Latest

Good buys: No sign of pre- or post-Brexit slowdown for PR agency M&A

Good buys: No sign of pre- or post-Brexit slowdown for PR agency M&A

The market for buying and selling PR firms shows no sign of having slowed before or since the UK voted to leave the EU - despite some reports of deals being postponed in related sectors.

The French are coming: Hopscotch MD on Sopexa alliance, acquisitions and the 'French DNA'

The French are coming: Hopscotch MD on Sopexa alliance, acquisitions and the 'French DNA'

The proposed "alliance" between French PR firms Hopscotch and Sopexa will enable it to compete with the big "Anglo-Saxon" networks for global accounts, says Hopscotch MD Frederic Bedin, who says he is also eyeing acquisitions across the world.

ActionAid UK and Weber's #BrutalCut disrupts content to raise awareness of FGM

ActionAid UK and Weber's #BrutalCut disrupts content to raise awareness of FGM

Weber Shandwick and outdoor media partner Clear Channel have launched a campaign with ActionAidUK to draw attention to the risks and dangers surrounding female genital mutilation (FGM).

French PR groups Hopscotch and Sopexa plan alliance to create 'alternative to Anglo-Saxon networks'

French PR groups Hopscotch and Sopexa plan alliance to create 'alternative to Anglo-Saxon networks'

French PR groups Hopscotch and Sopexa, and the Paris-based events company Comexposium, are in discussions about forming an alliance to create "the largest French PR network worldwide" - which is being marketed as an alternative to the "Anglo-Saxon networks".

Imagination put to work: How Deirdre Latour is redefining GE's comms unit

Imagination put to work: How Deirdre Latour is redefining GE's comms unit

From the moment she rose to the top comms spot, GE’s new CCO has directed a daunting global task list — from a multibillion-dollar acquisition to the controversial relocation of the company’s headquarters — with the poise, panache, and leadership of a seasoned pro.

Fred Cook moving upstairs as Golin opts for 'CEO+' structure

Fred Cook moving upstairs as Golin opts for 'CEO+' structure

Jon Hughes, Matt Neale, and Gary Rudnick will become co-CEOs of the Interpublic Group firm, effective January 1, 2017.

IN-DEPTH

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

Deep Dive: Public affairs in APAC - an ever-changing game

Deep Dive: Public affairs in APAC - an ever-changing game

With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event