Hobsbawm compares motherhood to the labour of love that is PR

Hobsbawm Macaulay founder Julia Hobsbawm is made of sturdy stuff. A matter of mere days after having given birth to her first child, she was busy at her computer, recording her views on royal spin doctors and suchlike for the Times’ Absolutely PR column.

Hobsbawm Macaulay founder Julia Hobsbawm is made of sturdy stuff. A

matter of mere days after having given birth to her first child, she was

busy at her computer, recording her views on royal spin doctors and

suchlike for the Times’ Absolutely PR column.



And not to be outdone by the Royals, our Julia has chosen a mouthful of

a name for her little bundle of joy: Roman Theodore Alaric Hobsbawm

Bamping, no less. ’He’s Alaric Junior!’ she tells me, referring to her

partner, antiquarian bookseller Alaric Bamping.



And as if by PR magic, little Roman shares a birthday with Hobsbawm’s

business partner, Sarah Macaulay, who is soon to be betrothed to

Chancellor of the Exchequer Gordon Brown.



Explaining her post-natal urge to work, Hobsbawm refers back to the

original superwoman: ’I felt there was life in Shirley Conran yet.’ She

adds: ’PR is as mother’s milk to me as mother’s milk is to Roman.’



But then again, Hobsbawm’s colleagues at the agency tell me she’s not

expected back from maternity leave until February.



Steady on Julia.



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