The pressure is on for agencies, large and small, to get content creation right - and right now.
The issue of our time: is #TheDress blue and black or white and gold?
The barriers between marketers and consumers have been knocked down, just as the audience of consumers has expanded exponentially.
A third of PR people have experienced mental ill health so what is the industry going to do about it?
More than a third of people working in PR and comms have experienced or been diagnosed with mental ill health and a majority would not feel comfortable talking to their boss about it, according to a survey carried out for PRWeek by the PRCA. Meanwhile, a CIPR State of the Profession report this week found that more than half of senior managers in PR are either "extremely stressed" or "very stressed" in their roles.
Santander has agreed to stop financing the pulp and paper company Asia Pacific Resources International Ltd (APRIL) because of its destruction of the Indonesian rainforest, after meeting with Greenpeace.
Ogilvy PR Australia announces the hire of Nino Tesoriero as director of the agency's corporate practice in the country
Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong's Google offices after his appearance at the recent Media360Summit.
Working with Dentsu Y&R Tokyo, Dole drew attention to its sponsorship of Sunday's Tokyo Marathon by turning bananas into wearable devices that displayed the runner's time and heart rate, as well as motivational tweets.
Golin, Hotwire, Llorente & Cuenca and TogoRun are all finalists in the International Agency of the Year category at the prestigious PRWeek Global Awards 2015.
Film has a uniquely powerful ubiquity within human culture. Material MD Gillian McCormack looks at Hollywood and the stories it tells to gauge what resonates with audiences around the world.
Communications agency, Creation, part of the Interpublic network and associated with Weber Shandwick, brings in a new leader for its offices in India. Growth is his main remit
MYOB, an Australian multinational in the accounting software sector, appointed Ogilvy Public Relations Australia as its agency of record following a competitive review
The brands are balancing multiple digital and social media initiatives throughout the event to keep viewers engaged.
Another year of impressive organic growth at the world's biggest PR firm is mirrored at the agency holding company shops and bodes well for the market's health in 2015.
The social network for professionals has added three journalists to its in-house editorial team.
Facebook may have its challenges, but it is in far ruder health than the rudderless Twitter.
Our offices will be closed until Monday for Chinese/Lunar New Year. We wish everyone a restful and enjoyable break, safe travels and a happy and prosperous new year.
More than 200 brands across Asia advised Pearlfinders, a proprietary business information provider, that they will increase external PR investment in 2015.
The newly-formed agency secured the account after a competitive pitch against international players.
CASE STUDY: Working with Whybin/TBWA Group Melbourne, Australian bank ANZ generated massive media coverage after decorating 10 of its Sydney ATMs with rhinestones, sequins, studs, leather, denim and fur.