Zanussi, the Electrolux-owned white goods giant, is in talks with
consumer agencies over new public relations projects.
The Newbury-based company, which has a total PR budget of around pounds
510,000, is understood to have approached The Quentin Bell Organisation
and Consolidated Communications.
Zanussi marketing director Ian Symes declined to commented further but
did say that the review will not affect its relationship with Garnett
The company has employed the Surbiton-based PR agency to execute a
series of projects over the past two years.
Briefs executed by the firm include providing public relations support
for Zanussi’s sponsorship of the British bob sleigh team.
Garnett Keeler has also been providing ‘general media relations cover’
while Zanussi’s press officer is on maternity leave.
Zanussi has a PR department of two, a press officer and communications
manager David Franks, which works alongside a marketing team of 11.
Symes commented on the review: ‘We are always in contact with a number
of creative consultancies.’
‘Public relations is a core part of our activity,’ he added. ‘We are
evaluating a number of opportunities.’
Last year Zanussi allocated six per cent of its pounds 8,500,000
marketing budget to PR.