CRCA seeks outside public affairs advice

The trade body representing commercial radio is looking to hire a public affairs consultancy for the first time to raise the profile of commercial radio inside and outside Parliament.

The trade body representing commercial radio is looking to

hire a public affairs consultancy for the first time to raise the

profile of commercial radio inside and outside Parliament.



The Commercial Radio Companies’ Association has invited a broad

range of PR and public affairs agencies to pitch, including

MacLaurin Communications, Laura Sandys Associates, Hammond

Communications, Grandfield and Market Access.



The CRCA has always handled its public affairs in-house through

research and communications manager Rachell Fox. The decision to

call in outside support now is to protect the interests of

commercial radio and help it to survive changes, including

cross-media ownership introduced by last year’s Broadcasting Act,

and the arrival of Digital Audio Broadcasting.



’We want to ensure that commercial radio gets a sufficiency of

spectrum to enable fair competition with BBC radio and that there

is an equality of regulation between BBC and commercial radio

services,’ said CRCA’s chief executive Paul Brown.



CRCA is also contacting election candidates to remind them of

services provided by local commercial radio as a further way to

reach constituents.



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