Video trickery makes David Beckham's tattoos appear to move in a new campaign film released by global children's charity UNICEF.
The client isn't a PR professional's only master, but how do you know what journalists and editors want if you don't get to know them?
As the fallout continues from another shock election result, this time in the US, it is natural to look for scapegoats.
Our recent Digital PR and Communications Report told us - as if we didn't know already - that the growth of digital comms as a budgetary concern for brands is not only expected, but happening now.
Credit cards at the ready, mobile devices to hand, finely tuned bargain-hunting instincts heightened: that's right, it's Black Friday.
A majority of marketers in the UK, US and Australia consider social media their top priority when launching new products, research has found.
The Honey Partnership has been handed a b2b and consumer PR brief - and a remit of hiring a range of further agencies - by hybrid work-life accommodation provider The Student Hotel.
With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.
Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.
With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is
Insurance company creates hit digital campaign using social media and television to boost brand awareness
Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event