Jenny Swift, consumer PR head at supermarket giant Sainsbury’s, is
to join Ketchum Life as one of five directors in January. She will
report to managing director Jane Boardman and work with directors Chris
Wood, Mark Hume and Claudia Crow.
Initially she will not be responsible for running a team, but will
organise training and development programmes across the whole of Ketchum
At Sainsbury’s Swift reports to corporate communications head Dominic
Fry, and leads a team of 20 with overall responsibility for developing
national, regional and product-specific PR campaigns.
Swift’s post is a newly created one and is part of a move to increase
the management layer at the top of the 65-strong team created from this
year’s merger of Life PR and Scope Ketchum. Boardman said that the two
merged companies are creating a new identity.
Working closely with Boardman, Swift’s work covers staff and motivation
as well as agency product development.
Swift will be a senior-level contact for all clients, particularly the
agency’s biggest names, which include Mars UK, Procter and Gamble and