Jackie Cooper Public Relations has bagged a global
communications contract for the world’s best-selling liqueur
Baileys Irish Cream.
The campaign, commissioned by the brand’s Dublin-based
international marketing outfit R and A Bailey, also includes its
Sheridan’s and Godot liqueurs.
Worth over pounds 100,000 in fees, the drive will cover Britain,
France, Italy, Spain, Germany, North America, Australia, Russia
and the Far East.
R and A Bailey, a subsidiary of drinks giant IDV, has already
hired Lowe Howard Spink to run a global advertising campaign.
Jackie Cooper will link up with its roster of associate agencies
in, for example, Milan and New York, to support the advertising
It will also execute its own ’Wonderbra-style’ PR programme using
celebrities and promotional stunts as well as media
Rather than a single campaign for all three brands, the programme
will be done ’brand by brand’.
The agency will report to R and A Bailey PR manager Peter O’
Connor and international marketing director Frank Fenn.