Meat Commission launches ’total’ PR review

The Meat and Livestock Commission is reviewing its external PR support in the UK in a bid to cut costs, and intends to consolidate its public affairs, crisis and corporate PR into a single pounds 200,000 account.

The Meat and Livestock Commission is reviewing its external PR

support in the UK in a bid to cut costs, and intends to consolidate its

public affairs, crisis and corporate PR into a single pounds 200,000

account.



Bell Pottinger currently handles the commission’s corporate strategy and

crisis PR. Shandwick is the commission’s public affairs consultancy.



The commission has invited The Communication Group, Ketchum and its two

incumbent agencies to pitch for the new account.



Corporate communications head Nicky O’Reilly said the review was sparked

by a cost-cutting drive and new PR issues linked to Scottish and Welsh

devolution. With devolution gathering pace, new campaigning groups are

being formed in the regions which the commission wants to appeal to.

O’Reilly has also doubled the in-house press team from two to four,

reducing the need for external support.



She said: ’It’s a total review process. We need to make sure the markets

in Scotland and Wales understand us. We see there is sense in having an

overarching consultancy that can provide a service across our

organisation.’



The selected agency will report to O’Reilly, corporate strategy head Bob

Bansback and marketing director Gwynn Howells.



The commission is a government agency. Recent issues on its agenda

include encouraging consumers to buy British beef following the lifting

of the export ban on British beef by EUagriculture ministers this week.



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