Morphy Richards calls in Finn Communications for social media brief

Morphy Richards has called in Finn Communications to roll out a social media campaign to launch a range of electrical products.

Social media brief: Morphy Richards
Social media brief: Morphy Richards

The domestic appliance manufacturer is investing in social media in order to drive word of mouth for a new range launching this year. It is the first time the 75-year-old brand will use social media as the key focus for product launches and supports the company's vision to invest in consumer engagement.

Finn Communications has been hired as Morphy Richards' retained word of mouth agency to deliver a series of integrated campaigns that will use social and digital media to create consumer advocacy and engagement for the brand.
 
Pete Morton, category marketing manager at Morphy Richards, said: ‘Our consumers are already sharing hints, tips, and recipe ideas for our range of products online. It is clear there is a genuine commercial opportunity to facilitate this WOM recommendation and consumer advocacy to launch our products.

‘In order to do so we need to drive a real sense of engagement with our consumers, which is just not possible through traditional mass marketing. A shift in marketing focus to social media and PR is a natural choice to do this and we're excited about its possibilities.'

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.