What The Papers Say: Tories come out to take it on the chin

The Sun was out of the blocks quicker than Linford Christie in a desire to declare its affair with Blair, prompting a lot of red flag waving from the Mirror, which may fear losing readers to the Murdoch stable more than losing its position as sole tabloid Labour supporter. All the heavyweights pondered the significance of the Sun’s declaration, some wondering if it might perform a last minute volte-face if Major made a late run for victory.

The Sun was out of the blocks quicker than Linford Christie

in a desire to declare its affair with Blair, prompting a lot of

red flag waving from the Mirror, which may fear losing readers to

the Murdoch stable more than losing its position as sole tabloid

Labour supporter. All the heavyweights pondered the significance

of the Sun’s declaration, some wondering if it might perform a

last minute volte-face if Major made a late run for victory.



The Tories came out fighting on the economy but had hardly

reached the centre of the ring when they were met by a Labour/Lib

Dem barrage, led by the Guardian, on sleaze. Middle England, in

the form of the Express and Daily Mail, played straight down the

line, both producing balanced coverage.



Crumbs of comfort were available for the Tories from the Daily

Telegraph with its emphasis on business and economic issues. The

Lib Dems could only stand on the sidelines with the odd foray

into print on the TV debate and plans for their penny on income

tax.



Evaluation and analysis by Carma International.



Additional cuttings supplied by BMC. ’What The Papers Say’ can

also be found at: http//www.carma.com/carma



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