Latest

Prime Minister's comms strategist Robin Gordon-Farleigh departs for Edelman role

Prime Minister's comms strategist Robin Gordon-Farleigh departs for Edelman role

Robin Gordon-Farleigh, a senior comms strategist at Downing Street advising Theresa May and her predecessor David Cameron, has been hired by Edelman to work in its Dubai office.

Why I hate use of the phrase 'game changer' in press releases

Why I hate use of the phrase 'game changer' in press releases

'Game changer' is a pointless phrase. It litters press release headlines every day, but it doesn't really tell you anything.

Latest

Guinness World Records hires new PR agencies for Germany and the UAE

Guinness World Records hires new PR agencies for Germany and the UAE

Guinness World Records has hired Havas PR and BPG Cohn & Wolfe to handle comms in Germany and the UAE respectively.

Why every team needs a CD - a 'creative deviant', that is

Why every team needs a CD - a 'creative deviant', that is

The start of the year brings the inevitable talk of goal-setting. Maybe you're looking to up the ante on your personal creativity, hunt that Cannes Lion or innovate in your sector.

Samsung hopes to 'win back trust' after blaming batteries for Galaxy Note 7 fires

Samsung hopes to 'win back trust' after blaming batteries for Galaxy Note 7 fires

Samsung has today confirmed the overheating of its Galaxy Note 7 smartphones was caused by faults with their batteries.

Mastercard's Beaumont named 2017 PRWeek Global Awards jury chair

Mastercard's Beaumont named 2017 PRWeek Global Awards jury chair

Rose Beaumont leads international and European communications for the global financial services company, which won Global Campaign of the Year in 2016 - final call for 2017 entries is Tuesday, January 24.

President Trump: Let the show begin while liberal democracy recalibrates its message

President Trump: Let the show begin while liberal democracy recalibrates its message

Rather like waiting for a dental appointment, you want the pain to be over as quickly as possible and so it is with Donald Trump's inauguration.

IN-DEPTH

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

Deep Dive: Public affairs in APAC - an ever-changing game

Deep Dive: Public affairs in APAC - an ever-changing game

With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event