Hollander wins a Dutch treat with NFIA PR account

The Netherlands Foreign Investment Agency (NFIA) has handed the lion’s share of its public relations account to Hollander en van der Mey after 15 years with Shandwick van de Meeberg.

The Netherlands Foreign Investment Agency (NFIA) has handed

the lion’s share of its public relations account to Hollander en

van der Mey after 15 years with Shandwick van de Meeberg.



NFIA, which is run by the Dutch ministry of economic affairs and

encourages companies to set up shop in the Netherlands, put up

the PR business for review late last year (PR Week, 22 November

1996). After an initial beauty parade of eight consultancies

three were finally shortlisted: Shandwick, Hollander en van der

Mey and Beauchez PR.



From 1 May Hollander van der Mey will take charge of an extensive

PR brief including the production of newsletters, factsheets and

brochures and the handling of direct mail. The agency, which is

an affiliate of Manning Selvage and Lee will report to Willem

Thone, director of the NFIA’s Europe bureau.



However, Shandwick will continue to manage media relations

assignments, including top level briefings for foreign

correspondents based in the Netherlands.



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