Latest

Fearless Girl wins Titanium Grand Prix for McCann New York

Fearless Girl wins Titanium Grand Prix for McCann New York

McCann New York won its fourth Grand Prix, this time in the Titanium Lions, at this year's Cannes for its Fearless Girl statue on Wall Street.

Dini von Mueffling bags another Gold Lion for Evan

Dini von Mueffling bags another Gold Lion for Evan

The firm's PR work on the campaign for Sandy Hook Promise won another Gold Lion on Saturday to go alongside its Gold Lion in Entertainment won earlier this week. The push also won several Silver Lions and a Bronze.

Latest

PR firms Poem Group and Urban win Gold in Cannes as Missing Type makes an appearance

PR firms Poem Group and Urban win Gold in Cannes as Missing Type makes an appearance

Australian PR firm Poem Group and Argentina's Urban Grupo de ComunicaciĆ³n won Gold Lions on the penultimate night of Cannes awards - while there were also wins for Dini von Mueffling, Marina Maher and for Engine's Missing Type, which had been conspicuous by its absence so far.

PRWeek at Cannes: Brands in motion must channel their inner Muhammad Ali

PRWeek at Cannes: Brands in motion must channel their inner Muhammad Ali

At this WE Communications-sponsored panel at Cannes, leaders from Airbnb, KFC, and Samsung discussed how purpose, data, and a new kind of creativity help brands define themselves and stay ahead in a constantly moving world

Dini von Mueffling, Taylor win gold in Entertainment, Media Lions

Dini von Mueffling, Taylor win gold in Entertainment, Media Lions

Dini von Mueffling Communications won a Gold and a Bronze Lion for the Evan campaign for Sandy Hook Promise.

Q&A: Peter Finn on Finn Partners' expansion into APAC

Q&A: Peter Finn on Finn Partners' expansion into APAC

The founder of PR and marketing firm Finn Partners gives us a deep dive into his decision to acquire Ying Communications.

Ketchum, Hill+Knowlton win Grand Prix statues in Creative Data, Cyber Lions

Ketchum, Hill+Knowlton win Grand Prix statues in Creative Data, Cyber Lions

Ketchum won for Whirlpool's Care Counts campaign, and H+K was awarded for its work for the Bank of Aland.

IN-DEPTH

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

Postcard from Thailand: Doing business in the dynamic 'land of smiles'

This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event