Latest

Air safety relies on collaborative comms

Air safety relies on collaborative comms

There are few industries more competitive than aviation. Years of seismic change and liberalisation has facilitated widespread positive impact on competition and innovation.

Do you send unsolicited emails to journalists? You could have a big problem

Do you send unsolicited emails to journalists? You could have a big problem

The EU's General Data Protection Regulation (GDPR) is not a subject that will get hearts racing, but the PR industry had better take notice.

Latest

Edelman veteran and APACMEA boss David Brain to step down

Edelman veteran and APACMEA boss David Brain to step down

David Brain, president and CEO of Edelman Asia Pacific, Middle East & Africa, is to leave the agency after 13 years.

MDC to sell $95m stake to Goldman Sachs

MDC to sell $95m stake to Goldman Sachs

Once the deal is complete, Goldman Sachs will own 15% of the company.

Milton Keynes: It's not all concrete cows and roundabouts, says PR team in 50th anniversary push

Milton Keynes: It's not all concrete cows and roundabouts, says PR team in 50th anniversary push

Personal stories from Milton Keynes residents provide an alternative narrative to stereotypes such as concrete cows and roundabouts, according to the head of the PR agency charged with promoting the town's 50th anniversary.

Isis hack on NHS shows the risk of cyber attack is omnipresent

Isis hack on NHS shows the risk of cyber attack is omnipresent

Last week, it was reported that Isis-inspired hackers carried out an attack on six NHS websites and posted brutal images of violence from the war in Syria.

£1.3m PR push to put English lamb and beef on the menu in Europe

£1.3m PR push to put English lamb and beef on the menu in Europe

A major public relations programme by the Agriculture and Horticulture Development Board (AHDB) is due to launch in April in a bid to boost exports of English beef and lamb to Europe.

IN-DEPTH

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

Deep Dive: Public affairs in APAC - an ever-changing game

Deep Dive: Public affairs in APAC - an ever-changing game

With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event