In-depth

CMO Q&A: Nissan's Roel de Vries

CMO Q&A: Nissan's Roel de Vries

Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.

Brands in motion: more than just the facts

Brands in motion: more than just the facts

You need more than the truth. It's a fact both the media and brand communicators face today. But if you understand your purpose and consistently convey it, says Microsoft's Frank Shaw and the other industry leaders who convened at this WE Communications-hosted event in Seattle, you will earn consumers' trust

PRWeek at Cannes: Brands in motion must channel their inner Muhammad Ali

PRWeek at Cannes: Brands in motion must channel their inner Muhammad Ali

At this WE Communications-sponsored panel at Cannes, leaders from Airbnb, KFC, and Samsung discussed how purpose, data, and a new kind of creativity help brands define themselves and stay ahead in a constantly moving world

Comms Director Report: optimism high but Brexit concerns persist

Comms Director Report: optimism high but Brexit concerns persist

The 'PRWeek/Brands2Life Comms Director Report 2017' is the most upbeat survey of the industry in five years, with optimism about the coming year high among respondents.

So, you want my job? Head of corporate comms at Surrey Police

So, you want my job? Head of corporate comms at Surrey Police

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Ruth Shulver's job as head of corporate comms at Surrey Police?

So, you want my job? Media relations officer at Canterbury Christ Church University

So, you want my job? Media relations officer at Canterbury Christ Church University

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Holly Finch's job as Media Relations Officer at Canterbury Christ Church University?

So, you want my job? PR & comms manager at the National Army Museum

So, you want my job? PR & comms manager at the National Army Museum

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Eloise Maxwell 's job as PR & comms manager at the National Army Museum?

So, you want my job? Press & PR executive at Warwick Business School

So, you want my job? Press & PR executive at Warwick Business School

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Ashley Potter's job as press & PR executive at Warwick Business School?

So, you want my job? Comms Officer for Derbyshire Healthcare NHS Foundation Trust

So, you want my job? Comms Officer for Derbyshire Healthcare NHS Foundation Trust

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Ashley Toon's role as comms officer for Derbyshire Healthcare NHS Foundation Trust?

So, you want my job? Director of comms, the University of Cambridge

So, you want my job? Director of comms, the University of Cambridge

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Paul Mylrea's role as director of comms at the University of Cambridge?

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.

Can Russia reengage the West through public relations?

Can Russia reengage the West through public relations?

As allegations rage about U.S. presidential candidate Donald Trump's links with Russia, the Vladimir Putin-led government is set to once again splash the cash with Western PR firms to try and improve its image in the international arena.

Imagination put to work: How Deirdre Latour is redefining GE's comms unit

Imagination put to work: How Deirdre Latour is redefining GE's comms unit

From the moment she rose to the top comms spot, GE’s new CCO has directed a daunting global task list — from a multibillion-dollar acquisition to the controversial relocation of the company’s headquarters — with the poise, panache, and leadership of a seasoned pro.

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

Cannes PR Lions jurors on 'cause fatigue', emoji overload - and why PR shops struggle

Cannes PR Lions jurors on 'cause fatigue', emoji overload - and why PR shops struggle

PR Lions jurors John Clinton and Kat Thomas give the lowdown on why PR agencies yet again failed to win many awards, and why agencies need to tread carefully when using causes in campaigns.

10 things not to miss at Cannes Lions - and top tips for the week

10 things not to miss at Cannes Lions - and top tips for the week

PRWeek UK runs down the 10 must-see sessions at this year's Cannes Lions festival, which begins on Saturday - and an experienced Lionsgoer gives his top dos and dont's for the jamboree.

Global Power Book chiefs see themselves as George Clooney and Helen Mirren

Global Power Book chiefs see themselves as George Clooney and Helen Mirren

Many male PR chiefs would fancy being personified by George Clooney if the story of their life was made into a movie.

Twitter and Facebook dominant platforms for Global Power Book leaders

Twitter and Facebook dominant platforms for Global Power Book leaders

PR chiefs in the Global Power Book were closely divided between Twitter and Facebook as their most useful social media platform, with the microblogging service edging out Mark Zuckerberg's social utility by 122 votes to 103.

