BSkyB is considering ending its relationship with its consumer PR
agency Freud Communications, and in a separate move the company has
handed its trade PR to Fodor Wyllie.
Freud holds two accounts with BSkyB: one handling consumer PR for its
programmes and the other promotions. Recent promotional events include
the introduction of BSkyB’s digital satellite service. Sky Digital was
launched last month in Battersea Power Station with an event which was
widely reported to have suffered from technical difficulties.
BSkyB is understood to be looking at reviewing Freud’s programme PR
account as of next year, while the promotions account ends this month.
The company may bolster its in-house team to handle the bulk of its
programme PR instead.
A spokesman for BSkyB confirmed the promotions contract was ending this
month. Both he and a Freud spokesman declined to comment on the future
of the programming contract, stating that the agency continued to work
for BSkyB at the moment.
Freud chairman Matthew Freud is widely rumoured to be close to Elisabeth
Murdoch, the managing director of Sky Networks, which handles the
For its six-figure trade PR account, BSkyB also saw pitches from Bell
Pottinger Good Relations and Jane Howard PR after six-year incumbent
Nelson Bostock resigned because of a conflict with another of its
clients, cable operator NTL.
Fodor Wyllie will handle all BSkyB’s relations with retailers, a crucial
task following the launch of Sky Digital, which requires satellite
Sky Digital is in direct competition with Ondigital’s terrestrial
service which launched this month and only requires a set-top box.
Nelson Bostock’s client, NTL, is due to launch a digital cable service
next year. The agency had previously promoted NTL’s telecom services to
business audiences since 1995.