In the midst of an austerity crunch, clients in China are increasingly letting procurement drive PR agency pitches. Unfortunately this is resulting in agencies being hired on price and fired on ability.
Lufthansa CEO Carsten Spohr spoke about security and safety procedures during a press conference Thursday.
I actually quite enjoy Top Gear. I like the easy camaraderie and mocking that occurs between the three leads as it only can between people who've been actual friends for years.
Manufacturer of the Vespa selected Hoffman to handle both its communications and a product awareness drive.
The CCO role has disappeared at several major organizations.
Consumers in Hong Kong and China view the concept of 'innovation' differently from, not just the rest of the world, but each other, finds a five-market study by Ketchum.
Hotel operator Accor Thailand has hired Valerie Marina Barrios, former CMO for Lebua Hotels & Resorts to head its loyalty programs and manage its corporate communications for part of the region.
Working with two charitable organizations, Cheil Worldwide developed an app that helps children of North Korean defectors cope with language differences as they adjust to life in South Korea.
Florida's official travel and tourism board has extended its current PR contracts until the end of 2015, while it works on a review of its international agency roster.
The company's digital revenue increased more than 100% last year.
Has progress been made? Yes, say experts. But there's a long way to go.
Edelman Indonesia will be handling both online and on-ground promotional activities around the launch of Capdase's first outlet in Indonesia.
Always #LikeAGirl: Turning an insult into a confidence movement.
The backlash against Starbucks should not deter other major for-profit brands from getting involved in well-intentioned initiatives.
It is often said, with much hand-wringing, that the PR industry has a PR problem but this is usually within the context of arguments about why PRs do not have a seat at the top table or command the same budgets as counterparts in marketing or advertising. But the alarming results of an exclusive survey for PRWeek show that PR itself has a reputational deficit to navigate, with nearly 70 per cent of the general public saying it does not trust its practitioners.
M&C Saatchi PR has announced the appointment of Gary Wheeldon-Doyle to the newly created role of global managing director.
Whose fault is it if an agency crosses moral boundaries to please its client? How do brands prevent this and make reparations? We speak to some experts using the recent Singtel-Gushcloud social media crisis as a case study.
He left the CPG company nearly three years ago and began teaching MBA students in China.
The UK-based talent acquisition and management services specialist aims to raise its profile in Hong Kong, Singapore and Australia.
The agency beat out local and international agencies in a pitch for the luxury purveyor of cosmetics.