PRWeek Global Power Book chiefs pick Hillary for president as the best of a bad bunch

PRWeek Global Power Book chiefs pick Hillary for president as the best of a bad bunch

If the members of PRWeek's Global Power Book 2016 represented the US electorate, they would vote into office Democratic presidential candidate Hillary Clinton by an overwhelming margin.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

Deep Dive: Public affairs in APAC - an ever-changing game

Deep Dive: Public affairs in APAC - an ever-changing game

With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.

Inside In-house: Kimberly-Clark's APAC communications director on brand building and newsrooms

Inside In-house: Kimberly-Clark's APAC communications director on brand building and newsrooms

Kimberly-Clark's vision is to lead with 'essentials for a better life', with sustainability forming an important part of its comms activity in Asia, according to Shweta Shukla, its director for communications & government affairs in the region.

The Big Interview: eBay's APAC communications director Daniel Feiler

The Big Interview: eBay's APAC communications director Daniel Feiler

From rebuilding the company's reputation in China, to making sense of the all the new tools and tech-sector talk flying around, Daniel Feiler explains why he's always been up for a challenge and how eBay fits the bill.

Country Case File: Assessing the huge PR potential of Indonesia

Country Case File: Assessing the huge PR potential of Indonesia

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Indonesia.

Deep Dive: Internal comms - more than a monthly newsletter

Deep Dive: Internal comms - more than a monthly newsletter

Once a little regarded part of the business, internal comms is fast becoming a key part of brand strategy as companies realise that how you interact with employees is as important as how you engage consumers.

Inside in-house: Adobe's APAC communications director on research and 'content velocity'

Inside in-house: Adobe's APAC communications director on research and 'content velocity'

Julie Cleeland Nicholls explains why the brand's comms strategy is centred on crafting and sharing stories and how its customers play a key role in achieving this goal.

The Big Interview: Nissan's chief communications officer Jonathan Adashek

The Big Interview: Nissan's chief communications officer Jonathan Adashek

Making the jump from tech to industry is a challenging one, but Adashek explains why he's glad he did it and what he thinks he can bring to one of Japan's most iconic brands.

Country Case File: Embracing digital marketing and PR in South Korea

Country Case File: Embracing digital marketing and PR in South Korea

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in South Korea.

Deep Dive: Telling stories through stats - PR and research studies

Deep Dive: Telling stories through stats - PR and research studies

With evermore pieces of research being commissioned and published by PR agencies across the globe, what are the reasons behind undertaking such significant projects? And are these studies always reliable?

Inside in-house: Groupon's APAC head of comms on engaging consumers and 'storysharing'

Inside in-house: Groupon's APAC head of comms on engaging consumers and 'storysharing'

Groupon aims to offer people the best experiences in their city. Amy Glancey, head of communications, APAC at the daily deals site, explains how she measures success and why April Fool's Day is giving her sleepless nights.

The Big Interview: Fast Retailing's director of global PR Aldo Liguori

The Big Interview: Fast Retailing's director of global PR Aldo Liguori

Having been fascinated with Japan from a young age, Aldo Liguori talks about his life in the country's PR world, the value of international experience, and what comms agencies can do better for brands.

Country Case File: Thailand rife with digital and mobile PR opportunities

Country Case File: Thailand rife with digital and mobile PR opportunities

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Thailand

Inside in-house: MetLife HK's head of marketing & comms talks digital and storytelling

Inside in-house: MetLife HK's head of marketing & comms talks digital and storytelling

MetLife Hong Kong's Sunshine Farzan talks about tapping into consumers' emotions and why the art of storytelling plays a major role in the insurer's comms

FT global comms VP Darcy Keller talks mistakes, millennials and the digital era

FT global comms VP Darcy Keller talks mistakes, millennials and the digital era

As senior vice-president of comms and marketing at the Financial Times, Darcy Keller needs to be ready for any eventuality. She tells Alex Benady about honing crisis comms preparation and her growing influence over the brand's image.

Deep Dive: PR and nonprofit organisations - small resources can make a big impact

Deep Dive: PR and nonprofit organisations - small resources can make a big impact

With limited budgets and small staff resources, nonprofits face a steep uphill battle getting their messages out, as do the agencies which help them. But passion, belief and PR can still go a long way.

