The domestic appliance manufacturer is investing in social media in order to drive word of mouth for a new range launching this year. It is the first time the 75-year-old brand will use social media as the key focus for product launches and supports the company's vision to invest in consumer engagement.
Finn Communications has been hired as Morphy Richards' retained word of mouth agency to deliver a series of integrated campaigns that will use social and digital media to create consumer advocacy and engagement for the brand.
Pete Morton, category marketing manager at Morphy Richards, said: ‘Our consumers are already sharing hints, tips, and recipe ideas for our range of products online. It is clear there is a genuine commercial opportunity to facilitate this WOM recommendation and consumer advocacy to launch our products.
‘In order to do so we need to drive a real sense of engagement with our consumers, which is just not possible through traditional mass marketing. A shift in marketing focus to social media and PR is a natural choice to do this and we're excited about its possibilities.'