Media specialist Braben hired to promote Columbus Travel Media on retained basis

Media agency Braben has been appointed by travel information provider Columbus Travel Media to handle its retained PR support.

Travel destination: Chinese temple in Hong Kong
Travel destination: Chinese temple in Hong Kong

Braben will be responsible for a strategic B2B PR campaign to promote Columbus' digital and print portfolio to commercial partners and capitalise on new developments planned for the company in 2010.

With a heritage spanning 20 years, the company's various titles include Columbus World Travel Guide, Columbus Travel Pro and Columbus World Travel Atlas. They are used by travel professionals around the globe.

Columbus Travel Media CEO Jason Trout said: ‘We have ambitious plans for Columbus Travel Media, as we seek to build on the heritage and success of the business. Digital expansion is our key focus for 2010.'

 

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