NEWS: BA global cost cutting spurs comms revamp

British Airways has revamped its in-house communications department under four divisional heads as the company embarks on its pounds 1 billion worldwide cost cutting programme.

British Airways has revamped its in-house communications department

under four divisional heads as the company embarks on its pounds 1

billion worldwide cost cutting programme.



The changes, which are being managed by Kevin Murray, BA’s new director

of communications, will see the 45-strong communications department

split into four operating areas: corporate communications,

communications strategy, international communications and communications

services.



Peter Jones, who filled Murray’s role in an acting capacity prior to his

arrival in July, will head up corporate communications with

responsibility for media relations, crisis communications and internal

media, including BA’s planned broadcast service, BA TV.



Andrea Matthews, Michael Blunt and Ron Scabling will respectively manage

the three remaining areas: research and evaluation, international PR and

PR services such as events and corporate hospitality. All four heads

report to Murray.



Murray explained that the changes were partly a consequence of his

arrival at BA and also a response to the airline’s global restructuring.



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