The social media panel will be led by CIPR board member Rob Brown. It will look at issues such as online reputation developments, convergence in marketing communications and best practice social media measurement.
The panel includes Diffusion MD Daljit Bhurji, Borkowski MD Mark Borkowski and Wolfstar MD Stuart Bruce.
CIPR president Jay O'Connor said: ‘A core theme in our three-year strategic plan is social media and the impact on the public relations profession. Rob joined the CIPR board to lead our efforts in this area, feeding into our policy, research and training. As part of this, Rob has set up the social media panel - a group of some of the UK's foremost social media contributors, who will debate and input, ensuring our guidance reflects the very best thinking and practice.'
Full list of panel members:
Daljit Bhurji, MD, Diffusion (@Daljit_Bhurji)
Mark Borkowski, MD, Borkowski (@MarkBorkowski)
Rob Brown, MD, Staniforth (@robbrown)
Stuart Bruce, MD, Wolfstar (@stuartbruce)
Dominic Burch, head of corporate comms, Asda (@dom_asdaPR)
Simon Collister, head of non-profit and public sector, We Are Social (@simoncollister)
Gemma Griffiths, client director, Racepoint (@GemGriff)
Katy Howell, MD, Immediate Future (@katyhowell)
Marshall Manson, director of digital strategy, Edelman (@marshallmanson)
Becky McMichael, head of corporate & technology, Ruder Finn (@bmcmichael)
Danny Rogers, editor, PRWeek (@dannyrogers2001)
Julio Romo, PR and communications consultant, Twofourseven (@twofourseven)
Philip Sheldrake, partner, Influence Crowd (@sheldrake)
Stephen Waddington, MD, Speed Communications (@wadds)
Robin Wilson, director digital PR & social media, McCann Erickson (@robin1966)