Latest

Disclose paid content clearly, influencers told in new global guidelines

Disclose paid content clearly, influencers told in new global guidelines

Vloggers, social media stars and other digital influencers must disclose all paid-for relationships clearly in any content they post, according to new international guidelines issues.

Hotwire launches global health tech practice for predicted $43bn market

Hotwire launches global health tech practice for predicted $43bn market

Global tech PR agency Hotwire has launched a global health tech practice, overseen from London by group chief development officer Andy West.

Twitter is dead. Long live Snapchat?

Twitter is dead. Long live Snapchat?

When Twitter was launched in 2006, text on the net was the next Big Thing. Its quick and instantaneous 140-character limit enabled fast-track access to a wide variety of information.

Edelman Digital bolsters North Asia offering

Edelman Digital bolsters North Asia offering

Social agency hires four new executives across strategy, digital and creative.

Next Fifteen to 'benefit from falling pound', expects 'modest' impact from UK/EU downturn

Next Fifteen to 'benefit from falling pound', expects 'modest' impact from UK/EU downturn

Next Fifteen Communications Group says it should benefit from the falling value of the pound following the EU referendum due to the size of its overseas business, while the impact of any economic downturn in the UK or EU should be "relatively modest".

Big improvement in mandatory disclosure practices from India's publicly-listed firms: FTI report

Big improvement in mandatory disclosure practices from India's publicly-listed firms: FTI report

FTI Consulting's India Disclosure Index 2016 shows a hike in listed companies following mandatory disclosure practices, but there remains much work on the voluntary disclosure side.

IN-DEPTH

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

Deep Dive: Public affairs in APAC - an ever-changing game

Deep Dive: Public affairs in APAC - an ever-changing game

With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.

Inside In-house: Kimberly-Clark's APAC communications director on brand building and newsrooms

Inside In-house: Kimberly-Clark's APAC communications director on brand building and newsrooms

Kimberly-Clark's vision is to lead with 'essentials for a better life', with sustainability forming an important part of its comms activity in Asia, according to Shweta Shukla, its director for communications & government affairs in the region.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event