Ketchum has been appointed to a consolidated UK PR brief for electronics giant Samsung.
Emma Wilkinson has been recruited as the new director of comms for the Premier League, succeeding Dan Johnson.
Unilever has picked MullenLowe Group to handle global PR for its Rexona brand of deodorant products - the first major win for the PR division of the group since its acquisition of UK firm Salt.
Etihad Airways has begun a review of its agency relationships around the world as part of a major strategic business review by the Abu Dhabi flag carrier.
The 33-year IBM veteran is also serving as chairman of the newly created IBM Values and Policy Advisory Board, which recommends policies and principles for the company.
Almost a third of SVC's partners have departed since the agency struck a deal with a private equity firm last year.
Snap has launched a marketing mix modelling (MMM) partner program that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA, and Nielsen.
This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.
With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.
Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is
Insurance company creates hit digital campaign using social media and television to boost brand awareness
Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event