Latest

Omnicom PR revenue tumbles in Q4

Omnicom PR revenue tumbles in Q4

The holding company's PR firms reported a fourth-quarter organic revenue drop of 6.9% on Tuesday morning.

How to make friends and influence business growth: UK agencies form alliances to help global growth

How to make friends and influence business growth: UK agencies form alliances to help global growth

Setting up a new office overseas can be prohibitively expensive but some agencies have gone down the alternative route of forming alliances with agencies in different markets. Alex Benady looks at the pros and cons of this approach

Premier League launches new visual identity as it seeks agency to reposition brand

Premier League launches new visual identity as it seeks agency to reposition brand

The Premier League has launched a new logo and visual identity that will go live before the start of next season. It will also say goodbye to title sponsor Barclays, and hello to a new agency to help reposition the league.

Brunswick maintains top spot in M&A comms adviser league, says Mergermarket report

Brunswick maintains top spot in M&A comms adviser league, says Mergermarket report

Brunswick maintained its position as the PR agency that offered comms support to the greatest number of M&A deals globally in 2015, both by value and volume of deals, new research suggests.

International Expansion: Hudson Sandler takes on Hong Kong

International Expansion: Hudson Sandler takes on Hong Kong

PRWeek UK talks to the British agencies taking on the world: Hudson Sandler opened up shop in Asia 12 months ago with a focus on delivering international comms for Russian corporates.

Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim

Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim

Hewlett Packard Enterprise has strongly disputed claims by an FT columnist that the software firm's comms chief Henry Gomez wrote a 'threatening' and 'aggressive' letter to her with suggestions about the newspaper's relationship with its advertisers, and has provided PRWeek with a copy of the letter.

IN-DEPTH

Inside in-house: ThyssenKrupp's APAC head of communications talks local appeal and business knowhow

Inside in-house: ThyssenKrupp's APAC head of communications talks local appeal and business knowhow

Tino Fritsch, head of communications, Asia Pacific at ThyssenKrupp talks about his first 18 months in the role and why he believes management skills are essential for comms professionals

Country Case File: Gentle optimism for Japan's PR industry as economy begins slow recovery

Country Case File: Gentle optimism for Japan's PR industry as economy begins slow recovery

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Japan

Deep Dive: Changing tactics to win the sports PR game

Deep Dive: Changing tactics to win the sports PR game

As the exorbitant amount of money invested in the Asian sports industry continues to soar, sports properties and brands are looking for the whole package when it comes to entering, activating and promoting their products. As such, PR agencies are having to throw out the old playbook and change their game plans to stay relevant

The Big Interview: The Hoffman Agency's CEO & founder Lou Hoffman

The Big Interview: The Hoffman Agency's CEO & founder Lou Hoffman

An entrepreneur who's always looking for the next challenge, Lou Hoffman talks about setting up his agency, the rise of Asia and what excites him about where the PR industry is heading

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event