How to make friends and influence business growth: UK agencies form alliances to help global growth

How to make friends and influence business growth: UK agencies form alliances to help global growth

Setting up a new office overseas can be prohibitively expensive but some agencies have gone down the alternative route of forming alliances with agencies in different markets. Alex Benady looks at the pros and cons of this approach

The Big Interview: Avian Media's CEO Nitin Mantri

The Big Interview: Avian Media's CEO Nitin Mantri

Recognised as one of India's top PR leaders, Nitin Mantri talks about how the country's comms scene has evolved, where it's still lagging behind and the potential still to come

Inside in-house: ThyssenKrupp's APAC head of communications talks local appeal and business knowhow

Inside in-house: ThyssenKrupp's APAC head of communications talks local appeal and business knowhow

Tino Fritsch, head of communications, Asia Pacific at ThyssenKrupp talks about his first 18 months in the role and why he believes management skills are essential for comms professionals

Country Case File: Gentle optimism for Japan's PR industry as economy begins slow recovery

Country Case File: Gentle optimism for Japan's PR industry as economy begins slow recovery

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Japan

Postcard from Israel: A growing economy with a vulnerable government

Postcard from Israel: A growing economy with a vulnerable government

The 'start-up nation' has plenty of opportunities for the PR industry, says Maayan Nave, owner of Now-You Heart & Business Communication and head of global comms and PR for SodaStream International.

Deep Dive: Changing tactics to win the sports PR game

Deep Dive: Changing tactics to win the sports PR game

As the exorbitant amount of money invested in the Asian sports industry continues to soar, sports properties and brands are looking for the whole package when it comes to entering, activating and promoting their products. As such, PR agencies are having to throw out the old playbook and change their game plans to stay relevant

The Big Interview: The Hoffman Agency's CEO & founder Lou Hoffman

The Big Interview: The Hoffman Agency's CEO & founder Lou Hoffman

An entrepreneur who's always looking for the next challenge, Lou Hoffman talks about setting up his agency, the rise of Asia and what excites him about where the PR industry is heading

Seven shock PR departures in 2015

Seven shock PR departures in 2015

These industry stallwarts surprised us all with their resignations, writes Anna Reynolds

The 17 opinion pieces that shook 2015

The 17 opinion pieces that shook 2015

If there is something the PR and comms industry is never short of, it's an opinion. Here are the opinion pieces which floated your boat, rattled your cage and flipped your pancake in 2015.

The Big Interview: Artemis Associates director John Dawson

The Big Interview: Artemis Associates director John Dawson

The long-time former Bloomberg TV anchor has switched sides to the PR world. He talks about why he made the decision, what he's learned so far and the road ahead

14 quotes which summed up PR in 2015

14 quotes which summed up PR in 2015

It's been another memorable year in the PR industry and our quotes sum up everything from the purpose of PR to why The Sun missed out on the MPs' expenses exclusive...

Inside in-house: Rolls-Royce's APAC communications director on keeping relevant and emotional ties

Inside in-house: Rolls-Royce's APAC communications director on keeping relevant and emotional ties

Erin Atan, communications director, Asia-Pacific at Rolls-Royce Singapore explains why emotional appeal is key to the brand's PR strategy and how it is focusing on a content-led comms programme

Country Case File: Myanmar brimming with PR possibilities in new era of democratic optimism

Country Case File: Myanmar brimming with PR possibilities in new era of democratic optimism

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Myanmar

Deep Dive: Cyber security - the comms issue that isn't talked about

Deep Dive: Cyber security - the comms issue that isn't talked about

Cyber security is an ever-growing threat in Asia with multiple attacks and breaches occurring all the time. Many brands in the region loathe talking about it publicly, but PR agencies are helping change this attitude as reputation becomes a heavy price to pay for silence

Brand reputation: Good and bad ways to manage product recall

Brand reputation: Good and bad ways to manage product recall

Having to take back a product seems like a no-win situation, but it can be a chance for brands to show their worth

Top PR agencies hold own against other marketing disciplines, but independents struggle for margins

Top PR agencies hold own against other marketing disciplines, but independents struggle for margins

