NEWS: PR EUROPE; MUNICH: Open Software takes on HBI

Hi-tech PR agency HBI Helga Bailey has been hired by software design company Open Software Associates as its first retained PR firm. The Stuttgart-based firm, which develops computer software packages for client applications, has briefed HBI to handle relations with the technology and business press as well as some financial PR work. The agency won the account after a competitive pitch against five other agencies.

Hi-tech PR agency HBI Helga Bailey has been hired by software design

company Open Software Associates as its first retained PR firm. The

Stuttgart-based firm, which develops computer software packages for

client applications, has briefed HBI to handle relations with the

technology and business press as well as some financial PR work. The

agency won the account after a competitive pitch against five other

agencies.



PR Europe is edited by John-Pierre Joyce



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