Latest

Next 15 buys tech PR shop Pinnacle for £4.4m as half-year profit and revenue surges

Next 15 buys tech PR shop Pinnacle for £4.4m as half-year profit and revenue surges

Digital marketing and PR group Next 15 has continued its expansion spree with the acquisition of tech PR agency Pinnacle for £4.4m ($5.7m).

General Motors' Buick, GMC bring on M Booth as PR AOR

General Motors' Buick, GMC bring on M Booth as PR AOR

Weber Shandwick, MSLGroup, and John Doe previously worked on the two brands.

HP picks Edelman for $14 million product and corporate comms brief

HP picks Edelman for $14 million product and corporate comms brief

HP is ending its relationships with Omnicom-owned PR agencies FleishmanHillard and Porter Novelli, the latter after 28 years.

Yahoo 'irresponsible' over data disclosure, says PR - or can it win public sympathy?

Yahoo 'irresponsible' over data disclosure, says PR - or can it win public sympathy?

Yahoo's disclosure of a major 2014 attack by hackers looks at best odd and at worst "incredibly irresponsible" in the way it has been communicated, according to tech PR experts.

Is digital video the ultimate brand storytelling tool?

Is digital video the ultimate brand storytelling tool?

Snapchat's hint at a possible augmented reality (AR) launch shows how user-generated content is moving to the next level.

Search 'more powerful than social', says Sir Martin Sorrell

Search 'more powerful than social', says Sir Martin Sorrell

Speaking at a Hill+Knowlton Strategies conference this morning (21 September), WPP boss Sir Martin Sorrell said that of the network's £57.8bn annual client media spend, its biggest investment was in Google, as search was more powerful than social.

IN-DEPTH

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

Deep Dive: Public affairs in APAC - an ever-changing game

Deep Dive: Public affairs in APAC - an ever-changing game

With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event