UK independents grew faster than the group-owned agencies this year but were less effective at converting that income into profits. However, the industry enjoyed solid growth overall and performed well compared with other marketing disciplines

Inside in-house: Globe Telecom's SVP of corporate comms on social media and Star Wars

Inside in-house: Globe Telecom's SVP of corporate comms on social media and Star Wars

Ma Yolanda Crisanto, senior vice president, corporate communications at Philippines-based Globe Telecom, talks about the challenges of PR in the telecoms sector and why Star Wars is the next big thing for the brand

The Big Interview: Weber Shandwick's China president Darren Burns

The Big Interview: Weber Shandwick's China president Darren Burns

One of a rare breed that has seen the rapid rise of China's PR scene over the past decade and more, Burns explains how he came to be there, what makes Chinese consumers tick and why it's such an exciting place to be

Matthew Freud: 30 years of the fame factory

Matthew Freud: 30 years of the fame factory

After 30 years of groundbreaking work Matthew Freud's eponymous agency is now independent, with new offices and a revamped management structure. Alex Benady talks to the inaugural member of PRWeek's Hall of Fame about living in fear, professional pride and potential acquisitions.

Country Case File: Growing economy and digital buzz key for PR in the Philippines

Country Case File: Growing economy and digital buzz key for PR in the Philippines

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in the Philippines

Shaping Dell's privatized, post-buyout future

Shaping Dell's privatized, post-buyout future

After guiding Dell through a complex and climactic buyout, its VP of global comms is focused on creating scalable PR-led initiatives that will help shape the brand's future.

CEO Q&A: Where Reddit goes from here

CEO Q&A: Where Reddit goes from here

After recently returning to Reddit, cofounder Steve Huffman tells Diana Bradley how the company is faring after a tumultuous few months

Inside in-house: BASF's APAC comms head on accessible PR messages and 'infotainment'

Inside in-house: BASF's APAC comms head on accessible PR messages and 'infotainment'

Genevieve Hilton, BASF's head of external communications for corporate affairs in APAC, talks about the challenges of crafting a PR strategy for the brand with products in every industry

Deep Dive: The new CSR - being good socially is crucial to good strategy

Deep Dive: The new CSR - being good socially is crucial to good strategy

Viewed for a long time as mere corporate philanthropy, CSR has morphed into a full-time occupation for brands and agencies with significant opportunities for building business through reputation

Integration, content, global growth: PR 'crucial' as Chime outlines future vision

Integration, content, global growth: PR 'crucial' as Chime outlines future vision

Chime Communications is targeting more global expansion under new majority owner Providence, with content creation and integration key themes. John Harrington gets the lowdown from CEO Christopher Satterthwaite and Good Relations chief executive Richard Moss

PR ethics in Asia are a patchwork of values

PR ethics in Asia are a patchwork of values

In the wake of a number of ethics scandals in Asia and Europe, does the region's PR pass the 'clean test'?

The Big Interview: ONE Championship's director of public relations Loren Mack

The Big Interview: ONE Championship's director of public relations Loren Mack

Meet the one-man PR machine who has helped the mixed-martial-arts brand become Asia's largest sports media property in just four years

Case Study: How Transparency International got the anti-corruption message out in Malaysia

Case Study: How Transparency International got the anti-corruption message out in Malaysia

We were heading to Malaysia to begin the largest anti-corruption conference in the world and it was due to be opened by the Prime Minister. He had pocketed $700m dollars into his personal bank account claiming it was a "political donation" from a mysterious Middle East donor.

Country Case File: Social-media bandwagon is boosting PR in Malaysia

Country Case File: Social-media bandwagon is boosting PR in Malaysia

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Malaysia

Shell VP talks Greenpeace, reputation, Arctic drilling and renewable energy

Shell VP talks Greenpeace, reputation, Arctic drilling and renewable energy

Shell has faced reputational problems for years, largely caused by environmental campaigners and the oil giant's reluctance to engage in public debate. Its vice-president for media relations tells Alex Benady why drilling in the Arctic is not as destructive as it sounds and how the company is embracing engagement to convince the world that hydrocarbons are the future.

