Latest

Watch: David Beckham's tattoos come to life in Unicef #ENDviolence film

Watch: David Beckham's tattoos come to life in Unicef #ENDviolence film

Video trickery makes David Beckham's tattoos appear to move in a new campaign film released by global children's charity UNICEF.

One PR man, two guv'nors: why PR pros should treat journalists like clients

One PR man, two guv'nors: why PR pros should treat journalists like clients

The client isn't a PR professional's only master, but how do you know what journalists and editors want if you don't get to know them?

Latest

How should business respond to the seismic shift in capitalism?

How should business respond to the seismic shift in capitalism?

As the fallout continues from another shock election result, this time in the US, it is natural to look for scapegoats.

Digital and social media skills gap can be addressed by learning while you work

Digital and social media skills gap can be addressed by learning while you work

Our recent Digital PR and Communications Report told us - as if we didn't know already - that the growth of digital comms as a budgetary concern for brands is not only expected, but happening now.

Black Friday, e-commerce and why PR must embrace the sales cycle

Black Friday, e-commerce and why PR must embrace the sales cycle

Credit cards at the ready, mobile devices to hand, finely tuned bargain-hunting instincts heightened: that's right, it's Black Friday.

Marketers 'prioritising' social over PR and TV ads for product launches, report shows

Marketers 'prioritising' social over PR and TV ads for product launches, report shows

A majority of marketers in the UK, US and Australia consider social media their top priority when launching new products, research has found.

'Co-living' hotel hires The Honey Partnership to build global PR support

'Co-living' hotel hires The Honey Partnership to build global PR support

The Honey Partnership has been handed a b2b and consumer PR brief - and a remit of hiring a range of further agencies - by hybrid work-life accommodation provider The Student Hotel.

IN-DEPTH

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

Deep Dive: Public affairs in APAC - an ever-changing game

Deep Dive: Public affairs in APAC - an ever-changing game

With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event