Technology: The Week in Technology

Mimecast chooses Octopus for comms drive.

Octopus has been selected by Mimecast, a leading email archiving and security service provider, to run an newly integrated comms programme in 2010 following a competitive pitch. The campaign will look to profile UK-based Mimecast as one of the leading examples of cloud computing globally.

Manhattan Associates, which provides tech support to global supply chains, has selected Lewis PR to handle its media relations in the UK, Japan and Eastern Europe. This follows Lewis' campaign for the brand in the Benelux and key markets in Asia-Pacific. Activity will aim to raise brand awareness in new markets in Europe and Asia Pacific.

BASF, the chemical giant, has handed its PR business in central and Eastern Europe to FD's international network, led by Hungarian affiliate Avantgarde. Avantgarde will serve as a comms hub for BASF in the region, co-ordinating the work of FD International network members across eight countries. BASF's PR manager in Hungary is Peter Kertesz.

Comedy Central has appointed Onlinefire to promote its hit series 30 Rock following a competitive three-way pitch. The agency has been charged with raising awareness of the TV series through an online campaign.

The Huffington Post has upped its social media credentials with the launch of a dedicated Twitter edition of the site, providing updates across its 19 news and comment sections. The move adds to the site's 'social news' idea it introduced with Facebook Connect last year.

Katy Lyons has been appointed director of Lewis PR's tech practice. Formerly director of UK account servicing at the agency, Lyons will be supported by Suzy Ferguson and Kate Axelby, both associate directors.

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