Fox hunts for new audiences through Firefly

Fox Kids Network, the satellite and cable television channel, has turned to Firefly Communications to help boost audience awareness and build its presence within the broadcasting industry.

Fox Kids Network, the satellite and cable television

channel, has turned to Firefly Communications to help boost

audience awareness and build its presence within the broadcasting

industry.



Launched in October last year, Fox Kids broadcasts a daily 13

hour schedule of live action shows, animated cartoons and

educational series aimed at children aged between four and 15

years.



Fox Kids has not used a PR agency since its launch. PR and

promotions manager Katie Bourne said that the channel had decided

to retain a consultancy to develop its relationship with young

viewers, their parents and the trade media. ’We want to let them

know we are here and what our programmes are,’ she said.



The account win is a significant departure for Firefly, which is

more usually identified with hi-tech PR. However, agency director

Kieran Moore pointed out that Firefly has already managed

consumer briefs for clients such as Compaq and GQ magazine.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.