Grayling Group has been hired for a five-month, pounds 150,000 fee
account to generate support and handle media relations for the
government-initiated University for Industry.
The university, which is due to launch in 2000, will encourage life-long
learning by providing individuals and company employees with access to
It will not award its own qualifications but, using information
technology, will provide access to learning tools in homes, workplaces
and learning centres like libraries.
Grayling was recruited via the Central Office of Information and pitched
against GCI Group for the account, after the two agencies were chosen
from an initial shortlist of five. Grayling director Alison Miles will
head the account.
Grayling is immediately establishing a full service press office to
handle proactive media relations and deal with media enquiries.
The agency will also lobby opinion-formers to create champions for the
university among industry leaders. The university does not have an
in-house PR team yet, but customer services director Jim Reid intends to
build a marketing and communications team.