Tiesson is made head of UNICEF PR

The United Nations Children’s Fund (UNICEF), has recruited a UK communications head to help manage the news agenda and maximise publicity for endorsements from stars such as singer Robbie Williams.

The United Nations Children’s Fund (UNICEF), has recruited a UK

communications head to help manage the news agenda and maximise

publicity for endorsements from stars such as singer Robbie

Williams.



Anita Tiessen joins from Amnesty International’s International

Secretariat, where she has been media director for the past six years,

managing a team of eight.



Her role was created following the merger of UNICEF’s press and

information departments four weeks ago. Tiessen will oversee a team of

ten and will report to Marie Staunton, deputy director of UNICEF.



She will be responsible for handling all aspects of UNICEF’s PR and will

liaise with parliamentary officials and celebrities to generate support

for the charity.



Staunton said: ’We combined the two departments because we recognised

that we needed a more streamlined communications structure to build our

profile in the UK. We recruited Anita because we wanted someone who was

comfortable in the international arena, who was politically aware and

who could deal with large numbers of companies as well as corporate and

political supporters.’



UNICEF was set up after the Second World War. It works to support and

protect children in 161 countries and has 201 offices worldwide. The

charity’s aim to ensure that children in the world’s poorest countries

have access to clean water, food, medical supplies and education and are

protected from abuse and child labour. It is currently heading emergency

work in Honduras and Nicaragua in the aftermath of hurricane Mitch. It

also organised Williams’ visit to Sri Lanka last month to support

children being immunised against polio.



Celebrities supporting the charity also include Des’ree, Ian Dury,

Vanessa Redgrave, Sir Richard Attenborough and Roger Moore.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.