A group of top UK pharmaceutical firms has hired Nexus Choat PR to
launch a new UK dietary supplements campaign. The Proprietary
Association of Great Britain (PAGB), whose members include
over-the-counter product manufacturers Seven Seas, Warner Lambert and
Roche Products, appointed Nexus at the start of this month. Fees will
amount to a six-figure sum over the 12 months of the consumer and trade
contract, which was won following a three-way pitch.