Tories take online sentiment lead in PRWeek General Election sentiment tracker

The Conservative Party has reeled in the Lib Dems to take the lead in terms of online sentiment as the General Election nears.

Taking the lead: Conservative Party
Taking the lead: Conservative Party

Those are the conclusions from the second instalment of PRWeek's General Election sentiment tracker, developed by Meltwater Buzz.

The latest figures span the week from 19 April onwards, and demonstrate the Lib Dems continuing to surge following its strong performance during the campaign's first fortnight.

Buoyed by the #nickcleggsfault  Twitter campaign and a strong performance in the second Leader's Debate, the Lib Dems recorded a huge spike in sentiment, registering a 34 per cent upwards swing on the 22 April.

However, by last weekend, the Lib Dems had suffered an equally large drop, plunging by 36 per cent to its current online sentiment of -9 per cent as of yesterday.

The results suggest that the Lib Dems online bubble may have burst, with Tories moving steadily ahead to an online sentiment score of +5 per cent. Labour, yet to record any positive sentiment throughout the campaign, are trailing in third place at -10 per cent.

 

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.