Tired of being blamed for economic volatility and labor problems in the U.S., China's government has realized it needs to shift comms strategy for reaching out to the West, experts say.
The juries for this year's Cannes Lions festival have been finalised, including for the PR Lions.
Despite its importance in projecting Britain around the world, in the UK the BBC is loved and loathed in equal measure and needs to fight to defend its reputation, PR360 attendees were told yesterday by John Shield, the broadcaster's director of comms.
Lego and Ai Weiwei; PRWeek Global Awards 2016 winners; beating ad blockers; Samsung on the up... ; ...as is Sony; more trouble for Japan; Fiat and Alphabet in talks over self-driving cars.
PepsiCo took in-house team of the year and Weber Shandwick was named global agency of the year, while Golin had a good evening as the PRWeek Global Awards 2016 were handed out in London on Thursday night.
The PR profession is suffering from an over-reliance on case studies showcased at industry awards events and should be taking a more strategic approach, the UK Government's top comms executive has warned PR360 attendees.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Indonesia.
Once a little regarded part of the business, internal comms is fast becoming a key part of brand strategy as companies realise that how you interact with employees is as important as how you engage consumers.
Julie Cleeland Nicholls explains why the brand's comms strategy is centred on crafting and sharing stories and how its customers play a key role in achieving this goal.
Making the jump from tech to industry is a challenging one, but Adashek explains why he's glad he did it and what he thinks he can bring to one of Japan's most iconic brands.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is
Insurance company creates hit digital campaign using social media and television to boost brand awareness
Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event