Latest

Red and Kazoo lose out as Samsung brings in new agency for UK brief

Red and Kazoo lose out as Samsung brings in new agency for UK brief

Ketchum has been appointed to a consolidated UK PR brief for electronics giant Samsung.

Chelsea FC comms head Emma Wilkinson scores top PR job for Premier League

Chelsea FC comms head Emma Wilkinson scores top PR job for Premier League

Emma Wilkinson has been recruited as the new director of comms for the Premier League, succeeding Dan Johnson.

Latest

Unilever deodorant brand Rexona hires MullenLowe to roll out global PR campaign

Unilever deodorant brand Rexona hires MullenLowe to roll out global PR campaign

Unilever has picked MullenLowe Group to handle global PR for its Rexona brand of deodorant products - the first major win for the PR division of the group since its acquisition of UK firm Salt.

Etihad launches global agency review and parts with Ketchum in US

Etihad launches global agency review and parts with Ketchum in US

Etihad Airways has begun a review of its agency relationships around the world as part of a major strategic business review by the Abu Dhabi flag carrier.

IBM names Jon Iwata first chief brand officer

IBM names Jon Iwata first chief brand officer

The 33-year IBM veteran is also serving as chairman of the newly created IBM Values and Policy Advisory Board, which recommends policies and principles for the company.

Sard Verbinnen London partners exit firm

Sard Verbinnen London partners exit firm

Almost a third of SVC's partners have departed since the agency struck a deal with a private equity firm last year.

Snap signs up measurement partners to help marketers justify spend

Snap signs up measurement partners to help marketers justify spend

Snap has launched a marketing mix modelling (MMM) partner program that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA, and Nielsen.

IN-DEPTH

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event