Motorola invites six to pitch for Czech account

PRAGUE: Leading mobile phone manufacturer Motorola has asked six agencies to pitch for its corporate PR account for the Czech and Slovak Republics in the latest installment of its pan-European agency review.

PRAGUE: Leading mobile phone manufacturer Motorola has asked six

agencies to pitch for its corporate PR account for the Czech and Slovak

Republics in the latest installment of its pan-European agency

review.



Euro RSCG, Eklektik Communications, Interel PR and Corporate

Communications, Burson-Marsteller and Hill and Knowlton are believed to

be among the agencies pitching for the work, which commands a

five-figure annual fee.



Motorola has used Interel to handle its corporate account in the Czech

Republic since 1993. The company has not previously employed an agency

in the Slovak Republic, where it is seeking to increase sales.



It is looking for a single agency to handle both countries. Heidi Voss,

Motorola’s corporate communications manager for Central and Eastern

Europe, confirmed the review. Motorola is expected to make a decision on

the appointment in mid-December.



The company is in the process of conducting a review of all its European

PR consultancies. Most recently, the company handed its German account

to Fink and Fuchs (PR Week 26 June). Its lead agency for Europe, the

Middle East and Africa is Hill and Knowlton.



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