The agency is parting ways with the leaders of the firm it acquired two years ago.
HSBC has appointed former senior Mondelez International executive Leanne Cutts as group head of marketing, succeeding Chris Clark, who is leaving the bank after 15 years.
We should embrace what better surveillance technology offers, but it must be done in an environment where there is transparency, consent and understanding.
The days when PR effort was simply measured by weight of media coverage and spurious and meaningless metrics are almost gone.
"If we think we can do it better, cheaper, or faster internally, we will."
There's a 'national day' for almost everything, and 10 April didn't disappoint, offering a celebration for siblings, cinnamon crescents and farmyard animals.
Lee will dedicate her time to her startup venture as GroupM's Patrick Xu assumes her duties in a dual role.
This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.
With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.
Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.
Brand went toe-to-toe with rival McDonald's and its Big Mac, with an innovative campaign that put its money where its mouth is
Insurance company creates hit digital campaign using social media and television to boost brand awareness
Brand won over new consumers in Chinese market with interactive strategy at leading food and drink event