Freud’s future with BSkyB in question

BSkyB is considering ending its relationship with its consumer PR agency Freud Communications, and in a separate move the company has handed its trade PR to Fodor Wyllie.

BSkyB is considering ending its relationship with its consumer PR

agency Freud Communications, and in a separate move the company has

handed its trade PR to Fodor Wyllie.



Freud holds two accounts with BSkyB: one handling consumer PR for its

programmes and the other promotions. Recent promotional events include

the introduction of BSkyB’s digital satellite service. Sky Digital was

launched last month in Battersea Power Station with an event which was

widely reported to have suffered from technical difficulties.



BSkyB is understood to be looking at reviewing Freud’s programme PR

account as of next year, while the promotions account ends this month.

The company may bolster its in-house team to handle the bulk of its

programme PR instead.



A spokesman for BSkyB confirmed the promotions contract was ending this

month. Both he and a Freud spokesman declined to comment on the future

of the programming contract, stating that the agency continued to work

for BSkyB at the moment.



Freud chairman Matthew Freud is widely rumoured to be close to Elisabeth

Murdoch, the managing director of Sky Networks, which handles the

company’s programming.



For its six-figure trade PR account, BSkyB also saw pitches from Bell

Pottinger Good Relations and Jane Howard PR after six-year incumbent

Nelson Bostock resigned because of a conflict with another of its

clients, cable operator NTL.



Fodor Wyllie will handle all BSkyB’s relations with retailers, a crucial

task following the launch of Sky Digital, which requires satellite

equipment.



Sky Digital is in direct competition with Ondigital’s terrestrial

service which launched this month and only requires a set-top box.

Nelson Bostock’s client, NTL, is due to launch a digital cable service

next year. The agency had previously promoted NTL’s telecom services to

business audiences since 1995.



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