NEWS: Agencies to retender after DGXIII blunder

Tendering for a multi-million pound PR contract to promote EU policy on ‘the information society’ is in disarray after DGXIII, the department of the European Commission which is handling the selection, was told it has been using the wrong procedure.

Tendering for a multi-million pound PR contract to promote EU policy on

‘the information society’ is in disarray after DGXIII, the department of

the European Commission which is handling the selection, was told it has

been using the wrong procedure.



The blunder comes just one month after DGVI pulled the plug on tenders

for the pounds 24 million olive oil account after it too discovered it

had been using the wrong selection method (PR Week 29 September).



The commission’s Comite Consultatif des Achats et Marche (CCAM) has

censured DGXIII for using a procedure which involves ‘uncompetitive’

elements such as shortlisting and subjectively-judged pitches.



Instead, the committee, which monitors all tenders and purchases of

goods and services on behalf of the commission, has ruled that DGXIII

must re-issue the tender invitation on a task-by-task basis.



Assistant to the director-general Detlef Eckert, who has been co-

ordinating the agency search, said: ‘There are some internal procedures

which we have to look at again.



‘We thought we could have a list of companies and choose from that, but

now we have to define each task and select an agency for it. I can’t do

anything about it. That’s bureaucracy. The committee must decide.’



He added that a renewed call for tenders will be published shortly in

the Official Journal of the European Communities, with a final decision

due early next year.



The account was first advertised in the Official Journal in April,

generating applications from 35 PR agencies for a pan-European campaign

worth between Ecu 1million and Ecu 5 million (pounds 830,000-pounds 4.2

million) to promote EU policy on information technology and

telecommunications.



A shortlist of ten agencies, was drawn up in September and a final

decision was expected this month.



Consultancies have expressed their irritation with the commission and

the way it has handled the selection issue.



One agency head in Brussels told PR Week: ‘It’s dispiriting for the

staff that put a lot of work and time into the project. At the end of

the day no-one gets anything out of it, neither us nor the Commission.’



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.