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Hong Kong companies not social enough

Hong Kong companies not social enough

In February Ruder Finn Asia looked into the social media presence of Hong Kong's listed companies and found missed opportunity and brand risk at many of them. Its report lists some of the perils and benefits of social media for listed companies

New Greater China managing director for Cohn & Wolfe

New Greater China managing director for Cohn & Wolfe

To oversee business in Beijing and Shanghai, 18-year industry veteran Harriet Gaywood takes up the MD role in mainland China for the agency

Celebs, brands and social media

Celebs, brands and social media

Getting celebrities to endorse a brand via their social media platforms can be an amazing boon. But not all celebrities are scrupulous with their disclosures. Should brands and agencies insist? Or does the onus lie with the celeb?

How to close the gender pay gap in PR

How to close the gender pay gap in PR

The 2015 Salary Survey reveals a continuing discrepancy between male and female salaries in the PR industry.

PRWeek Poll: two-thirds say PR industry is sexist

PRWeek Poll: two-thirds say PR industry is sexist

Two-thirds of PRWeek readers either strongly or largely agree that the PR industry is sexist, according to our poll.

PR firms at a make-or-break moment on content creation

PR firms at a make-or-break moment on content creation

The pressure is on for agencies, large and small, to get content creation right - and right now.

Who real-timed #TheDress best - Lego, Pizza Hut, or Denny's?

Who real-timed #TheDress best - Lego, Pizza Hut, or Denny's?

The issue of our time: is #TheDress blue and black or white and gold?

Is social media newsjacking worth the ROI and the time for brands?

Is social media newsjacking worth the ROI and the time for brands?

The barriers between marketers and consumers have been knocked down, just as the audience of consumers has expanded exponentially.

A third of PR people have experienced mental ill health so what is the industry going to do about it?

A third of PR people have experienced mental ill health so what is the industry going to do about it?

More than a third of people working in PR and comms have experienced or been diagnosed with mental ill health and a majority would not feel comfortable talking to their boss about it, according to a survey carried out for PRWeek by the PRCA. Meanwhile, a CIPR State of the Profession report this week found that more than half of senior managers in PR are either "extremely stressed" or "very stressed" in their roles.

Victory for Greenpeace as Santander pledges to stop funding forest destruction in Indonesia

Victory for Greenpeace as Santander pledges to stop funding forest destruction in Indonesia

Santander has agreed to stop financing the pulp and paper company Asia Pacific Resources International Ltd (APRIL) because of its destruction of the Indonesian rainforest, after meeting with Greenpeace.

Storytelling advice from seasoned international correspondents

Storytelling advice from seasoned international correspondents

How a pair of journalistic heavyweights went from covering tsunamis and live-fire conflicts to helping major brands find and craft compelling stories.

Nino Tesoriero joins Ogilvy PR in Australia

Nino Tesoriero joins Ogilvy PR in Australia

Ogilvy PR Australia announces the hire of Nino Tesoriero as director of the agency's corporate practice in the country

Inside Lenovo's partnership with YouTube star Ryan Higa

Inside Lenovo's partnership with YouTube star Ryan Higa

Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong's Google offices after his appearance at the recent Media360Summit.

Dole gets mileage out of electrified bananas in Tokyo

Dole gets mileage out of electrified bananas in Tokyo

Working with Dentsu Y&R Tokyo, Dole drew attention to its sponsorship of Sunday's Tokyo Marathon by turning bananas into wearable devices that displayed the runner's time and heart rate, as well as motivational tweets.

PRWeek Global Awards: finalists revealed

PRWeek Global Awards: finalists revealed

Golin, Hotwire, Llorente & Cuenca and TogoRun are all finalists in the International Agency of the Year category at the prestigious PRWeek Global Awards 2015.

What brand storytellers can learn from the Oscars

What brand storytellers can learn from the Oscars

Film has a uniquely powerful ubiquity within human culture. Material MD Gillian McCormack looks at Hollywood and the stories it tells to gauge what resonates with audiences around the world.

Shashikant Someshwar joins Creation

Shashikant Someshwar joins Creation

Communications agency, Creation, part of the Interpublic network and associated with Weber Shandwick, brings in a new leader for its offices in India. Growth is his main remit

MYOB installs Ogilvy PR Australia

MYOB installs Ogilvy PR Australia

MYOB, an Australian multinational in the accounting software sector, appointed Ogilvy Public Relations Australia as its agency of record following a competitive review

How five brands are going for gold on Oscar night

How five brands are going for gold on Oscar night

The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.

Edelman shows no signs of slowing down

Edelman shows no signs of slowing down

Another year of impressive organic growth at the world's biggest PR firm is mirrored at the agency holding company shops and bodes well for the market's health in 2015.

PRWeek Awards Asia 2015: Enter now