The Sun was out of the blocks quicker than Linford Christie
in a desire to declare its affair with Blair, prompting a lot of
red flag waving from the Mirror, which may fear losing readers to
the Murdoch stable more than losing its position as sole tabloid
Labour supporter. All the heavyweights pondered the significance
of the Sun’s declaration, some wondering if it might perform a
last minute volte-face if Major made a late run for victory.
The Tories came out fighting on the economy but had hardly
reached the centre of the ring when they were met by a Labour/Lib
Dem barrage, led by the Guardian, on sleaze. Middle England, in
the form of the Express and Daily Mail, played straight down the
line, both producing balanced coverage.
Crumbs of comfort were available for the Tories from the Daily
Telegraph with its emphasis on business and economic issues. The
Lib Dems could only stand on the sidelines with the odd foray
into print on the TV debate and plans for their penny on income
Evaluation and analysis by Carma International.
Additional cuttings supplied by BMC. ’What The Papers Say’ can
also be found at: http//www.carma.com/carma