Marketers rate brand newsrooms as the most overhyped initiative. So what should PR be focusing on?
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Myanmar
"Consumers are looking to shop on their own terms - whenever and wherever," noted eBay comms chief Dan Tarman.
WPP chief executive Sir Martin Sorrell (pictured) has been highlighted as the CEO of a UK-based public company who receives the biggest pay packet, with his £43m remuneration package almost £20m more than his nearest rival, according to the Labour Research Department.
Agency will handle strategy and management across AIA's key social media platforms.
Cyber security PR threat; Nike disappointed at Seb Coe's departure; Brand transparency research; No bear market in China; Why Black Friday bombed in the UK.
One of a rare breed that has seen the rapid rise of China's PR scene over the past decade and more, Burns explains how he came to be there, what makes Chinese consumers tick and why it's such an exciting place to be
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in the Philippines
Genevieve Hilton, BASF's head of external communications for corporate affairs in APAC, talks about the challenges of crafting a PR strategy for the brand with products in every industry
Viewed for a long time as mere corporate philanthropy, CSR has morphed into a full-time occupation for brands and agencies with significant opportunities for building business through reputation
Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event
Case Study: Love, education and...fish sauce? Millennial success for Nam Ngu through emotional PR plan
Brand became a huge success with young Vietnamese through a digital campaign connecting family, food and university
We were heading to Malaysia to begin the largest anti-corruption conference in the world and it was due to be opened by the Prime Minister. He had pocketed $700m dollars into his personal bank account claiming it was a "political donation" from a mysterious Middle East donor.