This is not a problem of communications - the media, new and old, are more than happy to transmit scare stories.
The problem is a breakdown in internal communications between the technical experts, who were obviously totally unprepared for the volcano crisis. Their only answer was to pull the plug and cause untold misery for millions of people.
We had the same thing with swine flu and bird flu - where are all the dead people? After all the former was a level six pandemic (the highest).
Good crisis management needs a close working relationship between technical experts - who must get their houses in order - and the communications professionals who are at the front line delivering the message.
Tom Curtin, chief executive, Curtin&Co
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