Latest

Emirates hands Integral PR national India account

Emirates hands Integral PR national India account

Agency takes over the account for the whole country, having previously been retained for regional work.

Best Places to Work: Weber Shandwick APAC celebrates with Friday afternoon off

Best Places to Work: Weber Shandwick APAC celebrates with Friday afternoon off

Staff across the region have been awarded this Friday afternoon in light of winning PRWeek Asia's inaugural Best Places to Work contest.

FleishmanHillard bolsters China leadership

FleishmanHillard bolsters China leadership

Cedric Vanhaver has been named head of corporate communications.

John Mullins rejoins Ruder Finn Asia

John Mullins rejoins Ruder Finn Asia

The veteran PR consultant returns to the agency as chief development officer.

Western Digital picks Avian Media

Western Digital picks Avian Media

Indian agency will handle all PR strategy and integrated campaigns for data storage company.

Need to know: the 7 top stories for Asia comms, media and marketing pros on Thursday, 26/5/16

Need to know: the 7 top stories for Asia comms, media and marketing pros on Thursday, 26/5/16

Best Places to Work: Sling & Stone; MSLGroup US adjustments; Liau leaves Publicis Groupe; Amazon's counterfeit problem; electric vehicles soar; chipmaking in China; Siri opening up?

IN-DEPTH

Deep Dive: Public affairs in APAC - an ever-changing game

Deep Dive: Public affairs in APAC - an ever-changing game

With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.

Inside In-house: Kimberly-Clark's APAC communications director on brand building and newsrooms

Inside In-house: Kimberly-Clark's APAC communications director on brand building and newsrooms

Kimberly-Clark's vision is to lead with 'essentials for a better life', with sustainability forming an important part of its comms activity in Asia, according to Shweta Shukla, its director for communications & government affairs in the region.

The Big Interview: eBay's APAC communications director Daniel Feiler

The Big Interview: eBay's APAC communications director Daniel Feiler

From rebuilding the company's reputation in China, to making sense of the all the new tools and tech-sector talk flying around, Daniel Feiler explains why he's always been up for a challenge and how eBay fits the bill.

Country Case File: Assessing the huge PR potential of Indonesia

Country Case File: Assessing the huge PR potential of Indonesia

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Indonesia.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event