Kids' charity reviews comms

Children's charity Plan UK has completed a major review of its communications by hiring a head of comms and calling in two PR agencies.

Plan UK: targeting girls in developing countries
Plan UK: targeting girls in developing countries

Imogen Wilson joins as head of communications later this month, moving from the Department for Culture, Media and Sport, where she has been working on the Olympics.

Wilson will report to director of communications Leigh Daynes, who has been overseeing the review. In addition, the charity has appointed Kindred and Portland PR for two three-month campaigns. Kindred will be handling brand-building work, while Portland has been brought in to work on public affairs in the period following the election, when the third sector is expected to come under even more scrutiny.

Daynes explained: 'Despite being an extremely well-regarded development organisation on the ground overseas, few people in the UK have heard of Plan.'

He wants to expand Plan's profile, reputation and influence in order to inspire many more people to join the fight to end poverty by enabling children to claim their rights.

Plan UK is also seeking a head of advocacy and campaigns, plus a campaigns officer to complete the team. No-one was made redundant as a result of the review and no agencies have been jettisoned.

Plan works to enable families and communities in the poorest countries to make improvements to the lives of their children, using a child sponsorship model. A key element of its strategy is to focus on the rights of girls in developing countries, which it will launch as a global campaign in 2012, when the charity celebrates its 75th anniversary.

Daynes said: 'With 44 million girls out of school globally, we need to do much more to ensure their voices are heard, in the corridors of the UN as well as in village councils.'

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