Latest

Why PR needs planners - and what we still have to learn from ad agencies

Why PR needs planners - and what we still have to learn from ad agencies

Once upon a time, PR agencies didn't see the need for planners: whereas ad agencies employed them to ground their creative ideas in genuine insights about their audience, the PR industry took a different route.

The comms conundrum of railway policy: the more you sell it, the worse it gets

The comms conundrum of railway policy: the more you sell it, the worse it gets

A painful paradox lies at the heart of the Government's rail policy - an anomaly that is tarnishing some of the biggest brands in the transport sector.

Latest

Full-year losses narrow at Huntsworth despite 'difficult' 2016 at Grayling

Full-year losses narrow at Huntsworth despite 'difficult' 2016 at Grayling

Huntsworth's losses narrowed in 2016 thanks to a strong performance from the holding company's health comms arm, and despite a "difficult" year for Grayling, whose like-for-like revenue fell 17.4 per cent.

Government meets with Google over 'totally unacceptable' YouTube issues

Government meets with Google over 'totally unacceptable' YouTube issues

Google bosses have apologised and promised improvements after being hauled into the Cabinet Office following a Times investigation which found that Government campaigns had appeared alongside extremist videos on YouTube.

So, you want my job? Press & PR executive at Warwick Business School

So, you want my job? Press & PR executive at Warwick Business School

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Ashley Potter's job as press & PR executive at Warwick Business School?

Consultancy pitching is sometimes like the proverbial cobbler's children

Consultancy pitching is sometimes like the proverbial cobbler's children

Consultancy pitching is sometimes like the proverbial cobbler's children - all too often comms agencies fail to communicate effectively to the prospect.

Microsoft's Xbox hires Edelman vet Ken Birge as global comms head

Microsoft's Xbox hires Edelman vet Ken Birge as global comms head

Birge joined from Edelman shop Assembly, which works with Microsoft.

IN-DEPTH

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event