Latest

MDC to sell $95m stake to Goldman Sachs

MDC to sell $95m stake to Goldman Sachs

Once the deal is complete, Goldman Sachs will own 15% of the company.

Milton Keynes: It's not all concrete cows and roundabouts, says PR team in 50th anniversary push

Milton Keynes: It's not all concrete cows and roundabouts, says PR team in 50th anniversary push

Personal stories from Milton Keynes residents provide an alternative narrative to stereotypes such as concrete cows and roundabouts, according to the head of the PR agency charged with promoting the town's 50th anniversary.

Latest

Isis hack on NHS shows the risk of cyber attack is omnipresent

Isis hack on NHS shows the risk of cyber attack is omnipresent

Last week, it was reported that Isis-inspired hackers carried out an attack on six NHS websites and posted brutal images of violence from the war in Syria.

£1.3m PR push to put English lamb and beef on the menu in Europe

£1.3m PR push to put English lamb and beef on the menu in Europe

A major public relations programme by the Agriculture and Horticulture Development Board (AHDB) is due to launch in April in a bid to boost exports of English beef and lamb to Europe.

So, you want my job? Director of comms, the University of Cambridge

So, you want my job? Director of comms, the University of Cambridge

PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Paul Mylrea's role as director of comms at the University of Cambridge?

Dubai Tourism UK and Ireland PR brief moves from Edelman to The Brighter Group

Dubai Tourism UK and Ireland PR brief moves from Edelman to The Brighter Group

Dubai's tourism body has appointed travel and tourism PR and marketing agency The Brighter Group to handle its UK and Ireland PR, an account previously held by Edelman.

Llorente & Cuenca 2016 revenue grows 12.5 per cent

Llorente & Cuenca 2016 revenue grows 12.5 per cent

Spanish-owned comms agency Llorente & Cuenca has reported a 12.5 per cent rise in revenue in 2016 to €33.8m (£28.7m, $36m), although growth was significantly higher when excluding the impact of currency fluctuations.

IN-DEPTH

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

Deep Dive: Public affairs in APAC - an ever-changing game

Deep Dive: Public affairs in APAC - an ever-changing game

With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event