Grayling lands PR for University for Industry

Grayling Group has been hired for a five-month, pounds 150,000 fee account to generate support and handle media relations for the government-initiated University for Industry.

Grayling Group has been hired for a five-month, pounds 150,000 fee

account to generate support and handle media relations for the

government-initiated University for Industry.



The university, which is due to launch in 2000, will encourage life-long

learning by providing individuals and company employees with access to

learning tools.



It will not award its own qualifications but, using information

technology, will provide access to learning tools in homes, workplaces

and learning centres like libraries.



Grayling was recruited via the Central Office of Information and pitched

against GCI Group for the account, after the two agencies were chosen

from an initial shortlist of five. Grayling director Alison Miles will

head the account.



Grayling is immediately establishing a full service press office to

handle proactive media relations and deal with media enquiries.



The agency will also lobby opinion-formers to create champions for the

university among industry leaders. The university does not have an

in-house PR team yet, but customer services director Jim Reid intends to

build a marketing and communications team.



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