SocGen Asset Management, the unit trust company formed by former
Morgan Grenfell fund manager Nicola Horlick, has appointed Mainland
Public Relations to handle PR for the launch of its new PEP product on 2
Horlick is joint managing director of SocGen along with John Richards, a
former director at Mercury Asset Management. Its product will qualify as
a PEP and it hopes to sell to retail customers. It is also trying to
attract institutional clients and aims to have pounds 5 billion invested
within five years.
PR activity focusing on national and specialist titles will be
accompanied on launch by a national press ad drive. Neil Mainland,
managing director of Mainland PR, said: ’It’s a high profile account
working with interesting people who have a solid product offering.’
SocGen, which is backed by French bank Societe Generale, is also
considering entering the pensions market. Minimum investment in its PEP
product is pounds 1,000.
Before establishing SocGen, Horlick used City PR firm Cardew and Company
to handle her personal PR following her dismissal from her pounds 1
million job at Morgan Grenfell. Cardew no longer acts for Horlick who it
helped dub ’City superwoman’. She is still involved in a legal dispute
with Morgan Grenfell.
SocGen Asset Management plans up to six more unit trust products for
release later this year. These include technology, European, Jap-anese
and UK smaller companies trusts.