NEWS: Zanussi talks of new PR projects

Zanussi, the Electrolux-owned white goods giant, is in talks with consumer agencies over new public relations projects.

Zanussi, the Electrolux-owned white goods giant, is in talks with

consumer agencies over new public relations projects.



The Newbury-based company, which has a total PR budget of around pounds

510,000, is understood to have approached The Quentin Bell Organisation

and Consolidated Communications.



Zanussi marketing director Ian Symes declined to commented further but

did say that the review will not affect its relationship with Garnett

Keeler PR.



The company has employed the Surbiton-based PR agency to execute a

series of projects over the past two years.



Briefs executed by the firm include providing public relations support

for Zanussi’s sponsorship of the British bob sleigh team.



Garnett Keeler has also been providing ‘general media relations cover’

while Zanussi’s press officer is on maternity leave.



Zanussi has a PR department of two, a press officer and communications

manager David Franks, which works alongside a marketing team of 11.



Symes commented on the review: ‘We are always in contact with a number

of creative consultancies.’



‘Public relations is a core part of our activity,’ he added. ‘We are

evaluating a number of opportunities.’



Last year Zanussi allocated six per cent of its pounds 8,500,000

marketing budget to PR.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

UKIP and its leader Nigel Farage came out fighting over a story in The Times yesterday that he is facing an investigation over £60,000 of "missing" European Union funds.

Ebay appoints Launch PR and Exposure for UK consumer work

Ebay appoints Launch PR and Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.

Skyscanner selects Mischief for UK PR task

Skyscanner selects Mischief for UK PR task

Flight search company Skyscanner has brought in Mischief PR to oversee its UK communications as part of a Europe-wide round of agency appointments.

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic has picked Edelman to handle its six-figure global PR account in the build-up to its first commercial flight into space.