Webb leaves Direct Line to head Virgin One PR

Virgin One, the banking arm of Richard Branson’s financial services company Virgin Direct, this week appointed Adrian Webb to head its public relations team.

Virgin One, the banking arm of Richard Branson’s financial services

company Virgin Direct, this week appointed Adrian Webb to head its

public relations team.



Webb is currently head of PR for financial services provider the Direct

Line Group, where he oversees a team of nine. He will take up his new

position in February next year. He will report to Virgin One’s marketing

director Jo Barnett.



Webb will promote the company’s One account, managing a team of

five.



The One account is a personal bank account combining mortgages, savings,

credit cards, loans and current accounts into a single account. It

offers the same rate of interest for savings and borrowings.



Virgin One’s incumbent PR agency Consolidated Communications will report

to Webb. Virgin One has retained Consolidated to handle its corporate

trade and consumer PR since its launch in March 1995, and the agency

also works for Virgin Direct. Virgin Direct does not have a head of

PR.



Consolidated’s media director Will Holt said: ’Due to increasing media

and consumer interest in the Virgin One account, they felt they should

have a dedicated PR person. Adrian is very experienced in dealing with a

dynamic brand.’



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