Investors in People contract up for review

Investors in People UK, the government agency which runs the national standard for corporate best practice, is reviewing its PR account, currently held by Countrywide Porter Novelli.

Investors in People UK, the government agency which runs the

national standard for corporate best practice, is reviewing its PR

account, currently held by Countrywide Porter Novelli.



Investors in People has invited agencies to present their credentials

and will establish a shortlist after the tender deadline of 15 January.

Countrywide, which has held the account for over three years, expects to

repitch. The selected agency will be on a three-year contract and will

report to marketing manager Ian Luxford.



The agency’s brief is for all aspects of corporate PR, promoting the

Investors in People standard in the media, among the business community

and through events.



Luxford said: ’The Investors in People standard is a product that

appeals to everybody. The messages may be pitched at different levels:

line managers may have different questions on their minds from chief

executives.’



Investors in People awards its kitemark to organisations which can

demonstrate certain standards in areas including staff training,

internal communication and involving employees in achieving business

goals.



Companies apply for the standards and are assessed externally by a group

of employers known by Investors in People as its recognition panel. The

standard can be reviewed by the organisation’s assessors every three

years or on a more regular, 12 to 15 month cycle.



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