KitKat, Red Bull and Confused.com: How brands are driving the new-age space race

KitKat, Red Bull and Confused.com: How brands are driving the new-age space race

The commercialisation of space is inevitable, argues British astronomer Chris Impey, and it's big brand founders like Richard Branson, Elon Musk and Jeff Bezos who will be taking the biggest leaps for mankind.

Inside in-house: AccorHotels' PR boss on how content curation is driving comms in Asia-Pacific

Inside in-house: AccorHotels' PR boss on how content curation is driving comms in Asia-Pacific

AccorHotels' Asia-Pacific vice president communications Gaynor Reid discusses the importance of PR as the company opens one new hotel a week, in the latest of PRWeek Asia's new monthly features.

Too much free porn is bad for business

Too much free porn is bad for business

For today's porn industry, a glut of free content means that, contrary to belief, sometimes sex doesn't sell.

Deep Dive: If Asia's digital content business is booming, why aren't consumers captivated?

Deep Dive: If Asia's digital content business is booming, why aren't consumers captivated?

Digital content is accounting for an increasing amount of agency revenue, but consumer engagement levels can vary wildly. We ask industry experts how this can be improved.

The Big Interview: Yahoo's senior director, product and tech comms Arunav Sinha

The Big Interview: Yahoo's senior director, product and tech comms Arunav Sinha

The global PR team has become "a catalyst" as the company strives to target millennials and boost its mobile platforms. But is CEO Marissa Mayer's strategy working?

Country Case File: Vietnam - A rising PR star in Asia

Country Case File: Vietnam - A rising PR star in Asia

In the first of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Vietnam

Total recall: Inside the first 24 hours of a product crisis

Total recall: Inside the first 24 hours of a product crisis

An hour-by-hour breakdown of a crisis response messaging campaign.

The Big Interview: Burson-Marsteller Asia-Pacific CEO Margaret Key

The Big Interview: Burson-Marsteller Asia-Pacific CEO Margaret Key

The "buttoned-up go-to agency for crisis and reputation issues" has been slow to meet the digital challenge in some markets, but that is changing rapidly, says new APAC boss

Can China keep pace with soaring digital PR demands?

Can China keep pace with soaring digital PR demands?

The slowdown in economic growth and rise in austerity measures across China are changing client-agency relationships

Case Study: Sweet success as PR out-performs ads for Jolly Rancher in China

Case Study: Sweet success as PR out-performs ads for Jolly Rancher in China

PR campaign led to greater ROI and market share than better-funded TV advertising approach

Deep Dive: Can anyone solve PR's staff turnover troubles in Asia?

Deep Dive: Can anyone solve PR's staff turnover troubles in Asia?

Is it healthy for agencies in Asia to still be losing 20-30 per cent of their employees each year? Most execs we spoke to said not, so what are they doing to stem the tide of departing talent? PRWeek Asia Editor Gary Scattergood investigates in the first of our monthly Deep Dives.

From athletics and cycling to football: Does more money in sport mean more problems?

From athletics and cycling to football: Does more money in sport mean more problems?

As certain sports' profiles have risen, brands have thrown money at them to bask in the reflected glory. But bad behaviour has snowballed. Alex Benady looks at the links between a burgeoning global sports market and foul play in the industry.

Airline disasters: How data insights can help shape the PR response

Airline disasters: How data insights can help shape the PR response

Perceived strength of the brand far more important to an airline's long-term future than the immediate post-disaster PR response, says data expert.

Video: PRWeek's Cannes Lions Party

PRWeek's party at the InterContinental Carlton in Cannes celebrated this year's award winners from the PR industry.

Case study: How volunteer-led PR campaign kicked homophobia into touch

Case study: How volunteer-led PR campaign kicked homophobia into touch

Gay rugby players in Australia produced a PR masterclass to overhaul attitudes to homosexuality in sport.

The Big Interview: MSL's Olivier Fleurot

The Big Interview: MSL's Olivier Fleurot

MSLGroup's CEO on taking Asia from five to 30 percent of global business, his views on China being ripe for further investment and why he won't manage Brazilians like Germans

Legal gags: Asia's online laws threaten media business

Legal gags: Asia's online laws threaten media business

Any blow to internet freedom is a blow to the future of media and advertising, writes Madeline Earp, research analyst for Freedom on the Net at Freedom House.

