Unisys names four European agencies

Unisys, the information management company, has named four agencies to handle PR in Europe for its Computer Systems Group division.

Unisys, the information management company, has named four

agencies to handle PR in Europe for its Computer Systems Group

division.



The appointment of Scope Ketchum in the UK, Rikta Kommunikation

in Sweden, MCS in the Netherlands and Mavellia Relazioni

Pubbliche in Italy comes just weeks after Unisys CSG launched a

full scale review of its PR needs in Europe (PR Week, 7

March).



Chris Alder, Unisys’ director of media and public relations for

Europe, said the non-UK agencies would primarily handle

day-to-day media relations, although that function would be

beefed up over time. The company, he said, was also close to

hiring agencies in France, Germany, Austria and Switzerland.



In the UK Scope Ketchum will manage media work and assist Unisys

CSG with an image audit. ’We want them to help us raise our

profile and there is going to be a big PR campaign over the next

few months,’ said Alder.



The audit, he said, would cover the press, IT management

consultants, customers and industry competitors. A media

evaluation programme will also be launched to gauge the

effectiveness of Unisys CSG’s current PR and identify areas for

improvement.



Scope Ketchum clinched the PR account - believed to be worth

around pounds 70,000 a year in fees - following a three-way pitch

against Grant Butler Coomber and Keene Communications. GBC

already works for Unisys’ Global Customer Services division,

while Keene handles product PR for Unisys Information Services

Group.



Unisys split into business groups last year. GSG manufactures

computer products, GCS does maintenance and desk top services and

ISG manages consulting and systems integration. Worldwide sales

in 1995 reached pounds 2 billion, of which Unisys CSG accounted

for 40 per cent.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.