Eulogy appointed by William Grant & Sons for Monkey Shoulder brief

Eulogy has been called in by William Grant & Sons to handle the consumer PR for its Monkey Shoulder triple malt whisky.

Whisky brief: Monkey Shoulder Treehouse
Whisky brief: Monkey Shoulder Treehouse

The appointment follows a three-way competitive pitch.
 
The account will see Eulogy building consumer awareness and loyalty to the Monkey Shoulder brand among 'young professional urbanites'.
 
Across the summer, Eulogy will be taking a 'Monkey Shoulder Treehouse' on a mini festival tour. The agency will also be supporting its Evolution events, plus creating some new consumer engagement activities.

Global brand communications manager Glenys Dawson said: 'Eulogy understood the need to be thoroughly original in its approach in order to cut through the crowded UK spirits market.'

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