Motor institute appoints Brooks

The Institute of the Motor Industry (IMI) has made Stuart Brooks its first PR manager in a bid to improve its image and boost membership numbers.

The Institute of the Motor Industry (IMI) has made Stuart Brooks

its first PR manager in a bid to improve its image and boost membership

numbers.



Prior to establishing an in-house PR function, the institute out-sourced

its PR activity to London based consultancy, TBA Associates.



Brooks started last week, and reports to director of marketing Peter

Creasey.



He is charged with raising the institute’s profile among existing and

potential members, the general public and across Europe. A recently

established online media database will play a major part in developing

his media relations programme.



The appointment comes after research conducted at the recent London

Motor Show found that although most respondents felt that the industry’s

services were good, its overall image was poor. ’The industry has a lot

of work to do to reflect the good work it is doing by and large,’ Brooks

said.



Brooks was formerly account manager with McCann-Weber PR, where he

worked in the aviation and automotive sectors.



The IMI has 29,000 members including 3,000 overseas.



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