Latest

How Liverpool FC is using John Oliver and tourist videos to bring US fans into 'family'

How Liverpool FC is using John Oliver and tourist videos to bring US fans into 'family'

The chief media officer at Liverpool FC says the club wants to win new US fans by making them feel part of its "family" - a strategy that has seen it bring in help from two high profile fans - as its American tour continues.

Huntsworth pre-tax profit rises 21 per cent in improved first half

Huntsworth pre-tax profit rises 21 per cent in improved first half

Huntsworth has reported an improved performance in the first half of 2016, with pre-tax profit rising 21 per cent to £7.3m ($9.5m) on the back of revenue growth in three of its four divisions, although Grayling continued to struggle.

FTI overtakes Brunswick as PR agency handling most M&A deals globally

FTI overtakes Brunswick as PR agency handling most M&A deals globally

FTI Consulting overtook Brunswick as the PR agency that handled the most M&A deals globally in the first half of 2016, although Brunswick retained the top spot by value of deals - despite that value more than halving.

Cardew's James Clark to shift into automotive comms with Toyota and Lexus

Cardew's James Clark to shift into automotive comms with Toyota and Lexus

James Clark, a director at corporate, financial and public affairs agency The Cardew Group, will move into automotive PR in August when he takes a role for Toyota and Lexus in the UK.

Publicis organic revenue up three per cent as MSLGroup owner plays down Brexit impact

Publicis organic revenue up three per cent as MSLGroup owner plays down Brexit impact

MSLGroup owner Publicis has reported organic revenue growth of 2.8 per cent in the first half of 2016, buoyed by particularly strong growth in Europe, as the group says it "should not be heavily impacted" by Brexit.

The day I media trained Boris Johnson

The day I media trained Boris Johnson

Boris Johnson and media training don't seem like the most obvious words you'd find in the same sentence.

IN-DEPTH

Deep Dive: Experiential PR - the next wave of storytelling

Deep Dive: Experiential PR - the next wave of storytelling

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.

The Big Interview: LG's senior director of global comms Ken Hong

The Big Interview: LG's senior director of global comms Ken Hong

Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.

Country Case File: Australia's drive for creative digital content

Country Case File: Australia's drive for creative digital content

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.

Deep Dive: Public affairs in APAC - an ever-changing game

Deep Dive: Public affairs in APAC - an ever-changing game

With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event