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China's PR agency search indicates comms strategy shift by Beijing

China's PR agency search indicates comms strategy shift by Beijing

Tired of being blamed for economic volatility and labor problems in the U.S., China's government has realized it needs to shift comms strategy for reaching out to the West, experts say.

Cannes Lions: Juries finalised for PR and other categories ahead of June festival

Cannes Lions: Juries finalised for PR and other categories ahead of June festival

The juries for this year's Cannes Lions festival have been finalised, including for the PR Lions.

BBC comms chief will fight, not squabble, to defend reputation in UK and abroad

BBC comms chief will fight, not squabble, to defend reputation in UK and abroad

Despite its importance in projecting Britain around the world, in the UK the BBC is loved and loathed in equal measure and needs to fight to defend its reputation, PR360 attendees were told yesterday by John Shield, the broadcaster's director of comms.

Need to know: the 7 top stories for Asia comms, media and marketing pros on Friday, 29/4/16

Need to know: the 7 top stories for Asia comms, media and marketing pros on Friday, 29/4/16

Lego and Ai Weiwei; PRWeek Global Awards 2016 winners; beating ad blockers; Samsung on the up... ; ...as is Sony; more trouble for Japan; Fiat and Alphabet in talks over self-driving cars.

PRWeek Global Awards 2016: Winners revealed at London ceremony

PRWeek Global Awards 2016: Winners revealed at London ceremony

PepsiCo took in-house team of the year and Weber Shandwick was named global agency of the year, while Golin had a good evening as the PRWeek Global Awards 2016 were handed out in London on Thursday night.

PR 'blighted by case studies' and not strategic enough, says UK government comms chief

PR 'blighted by case studies' and not strategic enough, says UK government comms chief

The PR profession is suffering from an over-reliance on case studies showcased at industry awards events and should be taking a more strategic approach, the UK Government's top comms executive has warned PR360 attendees.

IN-DEPTH

Country Case File: Assessing the huge PR potential of Indonesia

Country Case File: Assessing the huge PR potential of Indonesia

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Indonesia.

Deep Dive: Internal comms - more than a monthly newsletter

Deep Dive: Internal comms - more than a monthly newsletter

Once a little regarded part of the business, internal comms is fast becoming a key part of brand strategy as companies realise that how you interact with employees is as important as how you engage consumers.

Inside in-house: Adobe's APAC communications director on research and 'content velocity'

Inside in-house: Adobe's APAC communications director on research and 'content velocity'

Julie Cleeland Nicholls explains why the brand's comms strategy is centred on crafting and sharing stories and how its customers play a key role in achieving this goal.

The Big Interview: Nissan's chief communications officer Jonathan Adashek

The Big Interview: Nissan's chief communications officer Jonathan Adashek

Making the jump from tech to industry is a challenging one, but Adashek explains why he's glad he did it and what he thinks he can bring to one of Japan's most iconic brands.

The Work

Case study: How Burger King took a bigger bite out of Japan

Case study: How Burger King took a bigger bite out of Japan

Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is

Case Study: AIA combines new technology and family values to connect with consumers

Case Study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Case Study: How AGA showcased British cooking and its brand in China

Case Study: How AGA showcased British cooking and its brand in China

Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event