The global PR team has become "a catalyst" as the company strives to target milennials and boost its mobile platforms. But is CEO Marissa Mayer's strategy working?
The "buttoned-up go-to agency for crisis and reputation issues" has been slow to meet the digital challenge in some markets, but that is changing rapidly, says new APAC boss
MSLGroup's CEO on taking Asia from five to 30 percent of global business, his views on China being ripe for further investment and why he won't manage Brazilians like Germans
Digital content is accounting for an increasing amount of agency revenue, but consumer engagement levels can vary wildly. We ask industry experts how this can be improved.
Is it healthy for agencies in Asia to still be losing 20-30 per cent of their employees each year? Most execs we spoke to said not, so what are they doing to stem the tide of departing talent? PRWeek Asia Editor Gary Scattergood investigates in the first of our monthly Deep Dives.
In the first of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Vietnam
Owner became an internet sensation as crowdfunding project allowed people to name toilets, the car park and pool cues.
The influencers' videos were uploaded to their own YouTube or Youku channels and distributed via a number of social networks
PR campaign led to greater ROI and market share than better-funded TV advertising approach