The Proprietary Association of Great Britain, which regulates the
promotion of non-prescription medicines, has appointed former Hill and
Knowlton board director Barbara Atkinson as its first head of
The association, which was set up as a self-regulatory body by drugs
manufacturers, decided to create Atkinson’s post in response to the
Government’s push for more self-medication as a way of relieving
pressure on the NHS.
Atkinson will be responsible for communications with consumers, GPs,
nurses, pharmacists and the association’s 60 members, drawn from
companies manufacturing over-the-counter drugs.
The association already has a head of public affairs, Gopa Mitra, and
retains Grayling for consumer PR and Lawson Lucas Mendelsohn for public
affairs. Mitra and Atkinson, who oversee two staff, report directly to
the association’s executive director, Sheila Kelly.
The communications post was created following the departure of head of
commercial affairs Alison Williamson and communications manager Jessica
Isles last year. Williamson joined drugs company Pharmacia and Upjohn in
a marketing role and Isles left to start her own children’s costume
Atkinson’s role combines the two posts, covering PR, marketing and