IN-DEPTH: The Big Interview

The Big Interview: Yahoo's senior director, product and tech comms Arunav Sinha

The Big Interview: Yahoo's senior director, product and tech comms Arunav Sinha

The global PR team has become "a catalyst" as the company strives to target milennials and boost its mobile platforms. But is CEO Marissa Mayer's strategy working?

The Big Interview: Burson-Marsteller Asia-Pacific CEO Margaret Key

The Big Interview: Burson-Marsteller Asia-Pacific CEO Margaret Key

The "buttoned-up go-to agency for crisis and reputation issues" has been slow to meet the digital challenge in some markets, but that is changing rapidly, says new APAC boss

The Big Interview: MSL's Olivier Fleurot

The Big Interview: MSL's Olivier Fleurot

MSLGroup's CEO on taking Asia from five to 30 percent of global business, his views on China being ripe for further investment and why he won't manage Brazilians like Germans

IN-DEPTH: Deep Dive

Deep Dive: If Asia's digital content business is booming, why aren't consumers captivated?

Deep Dive: If Asia's digital content business is booming, why aren't consumers captivated?

Digital content is accounting for an increasing amount of agency revenue, but consumer engagement levels can vary wildly. We ask industry experts how this can be improved.

Deep Dive: Can anyone solve PR's staff turnover troubles in Asia?

Deep Dive: Can anyone solve PR's staff turnover troubles in Asia?

Is it healthy for agencies in Asia to still be losing 20-30 per cent of their employees each year? Most execs we spoke to said not, so what are they doing to stem the tide of departing talent? PRWeek Asia Editor Gary Scattergood investigates in the first of our monthly Deep Dives.

IN-DEPTH: Country Case FIle

Country Case File: Vietnam - A rising PR star in Asia

Country Case File: Vietnam - A rising PR star in Asia

In the first of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Vietnam

The Work

Case Study: From Kanye to urinals, how a PR campaign for a small-town pub went global

Case Study: From Kanye to urinals, how a PR campaign for a small-town pub went global

Owner became an internet sensation as crowdfunding project allowed people to name toilets, the car park and pool cues.

Procter & Gamble teams with digital influencers for Asia-Pacific skincare campaign

Procter & Gamble teams with digital influencers for Asia-Pacific skincare campaign

The influencers' videos were uploaded to their own YouTube or Youku channels and distributed via a number of social networks

Case Study: Sweet success as PR out-performs ads for Jolly Rancher in China

Case Study: Sweet success as PR out-performs ads for Jolly Rancher in China

PR campaign led to greater ROI and market share than better-funded TV advertising approach