The market for buying and selling PR firms shows no sign of having slowed before or since the UK voted to leave the EU - despite some reports of deals being postponed in related sectors.
The proposed "alliance" between French PR firms Hopscotch and Sopexa will enable it to compete with the big "Anglo-Saxon" networks for global accounts, says Hopscotch MD Frederic Bedin, who says he is also eyeing acquisitions across the world.
Weber Shandwick and outdoor media partner Clear Channel have launched a campaign with ActionAidUK to draw attention to the risks and dangers surrounding female genital mutilation (FGM).
French PR groups Hopscotch and Sopexa, and the Paris-based events company Comexposium, are in discussions about forming an alliance to create "the largest French PR network worldwide" - which is being marketed as an alternative to the "Anglo-Saxon networks".
From the moment she rose to the top comms spot, GE’s new CCO has directed a daunting global task list — from a multibillion-dollar acquisition to the controversial relocation of the company’s headquarters — with the poise, panache, and leadership of a seasoned pro.
Jon Hughes, Matt Neale, and Gary Rudnick will become co-CEOs of the Interpublic Group firm, effective January 1, 2017.
With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.
Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.
With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is
Insurance company creates hit digital campaign using social media and television to boost brand awareness
Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event