NEWS: Live animal export campaign scoops Media award

Compassion in World Farming’s hard-hitting campaign to ban live animal exports picked up the Best Environmental Media Relations Campaign award at this week’s British Environment and Media Awards.

Compassion in World Farming’s hard-hitting campaign to ban live animal

exports picked up the Best Environmental Media Relations Campaign award

at this week’s British Environment and Media Awards.



The campaign used lobbying, public demonstrations, video and media

relations to raise public awareness of the issue, and to put pressure on

the Government to ban the exports of live animals for slaughter.



The judging panel included Observer deputy editor Nigel Billen, and Hill

and Knowlton European chief executive officer Paul Taaffe. The award was

sponsored by PR Week.



Taaffe praised the results achieved by the CIWF in-house PR team. ‘We

felt it was a modern campaign which used media relations very

effectively,’ said Taaffe.



Shortlisted entries included the World Society for the Protection of

Animals, for its campaign on the plight of great apes in Africa, and the

RSPB for its ‘Big Garden Birdwatch’ campaign.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.