NEWS: Live animal export campaign scoops Media award

Compassion in World Farming’s hard-hitting campaign to ban live animal exports picked up the Best Environmental Media Relations Campaign award at this week’s British Environment and Media Awards.

Compassion in World Farming’s hard-hitting campaign to ban live animal

exports picked up the Best Environmental Media Relations Campaign award

at this week’s British Environment and Media Awards.



The campaign used lobbying, public demonstrations, video and media

relations to raise public awareness of the issue, and to put pressure on

the Government to ban the exports of live animals for slaughter.



The judging panel included Observer deputy editor Nigel Billen, and Hill

and Knowlton European chief executive officer Paul Taaffe. The award was

sponsored by PR Week.



Taaffe praised the results achieved by the CIWF in-house PR team. ‘We

felt it was a modern campaign which used media relations very

effectively,’ said Taaffe.



Shortlisted entries included the World Society for the Protection of

Animals, for its campaign on the plight of great apes in Africa, and the

RSPB for its ‘Big Garden Birdwatch’ campaign.



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