Intersport, the sports equipment and clothing chain, has hired GCI
Informasjon to handle media relations for its 118 stores in Norway next
year. The agency has maintained a relationship with Intersport since
March when it was taken on to deal with the company’s annual results.
GCI has now been briefed to handle consumer and corporate PR, some
internal communications and ad hoc financial work for a Kr250,000
(pounds 25,500) fee starting in January.