content creation and integration key themes. John Harrington gets the lowdown from CEO Christopher Satterthwaite and Good Relations chief executive Richard Moss
In the wake of a number of ethics scandals in Asia and Europe, does the region's PR pass the 'clean test'?
Meet the one-man PR machine who has helped the mixed-martial-arts brand become Asia's largest sports media property in just four years
We were heading to Malaysia to begin the largest anti-corruption conference in the world and it was due to be opened by the Prime Minister. He had pocketed $700m dollars into his personal bank account claiming it was a "political donation" from a mysterious Middle East donor.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Malaysia
Shell has faced reputational problems for years, largely caused by environmental campaigners and the oil giant's reluctance to engage in public debate. Its vice-president for media relations tells Alex Benady why drilling in the Arctic is not as destructive as it sounds and how the company is embracing engagement to convince the world that hydrocarbons are the future.
The commercialisation of space is inevitable, argues British astronomer Chris Impey, and it's big brand founders like Richard Branson, Elon Musk and Jeff Bezos who will be taking the biggest leaps for mankind.
AccorHotels' Asia-Pacific vice president communications Gaynor Reid discusses the importance of PR as the company opens one new hotel a week, in the latest of PRWeek Asia's new monthly features.
For today's porn industry, a glut of free content means that, contrary to belief, sometimes sex doesn't sell.
Digital content is accounting for an increasing amount of agency revenue, but consumer engagement levels can vary wildly. We ask industry experts how this can be improved.
The global PR team has become "a catalyst" as the company strives to target millennials and boost its mobile platforms. But is CEO Marissa Mayer's strategy working?
In the first of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Vietnam
An hour-by-hour breakdown of a crisis response messaging campaign.
The "buttoned-up go-to agency for crisis and reputation issues" has been slow to meet the digital challenge in some markets, but that is changing rapidly, says new APAC boss
The slowdown in economic growth and rise in austerity measures across China are changing client-agency relationships
PR campaign led to greater ROI and market share than better-funded TV advertising approach
Is it healthy for agencies in Asia to still be losing 20-30 per cent of their employees each year? Most execs we spoke to said not, so what are they doing to stem the tide of departing talent? PRWeek Asia Editor Gary Scattergood investigates in the first of our monthly Deep Dives.
As certain sports' profiles have risen, brands have thrown money at them to bask in the reflected glory. But bad behaviour has snowballed. Alex Benady looks at the links between a burgeoning global sports market and foul play in the industry.
Perceived strength of the brand far more important to an airline's long-term future than the immediate post-disaster PR response, says data expert.
PRWeek's party at the InterContinental Carlton in Cannes celebrated this year's award winners from the PR industry.
Gay rugby players in Australia produced a PR masterclass to overhaul attitudes to homosexuality in sport.
MSLGroup's CEO on taking Asia from five to 30 percent of global business, his views on China being ripe for further investment and why he won't manage Brazilians like Germans
Any blow to internet freedom is a blow to the future of media and advertising, writes Madeline Earp, research analyst for Freedom on the Net at Freedom House.
#Escapers15 exposed hotel firm Accor and airline Scoot to a whole new audience through digital innovation
Many brands "stink on social", and simply getting placed in The New York Times is no longer evidence of PR success, says the company's global director of emerging media.
Indian heatwave: PR execs on the government's "reactionary" and "too little, too late" comms response
No political will to issue precautionary advice, but it is very tough to target those most at risk, say industry sources
As Japanese brands - and people - embrace social media tools, digital comms is now a major player in the PR sector.
The need for speed and insights is sparking the launch of in-house editorial teams. Is it essential to staying ahead?
This ebook (PDF, registration required for access) contains the profiles and rankings of Asia-based agencies from the 2015 Global Agency Business Report.
Talent and the blurred lines between marketing and PR were the two dominant themes that came out of PRWeek Asia's conversations with agency leaders for the 2015 Agency Business Report. Both derive from the irresistible force that digital technology represents in the industry.
Preemptive models and crisis simulation exercises are key to responding swiftly and successfully to a social media crisis.
Working with two charitable organizations, Cheil Worldwide developed an app that helps children of North Korean defectors cope with language differences as they adjust to life in South Korea.
CASE STUDY: Jack Morton Worldwide recasts storytelling as a sales enabler for Marriott International.
CASE STUDY: How Ray-Ban communicated and boosted its engagement with aspirational youth in China for a campaign with eight different products.
How a pair of journalistic heavyweights went from covering tsunamis and live-fire conflicts to helping major brands find and craft compelling stories.
Careful planning and internal cooperation are the key to dynamic, responsive comms that avoids potential pitfalls.
CASE STUDY: Working with Whybin/TBWA Group Melbourne, Australian bank ANZ generated massive media coverage after decorating 10 of its Sydney ATMs with rhinestones, sequins, studs, leather, denim and fur.
In an exclusive interview with PRWeek, the Content Marketing Institute's chief strategy officer decries the way content has become everyone's job and no one's job, while urging PR agencies to reclaim their strategic position.
Case study: Dentsu Public Relations devised a campaign that raised the profile of Japan's Kumamoto prefecture as a food-producing region.
The CEO of The Hoffman Agency was in Hong Kong recently for a storytelling workshop. He explained to PRWeek why he thinks brands and agencies are getting it all wrong.
CASE STUDY: Hakuhodo Tokyo helped a Japanese village increase rice sales with a giant take on QR-code technology, and earned-media coverage of the project drove a dramatic increase in visitors.