Camargue wins Railtrack property division account

Railtrack has appointed Camargue after a three-way pitch to raise the profile of its property division.

Railtrack has appointed Camargue after a three-way pitch to raise

the profile of its property division.



Financial Dynamics and Cadenza Communications pitched for the corporate

and business-to-business account which carries fees of around pounds

80,000 annually.



One of the UK’s largest landowners, Railtrack Property is gearing up to

become a major developer and the agency will help publicise its

developments.



The property division’s function is to generate revenue for reinvestment

into the UK railway network.



It has several multi-million pound projects underway throughout the

UK.



One such scheme is a joint development in Norwich with the property arm

of supermarket chain ASDA called Gazeley. The two companies are

developing a former railway goods yard covering 40 acres, into a mixed

development of retail premises and homes.



Railtrack retains the Rowland Company for consumer work, Brunswick for

financial PR and Bell Pottinger for public affairs. Railtrack pre-tax

profits for the six months to 30 September were up 13 per cent compared

to the previous period to pounds 224 million.



Commercial and development property sales represented pounds 23 million,

as the company took advantage of buoyant market conditions.



Over the same period it invested pounds 689 million in rail

infrastructure.



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