Atkinson is first comms head at OTC regulator

The Proprietary Association of Great Britain, which regulates the promotion of non-prescription medicines, has appointed former Hill and Knowlton board director Barbara Atkinson as its first head of communications.

The Proprietary Association of Great Britain, which regulates the

promotion of non-prescription medicines, has appointed former Hill and

Knowlton board director Barbara Atkinson as its first head of

communications.



The association, which was set up as a self-regulatory body by drugs

manufacturers, decided to create Atkinson’s post in response to the

Government’s push for more self-medication as a way of relieving

pressure on the NHS.



Atkinson will be responsible for communications with consumers, GPs,

nurses, pharmacists and the association’s 60 members, drawn from

companies manufacturing over-the-counter drugs.



The association already has a head of public affairs, Gopa Mitra, and

retains Grayling for consumer PR and Lawson Lucas Mendelsohn for public

affairs. Mitra and Atkinson, who oversee two staff, report directly to

the association’s executive director, Sheila Kelly.



The communications post was created following the departure of head of

commercial affairs Alison Williamson and communications manager Jessica

Isles last year. Williamson joined drugs company Pharmacia and Upjohn in

a marketing role and Isles left to start her own children’s costume

company.



Atkinson’s role combines the two posts, covering PR, marketing and

research.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.