Case study: Smashing social-media expectations with the help of Asia's top bloggers

Case study: Smashing social-media expectations with the help of Asia's top bloggers

#Escapers15 exposed hotel firm Accor and airline Scoot to a whole new audience through digital innovation

The Big Interview: PR Newswire's Michael Pranikoff

The Big Interview: PR Newswire's Michael Pranikoff

Many brands "stink on social", and simply getting placed in The New York Times is no longer evidence of PR success, says the company's global director of emerging media.

Indian heatwave: PR execs on the government's "reactionary" and "too little, too late" comms response

Indian heatwave: PR execs on the government's "reactionary" and "too little, too late" comms response

No political will to issue precautionary advice, but it is very tough to target those most at risk, say industry sources

Digital gains credibility in Japan's PR market

Digital gains credibility in Japan's PR market

As Japanese brands - and people - embrace social media tools, digital comms is now a major player in the PR sector.

Content hubs: Newsroom trend helps PR agencies thrive

Content hubs: Newsroom trend helps PR agencies thrive

The need for speed and insights is sparking the launch of in-house editorial teams. Is it essential to staying ahead?

Download the Global Agency Business Report Asia ebook

Download the Global Agency Business Report Asia ebook

This ebook (PDF, registration required for access) contains the profiles and rankings of Asia-based agencies from the 2015 Global Agency Business Report.

Digital disruption translates to opportunity in Asia: Agency Business Report 2015

Digital disruption translates to opportunity in Asia: Agency Business Report 2015

Talent and the blurred lines between marketing and PR were the two dominant themes that came out of PRWeek Asia's conversations with agency leaders for the 2015 Agency Business Report. Both derive from the irresistible force that digital technology represents in the industry.

Crisis modeling: Asia considers scenario planning

Crisis modeling: Asia considers scenario planning

Preemptive models and crisis simulation exercises are key to responding swiftly and successfully to a social media crisis.

Bridging the North-South communication gap in Korea

Bridging the North-South communication gap in Korea

Working with two charitable organizations, Cheil Worldwide developed an app that helps children of North Korean defectors cope with language differences as they adjust to life in South Korea.

Internal event helps Marriott marketers 'Get your story on'

Internal event helps Marriott marketers 'Get your story on'

CASE STUDY: Jack Morton Worldwide recasts storytelling as a sales enabler for Marriott International.

Ray-Ban connects with China's cool kids

Ray-Ban connects with China's cool kids

CASE STUDY: How Ray-Ban communicated and boosted its engagement with aspirational youth in China for a campaign with eight different products.

Storytelling advice from seasoned international correspondents

Storytelling advice from seasoned international correspondents

How a pair of journalistic heavyweights went from covering tsunamis and live-fire conflicts to helping major brands find and craft compelling stories.

Risk management: Balancing compliance and communications

Risk management: Balancing compliance and communications

Careful planning and internal cooperation are the key to dynamic, responsive comms that avoids potential pitfalls.

Why and how an Australian bank turned ATMs into 'GAYTMs'

Why and how an Australian bank turned ATMs into 'GAYTMs'

CASE STUDY: Working with Whybin/TBWA Group Melbourne, Australian bank ANZ generated massive media coverage after decorating 10 of its Sydney ATMs with rhinestones, sequins, studs, leather, denim and fur.

Give "content" more than lip service: Q&A with Robert Rose

Give "content" more than lip service: Q&A with Robert Rose

In an exclusive interview with PRWeek, the Content Marketing Institute's chief strategy officer decries the way content has become everyone's job and no one's job, while urging PR agencies to reclaim their strategic position.

How a bear's missing cheeks helped an agricultural region

How a bear's missing cheeks helped an agricultural region

Case study: Dentsu Public Relations devised a campaign that raised the profile of Japan's Kumamoto prefecture as a food-producing region.

People have misunderstood the meaning of 'storytelling': Lou Hoffman

People have misunderstood the meaning of 'storytelling': Lou Hoffman

The CEO of The Hoffman Agency was in Hong Kong recently for a storytelling workshop. He explained to PRWeek why he thinks brands and agencies are getting it all wrong.