The trade body representing commercial radio is looking to
hire a public affairs consultancy for the first time to raise the
profile of commercial radio inside and outside Parliament.
The Commercial Radio Companies’ Association has invited a broad
range of PR and public affairs agencies to pitch, including
MacLaurin Communications, Laura Sandys Associates, Hammond
Communications, Grandfield and Market Access.
The CRCA has always handled its public affairs in-house through
research and communications manager Rachell Fox. The decision to
call in outside support now is to protect the interests of
commercial radio and help it to survive changes, including
cross-media ownership introduced by last year’s Broadcasting Act,
and the arrival of Digital Audio Broadcasting.
’We want to ensure that commercial radio gets a sufficiency of
spectrum to enable fair competition with BBC radio and that there
is an equality of regulation between BBC and commercial radio
services,’ said CRCA’s chief executive Paul Brown.
CRCA is also contacting election candidates to remind them of
services provided by local commercial radio as a further way to