NEWS: PR EUROPE; OSLO: GCI gets an Intersporting chance

Intersport, the sports equipment and clothing chain, has hired GCI Informasjon to handle media relations for its 118 stores in Norway next year. The agency has maintained a relationship with Intersport since March when it was taken on to deal with the company’s annual results. GCI has now been briefed to handle consumer and corporate PR, some internal communications and ad hoc financial work for a Kr250,000 (pounds 25,500) fee starting in January.

Intersport, the sports equipment and clothing chain, has hired GCI

Informasjon to handle media relations for its 118 stores in Norway next

year. The agency has maintained a relationship with Intersport since

March when it was taken on to deal with the company’s annual results.

GCI has now been briefed to handle consumer and corporate PR, some

internal communications and ad hoc financial work for a Kr250,000

(pounds 25,500) fee starting in January.



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